Jason Falls - Winfluence: Reframing Influencer Marketing to Reignite Your Brand

The term influencer often refers to some celebrity-wannabe on any social media platform. Its time to burst that bubble! Jasons book provides clear examples of how to have REAL influence, something that connects and is meaningful. Dont be a falling star. Be a rising star.

JEFFREY HAYZLETT, PRIMETIME TV & PODCAST HOST, SPEAKER, AUTHOR, AND PART-TIME COWBOY

Winfluence is one of those rare books that has practical, how-to advice, while also providing a broader, more strategic context. Learn why influencer marketing is pass and why leaders must replace it with influence marketing, or as Falls declares, Winfluence. Get a fresh marketing perspective on how to drive lasting brand value by getting this book for you and your team.

CHARLENE LI, NEW YORK TIMES BESTSELLING AUTHOR OF THE DISRUPTION MINDSET, FOUNDER AND SENIOR FELLOW AT ALTIMETER, A PROPHET COMPANY

The expertise inside Winfluence is worth 100 times what the book costs. Eventually, influence marketing will be the only marketing that works, and this is the must-have handbook that teaches marketers precisely how to do it (and do it right).

JAY BAER, FOUNDER OF CONVINCE & CONVERT AND COAUTHOR OF TALK TRIGGERS

Jason Falls has outdone himself with Winfluence. Marketing leaders should read this book now because it teaches us how to do influence marketing the right way. It is so easy to get caught up with just Instagrammers and YouTubers, but Jason challenges the status quo and encourages us to build influence strategies across all online channels, and offline channels, too. I love this book and so will you!

LISA JOY ROSNER, SENIOR VICE-PRESIDENT BRAND & DIGITAL, ORACLE CORPORATION

The recurring magic trick of Jason Falls and his work is that he digs into topics that are often poorly handled and makes a piece of work that becomes essential to understanding a concept. If this book werent written by Falls, I wouldnt read it. Because it is, I trust it.

CHRIS BROGAN, NEW YORK TIMES BESTSELLING AUTHOR, TRUST AGENTS

I wish I could share with you how impactful, insightful, and actionable this book truly is, but words simply wont do justice. This is one that you MUST read on your own. This book will change your focus from the noun to the verb; influence instead of influencer. A worthy investment.

RANI MANI, HEAD OF EMPLOYEE ADVOCACY, ADOBE

Influence is a verb, not a noun. Jasons fantastic new book shows you how to create a marketing strategy based on true community and real engagement, and he lays out an actionable plan for what that means in an increasingly social/digital world. Winfluence is the approach your business needs!

ANN HANDLEY, WALL STREET JOURNAL BESTSELLING AUTHOR AND CHIEF CONTENT OFFICER, MARKETINGPROFS

Only Jason Falls would ask a non-influencer like me to influence you to buy Winfluence. But when I read it, I understood its the influence, not the influencer that is important. Jason taught me social media as we together reversed the then-declining sales of Cafepress and grew it like a weed. Winfluence is my graduate-level education. It will be for you, too.

BOB MARINO, CEO, THANKYOUBACK AND FORMER CEO, CAFEPRESS

Jason Falls is a marketing genius and an all-around great guy. I loved reading this book. Jason and I share many of the same philosophies and its never been a better time to be an influence marketer!

JO ANN HEROLD, CMO, THE HONEY BAKED HAM CO.

This book can simultaneously lead us to humanistic and responsible practices in todays cluttered landscape of messages and media. It is my hope that this book pushes us from a nascent idea of influence as an action and away from wasting resources on distracting approaches.

EMILY KIRKPATRICK, EXECUTIVE DIRECTOR, NATIONAL COUNCIL OF TEACHERS OF ENGLISH (NCTE)

Whether you are arguing for budget increases to invest in this space or navigating the pitfalls of influencer outreach, the guidance in this book arms even the seasoned marketer with new insights and tactics for effective campaigns. Aside from Jason Falls notoriety and expertise in the social media realm, his thoughtful examples and easy-to-digest strategies are impactful and distinctive. This is the ultimate handbook of how to do it right.

WENDY TREINEN, DIRECTOR OF BRAND AND PRODUCT COMMUNICATIONS, GE APPLIANCES, A HAIER COMPANY

Falls correctly pinpoints that influencers are just the beginning of a much larger game of influence marketing; a game that is determining the success or failure of every brand and business.

ERIK QUALMAN, FIVE-TIME BESTSELLING AUTHOR; SOCIALNOMICS, DIGITAL LEADER, WHAT HAPPENS IN VEGAS STAYS ON YOUTUBE

Falls correctly pinpoints that influencers are just the beginning of a much larger game of influence marketing; a game that is determining the success or failure of every brand and business.

ERIK QUALMAN, FIVE-TIME BESTSELLING AUTHOR; SOCIALNOMICS, DIGITAL LEADER, WHAT HAPPENS IN VEGAS STAYS ON YOUTUBE

For anyone who has ever ignored the opportunity of influencer marketing because it feels fake and scammy, this book will change your mind forever and help you take your brand to the top.

AMY LANDINO, FOUNDER OF AMYTV AND BESTSELLING AUTHOR OF GOOD MORNING, GOOD LIFE AND VLOG LIKE A BOSS

As traditional advertising continues to decline, influencer marketing is on the rise and Jason gives a practical guide with a powerful step-by-step approach on making it work for your brand.

LEWIS HOWES, NEW YORK TIMES BESTSELLING AUTHOR, THE SCHOOL OF GREATNESS

Finally, a book that combines influencer marketing with the strategy that actually makes it work. If you work in salesand we all, in some way, work in salesthis book should be at the top of your reading list.

LAURA GASSNER OTTING, BESTSELLING AUTHOR OF LIMITLESSHOW TO IGNORE EVERYBODY, CARVE YOUR OWN PATH AND LIVE YOUR BEST LIFE

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ISBN 978-1-61308-447-2 (ebook)

Printed in the United States of America

Dedication
To my mother, Sara George, the most impactful influencer of them all.

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