Jason Falls - No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

The All-Business, No-Hype Guide to Social Media Marketing

Jason Falls
Erik Deckers

800 East 96th Street,
Indianapolis, Indiana 46240 USA

No Bullshit Social Media

Copyright 2012 by Pearson Education, Inc.

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-4801-0
ISBN-10: 0-7897-4801-0

Library of Congress Cataloging-in-Publication Data

Falls, Jason.
No bullshit social media : the all-business, no-hype guide to social
media marketing / Jason Falls, Erik Deckers.
p. cm.
ISBN-13: 978-0-7897-4801-0
ISBN-10: 0-7897-4801-0
1. Internet marketing. 2. Social mediaEconomic aspects. 3. Online
social networksEconomic aspects. I. Deckers, Erik. II. Title.
HF5415.1265.F35 2012
658.8'72dc23
2011027856

Printed in the United States of America

First Printing: September 2011

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A book like this deserves a no bullshit testimonial: The social media world is so full of it, I really didnt think anybody had the guts to put out a book like this on it. If someone tells you social media is crap, throw this book at them and demand they read it.

Scott Stratten, international bestselling author of UnMarketing: Stop Marketing. Start Engaging

Jason and Erik dont screw around with wishy-washy theories or starry-eyed notions. If youre looking for sound advice on how to use social media to grow your business (and who isnt?), this book is your guide.

David Meerman Scott, bestselling author of Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Ive been famously quoted as saying, 99.5% of social media experts are clowns, but watching Jason over the course of the last five years makes me feel pretty confident that hes in the other .5%.

Gary Vaynerchuk, cofounder, VaynerMedia; author of The Thank You Economy

Jason and Erik are the real deal. They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.

Chris Brogan, coauthor of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Finally, a book that hits the topic of social media in a way that makes it real, practical, and important.

John Jantsch, author of Duct Tape Marketing and the Referral Engine

Social media marketing can drive real business results and No Bullshit Social Media delivers straight-talking guidance to help brands succeed.

Peter Kim, chief strategy officer, Dachis Group

Forget everything you thought you already knew about social media marketing. Chuck it. Start over. Then, turn to page 1 of Falls and Deckerss No Bullshit Social Media guide and learn from the masters.

Todd Defren, principal, SHIFT Communications; blogger, PR-Squared

Deckers and Falls crystallize the relevant aspects of social media marketing in an exciting and informal way. Not just for marketing types, No Bullshit Social Media is a must-read for anyone who has a passion to grow their business by learning how to listen and dialog with their customers.

Scott Applebee, vice president marketing, Travelpro International, Inc.

Finally! A no-nonsense marketing book from guys deep within the social media trenches. This book is a must-read for any business thats struggling with social media marketing.

Michael A. Stelzner, CEO, SocialMediaExaminer.com; author of Launch: How to Quickly Propel Your Business Beyond the Competition

I punched the wall with enthusiasm after reading this book! No joke. This is the best bare-knuckled approach to social media marketing I have ever read. Erik and Jason tell it to you straight. Every CEO, entrepreneur, and business professional should read this book and spit out the BS!

Kyle Lacy, author of Branding Yourself and Twitter Marketing for Dummies

Pop! Finally a book that bursts the hype balloon around social media and delivers a real recipe for how to use it to actually build your business. Falls and Deckers call out the fools and phonies and pull no punches while doing so. This book delivers clear-headed, no-nonsense, proven advice that youll gobble up like candyespecially if youre a doubter about the whole social media craze.

Jay Baer, coauthor of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

Jason Falls and Erik Deckers waste no words getting right to what works and what doesnt. You couldnt find two more qualified people to deliver the clear story on how social media can grow your businessusing the speed and reach of the Internet to make real relationships. Buy this book now!

Liz Strauss, brand strategist, community builder, founder of SOBCon

Ripping off a Band-Aid never feels good, but that is exactly what Falls and Deckers do as they cut right to the point and tell you exactly how your company needs to approach social media if it wants to be successful. No kissing your boo-boo in this book!