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Paul Chrystal - A history of chocolate in York

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Paul Chrystal A history of chocolate in York

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Think of York and you think of its Minster, mediaeval streets, the railways and of confectionery, particularly chocolate. Kit Kat, Fruit Gums, All Gold, Butterkist have all been as much a part of British life as the York companies that made them: Rowntrees, Terrys and Cravens.This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins in the eighteenth century, through to the recent takeovers by Nestle, Tangerine and Kraft.Revolutionary new products such as Easter eggs in the 1870s and chocolate assortments in the 1890s are covered along with such crucial turn of the century developments as milk chocolate and the chocolate bar. The significance to the industry of the Quaker movement is discussed along with an examination of the impact of the world wars and the intervening depression.The book is fully illustrated throughout, depicting all aspects of production, quality control, distribution and marketing: the packaging, design and branding developed by the companies broke new ground in branding and became an art form in itself with iconic images that still resonate today.The book is intended for anyone interested in social history and the history of the food industry in Britain, the Quaker movement and social reform and manufacturing and marketing history; residents of and visitors to York will find in the book a fascinating glimpse of an integral part of Yorks past, present and future.

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For Anne, Rachael, Michael and Rebecca

First published in Great Britain in 2012 by REMEMBER WHEN An imprint of Pen - photo 1

First published in Great Britain in 2012 by
REMEMBER WHEN
An imprint of
Pen & Sword Books Ltd
47 Church Street
Barnsley
South Yorkshire
S70 2AS

Copyright Paul Chrystal and Joe Dickinson 2012

PRINT ISBN 978-1-84468-123-5
ePub ISBN: 9781844683970
PRC ISBN: 9781844683987

The right of Paul Chrystal and Joe Dickinson to be identified as the Authors of this
work has been asserted by them in accordance with the Copyright, Designs and
Patents Act 1988.

A CIP catalogue record for this book is available from the British Library

All rights reserved. No part of this book may be reproduced or transmitted in any form
or by any means, electronic or mechanical including photocopying, recording or by
any information storage and retrieval system, without permission from the Publisher
in writing.

Typeset by Mac Style, Beverley, East Yorkshire
Printed and bound by Printworks

Pen & Sword Books Ltd incorporates the Imprints of Pen & Sword Aviation,
Pen & Sword Family History, Pen & Sword Maritime, Pen & Sword Military,
Pen & Sword Discovery, Wharncliffe Local History, Wharncliffe True Crime,
Wharncliffe Transport, Pen & Sword Select, Pen & Sword Military Classics, Leo Cooper,
The Praetorian Press, Remember When, Seaforth Publishing and Frontline Publishing.

For a complete list of Pen & Sword titles please contact
PEN & SWORD BOOKS LIMITED
47 Church Street, Barnsley, South Yorkshire, S70 2AS, England
E-mail:
Website: www.pen-and-sword.co.uk

Acknowledgements

Thanks go to the following for their help and support in the research for this book and in the provision of images; without them the book would be much diminished: Alex Hutchinson, Nestl Heritage, York; Dr Amanda Jones and colleagues, Borthwick Institute, University of York; Sarah Brown, Brand Manager, Tangerine Confectionery; Robert Cunningham-Brown, Caley of Norwich Ltd; Sarah Foden, Cadbury UK; Sarah McKee, Bettys & Taylors of Harrogate; Beth Hurrell, Joseph Rowntree Foundation; Colin Carr; Jackie Logan, York Museums Trust; Maggie Wright, Joseph Rowntree School; Chris Headley, New Earswick Folk Hall; Brian Harton for the loan of his Trip to York game; Melvyn Browne; Peter Stanhope for the information on, and photographs of, Thomas Thompson; Jo Sharper for her collection of Cocoa Works Magazines; Keith Chapman for sharing his memories of the music room; Sue Smith, Haxby Library; Staff of the Archives and Local History section, York Explore Centre; David Hulme for the photographs on pages 203 and 206; Sophie Jewett at Little Pretty Things; Monk Bar Chocolatiers; Juliana Delaney, Continuum Group and the Sweet History of York visitor attraction; and to York Press for permission to use the photograph on page 211. I have consulted numerous publications whilst researching this book, all of which are listed in Further Reading on page 216. However, two books have been particularly useful and informative: they are Robert Fitzgeralds Rowntree and the Marketing Revolution and Van Wilsons The Story of Terrys a fascinating oral history of the firm with numerous anecdotes and interviews with the people who worked there over the years.

Other Books by Paul Chrystal

Knaresborough Through TimeHarrogate Through Time
North York Moors Through TimeYork: Places of Learning Through Time
Villages around York Through TimeYork Past & Present
Northallerton Through TimeYork: Business & Industry Through Time
Richmond & Swaledale Through TimeChocolate: A History of the British Chocolate Industry
Tadcaster Through TimeA Childrens History of Harrogate & Knaresborough
Hartlepool Through TimeAZ of Knaresborough History
Redcar, Marske & Saltburn Through Time
Pocklington and Surrounding Villages Through Time

Forthcoming 2012
Cadbury & Fry An Illustrated History
Confectionery in Yorkshire An Illustrated History

Introduction

WHEN YOU think of York you think of the Minster, the city walls, railways and chocolate. York has been a centre of chocolate and confectionery manufacturing since July 1862 when Henry Isaac Rowntree bought the Tukes business, a shop specializing in the sale of coffee, chicory and drinking chocolate, and began to produce Tukess Superior Cocoa, later to become Rowntrees Prize Medal Rock Cocoa. Henry relocated the business to Tanners Moat in 1864.

In 1823 another Joseph, apothecary Joseph Terry, married Harriet Atkinson, a relative of Robert Berry who ran a small confectionery business with William Bayldon near Bootham Bar. Terry gave up being a chemist and druggist and joined Berry in St Helens Square. George Berry succeeded his father to form the musical sounding Terry & Berry but George left in 1826 leaving Joseph Terry to develop what then was essentially a confectionery business. By 1840 Terrys product was being delivered to seventy-five towns all over England. Chocolate production began around 1867 with thirteen chocolate products (including chocolate creams and batons) adding to his other 380 or so confectionery lines.

Mary Tukes shop in Walmgate 1860s An early invoice from Tukes 1815 - photo 2

Mary Tukes shop in Walmgate, 1860s.

An early invoice from Tukes 1815 Mary Ann Craven In 1843 Thomas Craven - photo 3

An early invoice from Tukes, 1815.

Mary Ann Craven In 1843 Thomas Craven is described in the York Courant as - photo 4

Mary Ann Craven.

In 1843 Thomas Craven is described in the York Courant as starting out as a purveyor of confectionery, teas, coffees & c. On 30 April 1851 he married Mary Ann Hick, a union which paved the way for the establishment of M.A. Craven, confectioners, in Coppergate.

This book is a history of chocolate and confectionery production in York. It provides a fascinating 150-year story which takes in the origins and development of Rowntree, Terry and Craven from the reigns of Victoria, Edward VII and George V, through two world wars, the intervening Depression, and revolutions in industry and corporate marketing, right up to their respective takeovers by Nestl, Kraft and Tangerine.

The early chapters will provide some context: firstly, a brief look at how chocolate came to England via Central and South America and Spain and its role and reception in Eighteenth and Nineteenth Century English society; secondly, a survey of York around the same time to discover the sort of city Rowntree, Terry and Craven were setting up in, from an industrial and commercial viewpoint. We will then examine the role Quakerism played in Rowntree and Terry, and the influence this had on company ethos, particularly with respect to philanthropy and industrial welfare and in the provision of housing, social and recreational amenities and education. Other chocolate companies, in particular Fry and Cadbury, are then considered, as these two firms pioneered much of what was to follow with Rowntree and Terry. We then look at smaller chocolate and confectionery businesses such as Needlers, Thorntons and Packer, as well as the foreign competition from Toblerone, Mars and Nestl.

In our chapters on Rowntree we pause to examine two important aspects of the companys development. First, the

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