The Complete Beginners Guide to Reddit
By: Matthew Fuller
This book is a completely beginner-focused guide to setting up and maintaining a Reddit account for the purposes of staying up-to-date with current events, commenting on articles, or discovering interesting stories online. It is provided as-is for educational purposes only and the author does not guarantee that it is free from errors or that its instructions will become obsolete in the future. Reddit and all references to the site herein are trademarked by Conde Nast.
Introduction
If youve been using the Internet for more than a few days, perhaps youre looking for a way to find new and interesting stories or learn more about a certain topic. Luckily, youve come to the right place! In this book, I am going to teach you about a site called Reddit.
If there is one place on the Internet that encompasses the broadest range of topic diversity, user interaction, and occasional controversy, it is Reddit. Reddit is a form of Internet bulletin board, a place where users can post links to news stories, images, video, or just plain text about almost any topic imaginable. These posts are then voted on by its users and the highest-voted posts reach the top of the page while the negatively-voted posts slowly sink out of sight.
Reddit was started in 2005 by two students at the University of Virginia: Alexis Ohanian and Steve Huffman. In 2006, the website was acquired by Cond Nast Publications, although the company has interfered very little in the sites operation. The site has steadily gained users, and its biggest acquisition of new accounts came between 2009 and 2010 when another similar site, Digg, changed a number of its policies, causing a mass exodus of users to Reddit.
At the time of this books publication, Reddit has almost 3 million active accounts. In 2013, there were over 56 billion page views on the website. Actors, comedians, TV personalities, and even the President of the United States have accounts on the site or have posted on it. Needless to say, Reddit is extremely popular and influences a wide sector of the Internet.
In the next chapters, I will be walking through every step of using Reddit. I will cover getting familiarized with the site, setting up an account, securing your privacy, posting, interacting with users, utilizing the many resources available, and customizing your experience. By the end of this book, I am hopeful that you will be using Reddit to its full potential and enhancing your browsing experience.
The Reddit Experience
Demographics
Before I begin walking through each of Reddits features and the process of getting started on the site, I want to give you a bit more background that will hopefully be helpful in understanding the site and its users. If youre itching to just get started, skip ahead to Chapter 3, but I think this chapter should be an interesting read if you have the time.
The first thing you should understand about Reddit is its demographic. It is very heavily populated by young-adult males with a liberal political ideology. The most popular age range on the site is 18 - 29 and the comments and topics generally reflect this. The sites users as a whole are intensely political, value fairness and free speech, and are also quite philanthropic, donating to a wide variety of causes. If the age or political statistics make you hesitant to visit, dont worry, there are a seemingly unlimited number of sub communities that differ from the sum of the whole.
Reddit has a very nerdy and technology-slanted presence as well. Due to the fact that a number of its users joined when the site was focused heavily on these topics, the culture remains strong. Technology-centric posts often get voted to the top more easily than other posts and many of the sites users have a high degree of technological literacy. Users value the openness of the Internet and any companies that work against that notion are shamed.
Due to the younger demographic of many of Reddits users, some of its content can seem immature, crude, or inappropriate. There is very little censorship on the site and pictures containing nudity or grotesque injuries are posted regularly (although they can be easily hidden). Despite this, the user has the ultimate control over everything he or she sees, and Ill be walking through the steps to customize the experience to a personal liking.
While the generalizations above apply to the average of Reddits users, there is no shortage of demographics that do not fit the mold. While the political ideology is predominantly liberal, there are countless communities for conservatives, libertarians, anarchists, socialists, etc. Despite the overrepresentation of male users, female users have a wide variety of communities to join, including ones for womens rights, motherhood, parenting, etc. This pattern repeats, resulting in a site that can cater to almost any political ideology, age, gender, and hobby.
Common Terms
In this section, I will define some common words and phrases that Ill be using in the book or that are popular on Reddit. The definitions will be brief, but dont worry, Ill be getting into much more detail later.
Subreddit - A subreddit is a community within Reddit that covers a particular topic. For example, the politics subreddit centers on political topics, news stories, images, and videos. Subreddits are denoted with a /r/ after the reddit.com address, such as reddit.com/r/politics.
Upvote - A positive vote on a submission or comment. It is displayed as an orange up arrow.
Downvote - A negative vote on a submission or comment. It is displayed as a blue down arrow.
AMA - Ask Me Anything. Although this is an entire subreddit by itself, the term is used across the site to indicate to other users that they can ask questions of the original poster. For example: I work at Google, AMA.
OP - Original Poster. Refers to the user who originally submitted the content or made the first comment.
Thread - The collection of comments on a particular submission.
ITT - In This Thread. Used to reference something happening in the chain of comments. For example, ITT, everyone is talking about the wrong event.
Karma - When a post is submitted or a comment posted and other users vote on it, the resulting votes are added to a users karma. Karma is meaningless other than indicating how active a user is. There is post karma (for submissions) and comment karma (for comments).
NSFW - Not Safe For Work. Used to indicate that the post may contain inappropriate material not suitable to be viewed in public.
Repost - Indicates that the submission has already been posted previously. Users are quick to point out reposts and often downvote those posts.
Cross Post (X-Post) - Indicates that a post is being made in multiple subreddits for increased visibility. For example, a post about a new law involving computers may be posted in the politics subreddit and cross-posted in the technology subreddit.
TIL - Today I Learned. Indicates something interesting the user has just learned.
Throwaway - User accounts are easy to make on Reddit, so many users make a new throwaway account when posting NSFW or personal information so that their identities are not revealed.
TL;DR - Too Long; Didnt Read. Used to summarize a long post.
There are many more terms that you will come across, some that are only used in certain subreddits, but I will do my best to describe them as they arise.
Getting Started
Your First Account
Now that you have enough information to understand what Reddit is at a high level, lets get started. Head on over to reddit.com. You may want to bookmark this page, as it is quite addicting and Im sure youll be spending a lot of time on the site.
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