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Brad Schepp - How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks

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How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks: summary, description and annotation

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Classifieds are OUT. Its time to LINK IN! Finding the job of your dreams the old way just doesnt happen anymore. If you want great pay, great benefits, and great satisfaction in your career, you must begin social networking. How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks helps you take full advantage of the bounty of opportunities to be found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and successfully . . . Marketing yourself Building a network of business contacts Connecting with employers Getting recommendations Finding new leads Mailing a rsum and hoping for the best simply puts your fate in the hands of others. To stay in the running, you have to take control by keeping your information fresh and currentin real time. Online social networking is the only way to go, and this forward-looking guide is the best way to get there.

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How to FIND A JOB on LinkedIn Facebook MySpace Twitter
AND OTHER SOCIAL NETWORKS

How to FIND A JOB on LinkedIn Facebook MySpace Twitter
AND OTHER SOCIAL NETWORKS

Brad and Debra Schepp

Copyright 2010 by Brad and Debra Schepp All rights reserved Except as - photo 1

Copyright 2010 by Brad and Debra Schepp All rights reserved Except as - photo 2

Copyright 2010 by Brad and Debra Schepp. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-171320-7

MHID: 0-07-171320-4

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-162133-5, MHID: 0-07-162133-4.

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com.

Readers should know that online businesses have risks. Readers who participate in online business do so at their own risk. The author and publisher of this book cannot guarantee financial success and therefore disclaim any liability, loss, or risk sustained, either directly or indirectly, as a result of using the information given in this book.

TERMS OF USE

This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hills prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

To my coauthor, husband, and best friend, Brad.
Youve always been the center of my every network.
DS

To Deb, what you said. Youve always been better with words.
BS

CONTENTS
ACKNOWLEDGMENTS

Its always a challenge to thank every person who has helped us turn a manuscript into a book. Under any circumstance, that represents a pretty big crowd. Open that up to the 35 million people currently on LinkedIn, and Hercules would begin to get nervous. Beyond that, the entire world of social networking could conceivably deserve a nod because the number of people who were willing to connect with us and share their experiences includes folks from half a dozen other social networks in addition to LinkedIn. All we can do is our best and hope that anyone who doesnt see his or her name here will understand that at some point thankyous have to stop and the book begin. We appreciate every e-mail you sent, every question you answered, and every bit of wisdom you provided to us. So here goes; our best shot.

First of all, wed like to thank our agent, Bill Gladstone, of Waterside, Inc., for once again being a true advocate for our work. Youve never let us down, Bill, and we appreciate that. Knox Huston at McGraw-Hill has rightfully earned a place among our favored editors. Hes smart, savvy, kind, and agreeable. What else is there for writers to ask for? On the McGraw-Hill production team, wed also like to thank Daina Penikas, Jim Madru, and Penny Linskey. We hope our manuscript wasnt a headache-producer!

So many people were kind enough to respond to our requests for information about how they used social networking sites: Dwight Robinson, Patty and Doug Gale, Sharon DeLay, Kristen Kouk, David Becker, Steven Burda, Virginia Backaitis, Elizabeth Garazelli, Dave Stevens, Scott Bradley, Laurier Tiernan, Rayanne Langdon, Kama Linden, Sarah Caron, Miriam Salpeter, Tracy Gosson, Lorne Epstein, Ben Thompson, Jason Alba, Megan Owen, Ruth-Ann Cooper, Eric Kiker, Simon Stapleton, Jocelyn Wang, Tim McMahan, Tracy Bagatelle-Black, Kenny Golde, Gary Dale, Kellie Schroeder, Robb Hecht, Dr. Scott Testa, Bob Wilson, Matt Batt, Jay Zipursky, Evo Terra, Kim Woodbridge, Susan Schwartz, Marina S. Martin, Gordon Whyte, John S. Rajeski, Leslie Carothers, Josh Chernin, Jeff Ragovin, Jacqueline Wolven, Anne Pryor, Priss Benbow, Karen Jashinsky, Chuck Hester, Mike ONeil, Pinny Cohen, Todd Herschberg, Terrence Seamon, Stephen Weinstein, Gary Unger, and Ralph Lagnado.

We tapped public relations and press representatives often, and they were always responsive to our requests and supportive of our research. Thanks go out to John McCrea (Plaxo), Athena von Oech (Ning), Michael Weiss (Robert Half International), Peter Shankman (and his invaluable Help A Reporter Out Web site), Jeremy Downs (whose Peek e-mail device made life so much easier every day), Yee Wah (Xing), and Andrew Lipsman (Com-score), and a big tip of the hat goes to Krista Canfield, the public relations manager at LinkedIn. This book simply would still be in the making were it not for your competencies at your jobs.

On a smaller scale, wed like, as always, to thank our family, who listened to endless conversations about social networking. We can easily grant our kids and their significant others the discovery of this amazing phenomenon and thank them for first sharing it with us. We hope to have paid you back with a book that you can use as you launch your own careers, which are bound to dazzle us, as your achievements always have. So Ethan, Stephanie, Andrew, and Laurel, thanks for listening and sharing too! To relatives and friends far and near, were now open to accepting invitations to dinner and weekend getaways, so please invite us again.

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