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Stephen Woessner - Increase Online Sales through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook®, Twitter™, and Linked

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Increase Online Sales through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook®, Twitter™, and Linked: summary, description and annotation

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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and it s growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitters members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more. This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.

Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosses Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day. Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Owners Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on Amazon.com in the United States, No. 1 on Amazon.com in the United Kingdom, and No. 16 on Amazon.com in France for its category.

Stephen Woessner: author's other books


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Increase Online Sales Through Viral Social Networking How to Build Your Website - photo 1

Increase Online Sales Through Viral Social Networking

How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, and LinkedIn In Just 15 Steps

By Stephen Woessner

Increase Online Sales Through Viral Social Networking: How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, and LinkedIn In Just 15 Steps

Copyright 2011 Stephen Woessner

1405 SW 6th Ave. Ocala, Florida 34471 800-814-1132 352-622-1875Fax

Web site:

SAN Number: 268-1250

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be sent to Atlantic Publishing Group, Inc., 1405 SW 6th Ave., Ocala, Florida 34471.

Woessner, Stephen, 1972

Increase online sales through viral social networking : how to build your web site traffic and online sales using Facebook, Twitter, and Linkedin--in just 15 steps / by Stephen Woessner.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-60138-316-7 (alk. paper)

ISBN-10: 1-60138-316-9 (alk. paper)

1. Internet marketing. 2. Online social networks--Economic aspects. 3. Social media--Economics aspects. 4. Selling. I. Title.

HF5415.1265.W63 2011

658.8'72--dc22

2011002157

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Web site may provide or recommendations it may make. Further, readers should be aware that Internet Web sites listed in this work may have changed or disappeared between when this work was written and when it is read.

All trademarks, trade names, or logos mentioned or used are the property of their respective owners and are used only to directly describe the products being provided. Every effort has been made to properly capitalize, punctuate, identify and attribute trademarks and trade names to their respective owners, including the use of and wherever possible and practical. Atlantic Publishing Group, Inc. is not a partner, affiliate, or licensee with the holders of said trademarks.

Trademarks

Google is a trademark of Google Inc.

AdSense is a trademark of Google Inc.

AdWords is a trademark of Google Inc.

Google Analytics is a trademark of Google Inc.

Twitter is a trademark of Twitter, Inc.

Tweet is a trademark of Twitter, Inc.

Facebook is a trademark of Facebook, Inc.

Like is a trademark of Facebook, Inc.

Wall is a trademark of Facebook, Inc.

LinkedIn is a trademark of LinkedIn Corporation.

InMail is a trademark of LinkedIn Corporation.

Constant Contact is a trademark of Constant Contact, Inc.

NutshellMail is a trademark of Nutshell Mail, Inc.

Bing is a trademark of Microsoft Corporation.

Yahoo! is a trademark of Yahoo! Inc.

Quantcast is a trademark of Quantcast Corporation.

Internet Explorer is a trademark of Microsoft Corporation.

Mozilla Firefox is a trademark of Mozilla Foundation.

Google Crome is a trademark of Google Inc.

Gmail is a trademark of Google Inc.

TinyURL.com is a trademark of Kevin Gilbertson.

Bit.Ly is a trademark of Bitly, Inc.

Retweet is a trademark of Twitter, Inc.

Baidu is a trademark of Baidu.com, Inc.

Amazon.com is a trademark of Amazon.com, Inc.

Bad Axe Tool Works is a trademark of Bad Axe Tool Works.

ProfNet is a trademark of the Research Foundation of the State University of New York.

YouTube is a trademark of Google Inc.

HootSuite is a trademark of Hootsuite Media Inc.

TweetDeck is a trademark of TweetDeck, Inc.

Outlook is a trademark of Microsoft Corporation.

A few years back we lost our beloved pet dog Bear who was not only our best - photo 2

A few years back we lost our beloved pet dog Bear, who was not only our best and dearest friend but also the Vice President of Sunshine here at Atlantic Publishing. He did not receive a salary but worked tirelessly 24 hours a day to please his parents.

Bear was a rescue dog who turned around and showered myself, my wife, Sherri, his grandparents Jean, Bob, and Nancy, and every person and animal he met (well, maybe not rabbits) with friendship and love. He made a lot of people smile every day.

We wanted you to know a portion of the profits of this book will be donated in Bears memory to local animal shelters, parks, conservation organizations, and other individuals and nonprofit organizations in need of assistance.

Douglas and Sherri Brown

PS: We have since adopted two more rescue dogs: first Scout, and the following year, Ginger. They were both mixed golden retrievers who needed a home.

Want to help animals and the world? Here are a dozen easy suggestions you and your family can implement today:

  • Adopt and rescue a pet from a local shelter.
  • Support local and no-kill animal shelters.
  • Plant a tree to honor someone you love.
  • Be a developer put up some birdhouses.
  • Buy live, potted Christmas trees and replant them.
  • Make sure you spend time with your animals each day.
  • Save natural resources by recycling and buying recycled products.
  • Drink tap water, or filter your own water at home.
  • Whenever possible, limit your use of or do not use pesticides.
  • If you eat seafood, make sustainable choices.
  • Support your local farmers market.
  • Get outside. Visit a park, volunteer, walk your dog, or ride your bike.

Five years ago, Atlantic Publishing signed the Green Press Initiative. These guidelines promote environmentally friendly practices, such as using recycled stock and vegetable-based inks, avoiding waste, choosing energy-efficient resources, and promoting a no-pulping policy. We now use 100-percent recycled stock on all our books. The results: in one year, switching to post-consumer recycled stock saved 24 mature trees, 5,000 gallons of water, the equivalent of the total energy used for one home in a year, and the equivalent of the greenhouse gases from one car driven for a year.

Dedication

I dedicated my first book to my wife, daughter, mother, and some of my closest friends who have shared their love and encouragement with me. It was their support that made me believe that I could actually write a book. This still feels like a dream I began living in March 2009. But, if this is a dream, I do not ever want to wake up!

So, I am taking this opportunity to thank some additional members of my tremendous family. Without their support, love, and guidance, these books would not have been possible because I would likely not be here to write them.

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