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Rebecca B. Rubin - Communication Research Measures II: A Sourcebook (Volume 2)

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Rebecca B. Rubin Communication Research Measures II: A Sourcebook (Volume 2)

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Communication Research Measures II

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are the best of the best from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of peoples attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.

Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Communication Research Measures II

A Sourcebook

Rebecca B. Rubin

Alan M. Rubin

Elizabeth E. Graham

Elizabeth M. Perse

David R. Seibold

Communication Research Measures II A Sourcebook Volume 2 - image 1

NEW YORK AND LONDON

This edition first published 2009
by Routledge
270 Madison Ave, New York, NY 10016

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2009.


To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

2009 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data
Communication research measures II: a sourcebook.
by Rebecca B. Rubin [et al.].
p. cm.
Includes index.
1. CommunicationResearch. 2. CommunicationMethodology. I. Rubin, Rebecca B.
P91.3.C623 2009
302.207Picture 22dc22
2009004670

ISBN13: 978-1-135-23143-9 ePub ISBN

ISBN 10: 0805851321 (hbk)

ISBN 10: 080585133X (pbk)

ISBN 10: 0203871537 (ebk)

ISBN 13: 9780805851328 (hbk)

ISBN 13: 9780805851335 (pbk)

ISBN 13: 9780203871539 (ebk)

Contents

Elizabeth E. Graham and Joseph P. Mazer

David R. Seibold

Nichole Egbert and Rebecca B. Rubin

Rebecca B. Rubin

David R. Seibold, Rebecca B. Rubin, and Alan M. Rubin

Elizabeth E. Graham and Scott Titsworth

Elizabeth M. Perse

Alan M. Rubin
Authors and Contributors

Rebecca B. Rubin (Ph.D., University of Illinois at Urbana-Champaign, 1975) is Professor Emerita at Kent State University (Ohio, USA), having served as Director of the KSU Communication Research Center and Graduate Coordinator of the School of Communication Studies. Her areas of expertise include interpersonal relationship development, communication competence assessment, instructional communication, and the interface of personal and mediated communication. Besides having written or edited several books and chaptersincluding Volume I of Communication Research Measures: A Sourcebookand serving recently as the Educational Communication Area Editor of the International Encyclopedia of Communication, Rebeccas research has been published in many communication journals, placing her as one of the most prolific researchers in the discipline.

Alan M. Rubin (Ph.D., University of Illinois at Urbana-Champaign, 1976) is Professor Emeritus and Director Emeritus of the School of Communication Studies at Kent State University (Ohio, USA). He has studied the uses and effects of the media, including news and entertainment, personal and mediated communication, and newer communication technologies. In addition to books and chapters, he has published in such journals as the Journal of Communication (JOC), the Journal of Broadcasting & Electronic Media (JOBEM), Human Communication Research, and Communication Research. He is past editor of the JOC and JOBEM, and has served on numerous editorial boards and as a consultant to media, industry, and education. He is a Fellow of the International Communication Association and received the Distinguished Scholar Award from the Broadcast Education Association.

Elizabeth E. Graham (Ph.D., Kent State University, 1987) is a Professor in the School of Communication Studies at Ohio University (USA). She teaches courses in interpersonal communication, research methods, and statistics on the undergraduate and graduate level. Her research interests include communication in families experiencing transition, change, and reconfiguration. In addition to contributing to the first volume of Communication Research Measures: A Sourcebook, her research has been published in Communication Monographs, Communication Education, Communication Quarterly, Western Journal of Communication, Communication Research Reports, and Communication Reports. She also serves on several editorial boards. Until recently, Elizabeth was the University Ombuds at Ohio University.

Elizabeth M. Perse (Ph.D., Kent State University, 1987) is Professor and Chair of the Department of Communication at the University of Delaware, Newark (USA). She is currently researching and teaching mass communication theory and the uses of newer communication technologies. She has been identified as a prolific researcher in Communication, having published one scholarly book, two textbooks, and more than 50 journal articles and book chapters. Her research has been published in such journals as Journal of Broadcasting & Electronic Media, Communication Research, Journal of Communication, Human Communication Research, Communication Quarterly, Communication Research Reports, Journalism Quarterly, and Health Communication. Elizabeth serves on several editorial boards and is a past Chair of the Mass Communication Division of NCA.

David R. Seibold (Ph.D., Michigan State University, 1975) is Professor of Communication (Division of Social Sciences), and Co-Director of the Graduate Program in Management Practice (College of Engineering), at the University of California, Santa Barbara (USA). Author of more than 100 publications on organizational communication, group processes, and interpersonal influence, his scholarship has appeared in all of the major journals in communication and in venues across nearly a half-dozen disciplines. He has received numerous research and teaching awards, and in 2006 was elected a Distinguished Scholar in the National Communication Association. A former chair of interpersonal, group, and organizational communication divisions in the International Communication Association and the National Communication Association, David is also a past editor of the

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