Nigel Reeves - Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations (Topics in Translation, 9)
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Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations (Topics in Translation, 9)
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Linguistic Auditing : A Guide to Identifying Foreign Language Communication Needs in Corporations Topics in Translation ; 9
author
:
Reeves, Nigel.; Wright, Colin
publisher
:
Multilingual Matters
isbn10 | asin
:
1853593281
print isbn13
:
9781853593284
ebook isbn13
:
9780585154381
language
:
English
subject
International business enterprises--Management, Corporations, Foreign--Management, Business communication, Businesspeople--Foreign language competency, Training needs--Evaluation.
publication date
:
1996
lcc
:
HD62.4.R44 1996eb
ddc
:
658.3/1244
subject
:
International business enterprises--Management, Corporations, Foreign--Management, Business communication, Businesspeople--Foreign language competency, Training needs--Evaluation.
Page ii
TOPICS IN TRANSLATION
Series Editors: Susan Bassnett (University of Warwick) and Andr Lefevere (University of Texas, Austin)
Editor for Annotated Texts for Translation: Beverly Adab (Aston University, Birmingham)
Editor for Translation in the Commercial Environment: Geoffrey Samuelson-Brown (Aardvark Translation Services Ltd)
Other books in the Series
Annotated Texts for Translation: FrenchEnglish BEVERLY ADAB
Annotated Texts for Translation: EnglishFrench BEVERLY ADAB
Paragraphs on Translation PETER NEWMARK
Practical Guide for Translators GEOFFREY SAMUELSON-BROWN
The Coming Industry of Teletranslation MINAKO O'HAGAN
Translation, Power, Subversion R. ALVAREZ and M. C.-A. VIDAL (eds)
Other Books of Interest
About Translation PETER NEWMARK
The Cultural Functions of Translation C. SCHFFNER and H. KELLY-HOLMES (eds)
Please contact us for the latest book information: Multilingual Matters Ltd, Frankfurt Lodge, Clevedon Hall, Victoria Road, Clevedon, Avon BS21 7SJ, England
Page iii
TOPICS IN TRANSLATION 9 Series Editors: Susan Bassnett (University of Warwick) Andr Lefevere (University of Texas, Austin)
Linguistic Auditing
A Guide to Identifying Foreign Language Communication Needs in Corporations
Nigel Reeves and Colin Wright
MULTILINGUAL MATTERS LTD Clevedon Philadelphia Adelaide
Page iv
Library of Congress Cataloging in Publication Data
Reeves, Nigel Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations/Nigel Reeves and Colin Wright Topics in Translation: 9 1. International business enterprisesManagement. 2. Corporations, Foreign Management. 3. Business communication. 4. BusinessmenForeign language competency. 5. Training needsEvaluation. I. Wright, Colin. II. Title. III. Series. HD62.4R44 1996 658.3'1244dc20 95-42195
British Library Cataloguing in Publication Data
A CIP catalogue record for this book is available from the British Library.
ISBN 1-85359-328-1 (hbk)
Multilingual Matters Ltd
UK: Frankfurt Lodge, Clevedon Hall, Victoria Road, Clevedon, Avon BS21 7SJ. USA: 1900 Frost Road, Suite 101, Bristol, PA 19007, USA. Australia: P.O. Box 6025, 95 Gilles Street, Adelaide, SA 5000, Australia.
Copyright 1996 Nigel Reeves and Colin Wright.
All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher.
Typeset by Archetype, Stow-on-the-Wold. Printed and bound in Great Britain by WBC Book Manufacturers Ltd.
Page v
Contents
Acknowledgements
vii
Chapter 1: Introduction to Linguistic Auditing and Overview of the Book
Chapter 2: Initiating the Audit (Preliminary Stage)
10
Chapter 3: Integrating the Audit into the Planning Process (Audit Stage 1)
17
Chapter 4: Understanding the Organisation: Foreign Language Communication at the Departmental Level (Audit Stage 2)
25
Chapter 5: Analysing Postholders' Foreign Language Use and Needs (Audit Stage 3)
38
Chapter 6: Assessing Postholders' Foreign Language Skills: From Proficiency Assessment to the Languages Resource Inventory (Audit Stage 4)
48
Chapter 7: Reporting Back (Audit Stage 5)
68
Appendix 1: Linguistic Auditing Overview Chart
73
Appendix 2: Preliminary Stage: Agenda Items for the First Meeting with Senior Management
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