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Barry Avrich - Moguls, Monsters and Madmen: An Uncensored Life in Show Business

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Moguls, Monsters and Madmen: An Uncensored Life in Show Business: summary, description and annotation

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A sharp and witty expos? of show business and notorious characters Barry Avrich is a Montreal-born, self-made film producer/director, flamboyant advertising executive, and legendary biographer and connector of moguls and stars. For over three decades he has relentlessly produced films on some of the most notorious show-business titans and also found the time to market and promote feature films, concerts, and the biggest shows on Broadway. In his memoir, Moguls, Monsters and Madmen, Barry takes readers from his early days, shaping his brand as a creative adman with the infamous Garth Drabinsky and witnessing the genius of legendary Rolling Stones promoter Michael Cohl, to his acclaimed documentaries on Harvey Weinstein, Lew Wasserman, Bob Guccione, and many others. Go behind the scenes on his most provocative films-like The Last Mogul, Unauthorized, and Filthy Gorgeous-and follow Barry as he moves from the power rooms of Hollywood to the launches of incredible brands while hanging around with royalty, rogues, clients, and confidants. An extraordinary raconteur, Barry spares no one, least of all himself, as he details his extraordinary relationships and encounters with everyone from Frank Sinatra, Quincy Jones, and Vanity Fair columnist Dominick Dunne to Mick Jagger and Keith Richards.

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MOGULS MONSTERS AND MADMEN AN UNCENSORED LIFE IN SHOW BUSINESS BARRY AVRICH - photo 1
MOGULS,
MONSTERS
AND
MADMEN
AN UNCENSORED LIFE IN SHOW BUSINESS

BARRY AVRICH

FOREWORD BY PETER FONDA
To my beloved Melissa and Sloan who are both support and compassion - photo 2

To my beloved Melissa and Sloan,
who are both support and compassion personified

CONTENTS

Reading Barry Avrichs book almost makes me envious. At nine years old, Barry Avrich knew exactly where he wanted to be: in show business. When I was nine years old, I was wondering what the hell was going on in life. I had little knowledge about the business and I was practically unaware of the siren song this industry wails out to the public. I was desperately trying to figure out what was going on in my family. Barrys father, Irving, and mother, Faye, were the best coaches a young performer could ever want. Irving was a performer with great practice. When he would display the fashion he was promoting, he made sure the ambience in the showroom was just right. He placed lights in such a manner to best display his new collection as part of his staged production. In my mind, Barrys father was a working road show, and his son states that he inherited his showmanship from my father. His mother was artistic with an elegant flair. This was a family that I could only dream about. This was Barrys true life beginnings and it was one hell of a start.

Many of the major players in the business, I know personally. I also know about their reputations in dealing with others. Barry went out into this world of moguls and encountered the power these major players usefrom Dominick Dunnes heady, almost decadent, world to Lew Wasserman and his Spock demeanour. When Barry spoke to Lew about doing a documentary on him, Lew said, Not while Im alive... or dead, kid, while applying the Vulcan pinch on his neck. I first met Barry in January of 2010. I went on one of his fabulous Floating Film Festivals in the Caribbean. We became friends, immediately. His savvy and production abilities impressed me. His innate ability to seek out the perfect people to interview is right on target. Who else can put together the late great New York Times essayist David Carr, Hollywood power player Michael Ovitz and actress Suzanne Pleshette to speak about Lew Wasserman?

When I dealt with Lew, he was a perfect gentleman, as was Jules Stein. But they had both become the most powerful men in Hollywood in part because of acquiring agent Leland Haywards client list, which included my father, Jimmy Stewart, and so many other top-tier actors. It is fascinating for me to read this book. It confirms so much about what I see in my industry, and it opens closets to some things I had never known. I like what I see in these hiding places Barry exposes to us all. He is an accomplished raconteur with a huge mental library of the business we both love so much. Dinners with Barry are always interesting and full of humour. I look forward to the fabulous stories, each time.

Moguls Monsters and Madmen An Uncensored Life in Show Business - image 3

You, dear reader, will be dining on some of the great show-business stories in print today, brought to you through the eyes of someone who is so wonderfully entrenched in it, right up to his great smile and sparkling eyes.

Peter Fonda

Of course I was going to make a film about Garth Drabinsky. How could I not? We had worked together for nearly fifteen years. I had been with him through his biggest successes and his biggest failures. We had been close colleagues. I admired him for what he had achieved and was saddened by his perverse ambition and reckless implosion. I had warned him when we first met that someday Id make this film and he was about as unenthusiastic as you would expect. He was unlikely to have warmed to the idea since his incarceration.

In March 2012, after Garth heard my documentary was actually in production, I received a note from his assistant, Adelaide Mitchell, stating, Garth would like to see you. Hell put you on the list.

The list? This was an invitation to visit Garth in prison, but it was presented to me as if it were a privilege, like tickets to a Broadway opening. Of course, I accepted. I drove up to Beaver Creek Institution in Muskoka and, being a neurotic Jew, I arrived half an hour early for my 1:30 appointment. Because I was conscious that my car was somewhat fancy for a prison parking lot, I parked it about ninety-two blocks away from the gate, and then walked the rest of the way. I told the guard, Im here to see Garth Drabinsky.

Who?

Garth Drabinsky.

She corrected me. Inmate Drabinsky. What time is your appointment?

One thirty.

She became testy. Then you cant be here until 1:30. Dont you realize youre on the property of a correctional institution?

I hung out in nearby Gravenhurst, then returned at the appointed time.

The guards checked inside my car. They had dogs sniff me. They sent me through metal detectors.

Okay, go in.

The institution was surrounded by forest. It was dated but quite beautiful. As a medium- and minimum-security facility, it had neither fences nor bars. The inmates bunked together in little cabins with kitchens where they could prepare their own meals. It was almost like a 70s commune, offering various activities; it was not so bad, perhaps, but it was a prison. Points of demarcation told the inmates where they couldnt go. Cross the line and it was back behind bars.

Once inside the main building, I was placed in a communal visiting room, like a Legion hall with faded signs, well-worn picnic tables and six antique vending machines. And there I waited. Family members visiting other inmates greeted one another in a scene that was scary and weird, like The Shining meets Shawshank Redemption.

Before he was at Beaver Creek, Garth had been sent to the maximum-security penitentiary in Kingston, where prisoners were assessed after they were sentenced. I had heard rumours to the effect that Garth had been treated roughly there. Normally, the assessment took thirty days; Garth had been held for 112. I had been told storiessecond-handabout his not having a proper bed, and about his being humiliated and tormented. The guards would announce, Drabinsky, in a way that suggested he was about to be transferred when that wasnt the case. They knew who he was and they made his stay painful.

In walked Garth.

I hadnt seen him since 2012, when I was in the courtroom for his sentencing. It was a shock to see him a year later. He was wearing a Lionsgate sweatshirt, Ugg winter boots and jeans that hung loose because hed lost at least thirty-five pounds. His hair was very long and grey. He told me hed refused to let the prison barbers cut it. He was hoping to have his own guy in to style it, if only the authorities would allow it, whenever that might be.

We hugged, then sat down.

Garth said, Can you get me something from the vending machines?

I had been allowed to bring in only $3 in coins, which I had in a zip-lock bag. I bought popcorn (with fake butter), and a couple of chocolate bars, just as I would on each of my three visits. The irony of the man who reinvented the movie-going experience with real butter, now shovelling microwave popcorn into his mouth was not lost on me.

Even now, Garth was curious about show-business gossip and Broadway casts. He even asked for suggestions about what his post-prison comeback might look like:

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