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Gucci family. - In the name of Gucci: a memoir

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The gripping family drama--and never-before-told love story--surrounding the rise and fall of the late Aldo Gucci, the man who is responsible for making the Italian fashion label the powerhouse it is today, told by his daughter. Patricia Gucci was born a secret: the love child whose birth could have spelled ruination for her father, Aldo Gucci. It was 1963, and the halcyon days for the must-have brand of Hollywood and European royalty. Patricias mother gave birth in secret in London before she was smuggled back to Vatican City and hidden from the fashion world, the media, and the rest of the Gucci family. Aldo couldnt afford a public scandal, but he could not resist his feelings for Patricias mother, Bruna, the paramour he first met when she worked for him as a shopgirl in Rome. In In the Name of Gucci, Patricia Gucci charts her parents untold love story, relying on her own childhood memories as well as an archive of love letters and interviews with her mother. She interweaves her parents story with that of her own relationship with her father--from a little girl who remained a secret for eighteen months and wasnt publicly acknowledged for her first decade, through her rise to become Guccis ambassador and Aldos protg, to the moment when his three sons, who betrayed him in a famous palace coup, were disinherited and Patricia--once considered the shame of Gucci--was made sole universal heir. It is an epic tale of love and loss, betrayal and loyalty, sweeping among Italy, England, and America throughout the tumultuous years during the rise and fall of the House of Gucci--

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Copyright 2016 by Patricia Gucci All rights reserved Published in the - photo 1
Copyright 2016 by Patricia Gucci All rights reserved Published in the United - photo 2Copyright 2016 by Patricia Gucci All rights reserved Published in the United - photo 3

Copyright 2016 by Patricia Gucci

All rights reserved.

Published in the United States by Crown Archetype, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.

crownpublishing.com

Crown Archetype and colophon is a registered trademark of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data

Names: Gucci, Patricia.

Title: In the name of Gucci : a memoir / Patricia Gucci.

Other titles: Gucci. English

Description: First Edition. | New York : Crown Archetype, 2016.

Identifiers: LCCN 2015037677| ISBN 9780804138932 (hardback) | ISBN 9780804138949 (ebook)

Subjects: LCSH: Gucci (Firm)History. | Gucci family. | Gucci, Patrizia. | Fashion designersItalyBiography. | Clothing tradeItalyHistory20th century. | BISAC: BIOGRAPHY & AUTOBIOGRAPHY / Rich & Famous. | DESIGN / Fashion. | BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs.

Classification: LCC HD9940.I84 G8513 2016 | DDC 338.7/6174692092dc23 LC record available at http://lccn.loc.gov/2015037677

ISBN9780804138932

eBook ISBN9780804138949

Cover design by Christopher Brand

Cover photograph (front) by Roger Powers_HP/Houston Chronicle

All photographs are courtesy of the author unless otherwise credited.

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Contents

For my mother

The events portrayed in this book are based on that which I witnessed and experienced, or on what my parents and others told me. Wherever possible, I have tried to verify them independently but I accept that they may not be always as others remember them. In a few instances I have changed names to protect people or avoid causing offense. Any mistakes are my own.

The day of my fathers funeral nothing felt solid beneath my feet The earth - photo 4The day of my fathers funeral nothing felt solid beneath my feet The earth - photo 5

The day of my fathers funeral, nothing felt solid beneath my feet. The earth had tilted on its axis and I hadnt yet tilted with it.

Misshapen by grief and pregnancy, I was twenty-six years old and less than a month away from giving birth to my second child when I watched his coffin carried into the church in Rome. His was the first funeral I had ever attended and the concept of his vital presence being contained inside a wooden box robbed me of what little balance I had left.

Gripping my pew, I glanced at my mother, Bruna, sitting motionless beside me, her big brown eyes hidden behind huge sunglasses. She was so lost in her own desolation that she could offer me no solace. I felt like an orphanand not for the first time.

Truth was that she and Pap had lived in their own special world since long before I pushed my way into it. From the earliest days of their illicit romance in the 1950s, their bond was unfathomably deep. I was the unexpected love child, sent by my father to be born in another country to avoid a scandal.

Aldo Gucci, the creative visionary behind the famous fashion house, was not a man to be argued with. A trailblazing businessman of extraordinary dynamism, hed transformed his fathers small Florentine luggage company into a global phenomenon that came to epitomize Italian chic. Then, in a catastrophic turn of events, I witnessed firsthand his heartbreaking downfall and the destruction of a family legacy he had fought so hard to uphold. During the last five years of his life a series of betrayals that brought to mind the tragedy of King Lear culminated in the sale of his business and ultimately led to his demise.

To me, though, Pap wasnt someone to be judged or pitied. He was just the handsome daddy with the ready smile and distinctive cologne who flew in and out of our lives with a blast of movement and noise like some exotic bird. Lanky, loose-limbed, and perpetually on the move, hed arrive in a flurry to fill our still, silent spaces with his energy and laughter. A man like no other, he was human, vulnerable, and deeply flawed. Even though we never saw him often enough or for long enough, for Mamma and me he was the glue that bound us together.

Now he was gone and we had his funeral to get through. Not only the hour-long church service but also an onerous three-hour journey to the Gucci mausoleum outside Florence. It would be an interminable day after a long and difficult few weeks. Mamma, Pap, and I had been holed up together at the private Catholic clinic waiting for the endnever quite believing it would come.

As nuns glided silently to and fro, my mother had taken up her position on one side of his bed while I sat on the other. We were the keepers of secrets and the guardians of his truththe two women who knew the real Aldo Gucci and who loved him anyway.

The moment my married father first set eyes on La Bella Bruna when she went to work as a salesgirl in his Rome store, he lost his headand his heart. The coy eighteen-year-old was to become my fathers true north and the compass by which he would plot the rest of his life. In the three decades when he crisscrossed the globe to build his empire it was to Bruna that Dottor Guccias he was often knownalways secretly returned for succor and sanctuary. And it was she who clasped his hand as he died.

The young beauty, whose looks had been compared to those of some of the most famous Italian movie stars of her era, paid a heavy price for being hidden away for all those years. And soconsequentlydid I. A reserved child whod had to grow up fast, I was mystified by my mothers slow, sorrowful withdrawal from the world and the way she excluded me from their inner sanctum.

Their remarkable history seemed to have been forgotten at the Chiesa di Santa Chiara on the northwestern fringes of Rome on the morning of his funeral in January 1991. My fathers chauffeur, Franco, drove us in silence to the modern terracotta-colored church. Joining the throng of mourners, we made our bewildered way up the sweeping stone steps and were ushered into pews alongside members of the staff and business associates whod flown in from all over the world to pay their respects to the famed Gucci patriarch.

Across the aisle sat my fathers first wife, Olwen, propped up by my three half brothers, Giorgio, Paolo, and Roberto, whose existence Id been unaware of until I was ten years old. Never before had both families been together under the same roof and the atmosphere was chilling. It was also the first time Id ever set eyes on their mother. If Id thought about her at all, I suppose Id imagined her to be an elegant, elderly Englishwoman, ramrod straight in twinset and pearls. Instead, she was a shrunken little old lady in a wheelchair and her physical and mental frailty at eighty-one shocked me. My mother, stiff with sorrow, didnt even appear to notice.

Nor did we register our marked separation from that side of my fathers family. This was our default position. On that bitter morning, in that unattractive building, all I could do was fan my fingers over my unborn child and wonder how wed survive without my fathers protection from the family storms. Hed been gone for less than a week and although my mother still saw him every night in her dreams, we both felt utterly adrift.

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