Jack Avon - The Basics of Financial Modeling

THE BASICS OF FINANCIAL MODELING

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Jack Avon

The Basics of Financial Modeling

Copyright 2015 by Jack Avon

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ISBN-13 (pbk): 978-1-4842-0872-4

ISBN-13 (electronic): 978-1-4842-0871-7

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Contents

About the Author

Jack Avon is the director and principal consultant at Isys Systems (Ringwood) Ltd., a financial modeling and analysis company in the United Kingdom. He has broad industry experience with integrating in-house systems with Microsoft Excel and Access and developing custom models and management information systems. Mr. Avon has consulted in financial modeling since 1997 and has worked with clients in banking, media, telecommunications, transportation, construction, oil, gas, and the public sector. He is the founder of the Association of Financial Modelers, has a background in finance and IT, and is an avid photographer. Mr. Avon lives in Surrey with his wife and three children.

Acknowledgments

I have been very fortunate to have worked and to continue to work with people from all walks of life and at every level of business; and, no matter where I go, I have found that financial modeling has emerged as a key business tool and that good financial modelers are increasingly being sought after.

Over the years I have made it my mission to get an understanding of the public perceptions surrounding financial modeling and of how people feel modeling can help them. The lasting impression I am getting from this mission is that much of modeling lies in the people. Whichever way one looks at modeling, its all about the individuals within business. So much about what I know has come from individuals who have given me insights and information, warnings and help, without which my ability to model across several industries would not have been possible.

These people deserve my acknowledgement. Many wont know who they are, but I would specifically like to mention Rob Cotteril, Karen Faulkner, Colin Scragg, and Charles Scraggall of whom hold a key to why I am here doing what I am doing.

I would like to thank the Apress team including Jeff Olson, Rita Fernando, Stephanie Carino, and Robert Hutchinson for all that they have done with and for me.