Bruce W Burtch - Win-Win for the Greater Good

Praise for Win-Win for the Greater Good

"Win-Win for the Greater Good provides the 'how to' blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good."

Casey Sheahan, CEO, Patagonia, Inc.

"Win-Win lucidly captures Bruce Burtch's decades of practitioner wisdom on cross-sector partnerships. The book is filled with rich examples and insightful practical guidance on how to build powerful partnerships. Read it and learn from a master!"

James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Emeritus, Harvard Business School, Author, The Collaboration Challenge

"A 'must read' for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good."

Howard Behar, President, Starbucks Coffee International, Retired

"America had Christopher Columbus. Cause marketing has Bruce Burtch. A man of firsts like the great explorer, Bruce has been designing innovative, highly-successful cross-sector partnerships since 1975. Win-Win for the Greater Good will help you chart a course for success for your organization and for a better world."

Joe Waters, Selfishgiving.com, Co-author, Cause Marketing for Dummies

"If you are looking for a guidebook on how to best ignite your organization's economic and social impact on your stakeholders, your community and our world... this is it!"

Chip Conley, Founder of Joie de Vivre Hospitality and Author of PEAK

"In Win-Win for the Greater Good Bruce Burtch takes over three decades of firsthand experience and puts it into an easy-to-follow, step-by-step guidebook for the creation of successful cross-sector partnerships. Bruce gave in-depth partnership training to 85 nonprofit organizations sponsored by Autodesk. The response from attendees was enthusiastic and very positive. I recommend Bruce's book to nonprofit or for-profit organizations wishing to stimulate their community engagement and effectiveness."

Julie Wilder, Manager of Employee Impact Programs, Autodesk

"An amazing compilation of great ideas! Win-Win for the Greater Good provides terrific tools and concepts that will help your non-profit, your business or your community make a difference in the lives of many."

Sherri Lewis Wood, Founder, One Warm Coat

"Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships. It challenges you to build a business value proposition and provides over 30 ways to beneficially impact your organization through partnerships, while greatly increasing your service impact."

Peggy Duvette, Executive Director, WiserEarth

"Best book ever written on this important subject! A treasure chest of ideas for creating good."

Mary O'Mara, Executive Director, Marinlink

"I've had the privilege of seeing Bruce utilize the concepts and 'how to' steps contained in this book with extraordinary results in the work he has done with us at Ramsell. If you're a for-profit or not-for-profit looking for ways to develop or enhance cross-sector partnerships, I believe you'll find this book to be a tremendous resource to help you accomplish your goals."

Tim Murrill, Executive Vice President, Sales & Marketing, Ramsell

"Anyone seriously interested in developing a cross-sector partnership and exceling at it must read this stimulating and thought-provoking book from someone that has dedicated his life to this field."

Solomon Belette, CEO, Catholic Charities of the East Bay

"Where is it written that giving back to the community should only benefit the recipient and not the giver? Thank you, Bruce for dispensing with that myth so effectively. (And, hopefully once and for all!) And you do better than that - you demonstrate how the collaboration of businesses with non-profits exponentially produces benefits to an entire community. This book should be the 'go to' reference for company executives, small business owners and leaders of non-profits."

Vicki Whiting, Publisher, Kid Scoop News

"Bruce Burtch was born to be the guru of nonprofit/for-profit partnerships having worked for both types of organizations, large and small, in management and on the front lines. He truly understands the clashing forces that can make or break organizations, appreciates the nuances that can bring them together or push them apart, and knows how to harness the collective win-win potential of partnerships between organizations from different sectors of business that didn't realize - until he showed them the way - their mutual needs."

J. David Pincus, Ph.D, Author and Visiting Professor, University of Arkansas

"Bruce Burtch's message is both powerful and pragmatic. With clear step-by-step direction enriched by real-life examples, Win-Win for the Greater Good is an essential read for any organization that wants to extend its reach, optimize limited resources... and fulfill its mission."

Rick Knapp, Retired business executive, Consultant, Non-profit board member

Copyright 2013 by Bruce W. Burtch
All rights reserved.
ISBN 978-0-9897741-0-9
First Edition

for the Greater Good

The step-by-step guidebook on
creating partnerships that will ignite
your for-profit or nonprofit organization's
revenue, reputation and social impact
while creating a greater good for society

Bruce W. Burtch

DEDICATION PAGE

It's My Father's Fault

From the very beginning, all I ever saw in my father was a man committed deeply to giving back to his community for the blessings he had been given - "paying his dues" he called it. No matter what challenge life threw at him, he never turned away, never complained, never stopped helping one more charitable organization, one more person who needed a hand. If I have ever done anything in my life that has helped others, I must blame my father. As my role model he stands above all others and I thank the good Lord for giving me, and so many others, a man who lives by his personal motto: Life is Good. And so is he.

ACKNOWLEDGEMENTS

Many people have had a hand in developing this book. First and foremost, I want to thank my wife Janie for her patience over the years through my endless search for save-the-world ideas. Writing this guidebook on building cross-sector partnerships and cause marketing was one project she strongly supported, as she knew that what I have experienced in 35 years - developing partnerships focused on creating a greater good - was an important message to share.

To three dear friends - David Pincus, Rick Knapp and Steve Wood - who offered not only strong encouragement to write the book but who also took on the arduous task of reviewing its initial draft. Each of them is a consummate professional, extraordinarily smart and with gentle yet firm criticism.

To Alison Owings, my editor, whose revisions made me really pleased with what I wrote! She was and is simply amazing.

To my guest contributors, Ed Chansky, Bob Lanier and Farron Levy, who are players at the very top of their game and who without a blink, offered their expertise. Their contributions brought great insight into areas I would not dare to venture alone.

To James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Emeritus, Harvard Business School, Author,