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Robert Dance - The Savvy Sphinx: How Garbo Conquered Hollywood

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Robert Dance The Savvy Sphinx: How Garbo Conquered Hollywood
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Named a 2022 Richard Wall Award Finalist by the Theatre Library Association
From the late 1920s through the thirties, Greta Garbo (19051990) was the biggest star in Hollywood. She stopped making films in 1941, at only thirty-six, and thereafter sought a discreet private life. Still, her fame only increased as the public and press clamored for news of the former actress. At the time of her death, forty-nine years later, photographers continued to stalk her, and her death was reported on the front pages of newspapers worldwide.
In The Savvy Sphinx: How Garbo Conquered Hollywood, Robert Dance traces the strategy a working-class Swedish teenager employed to enter motion pictures, find her way to America, and ultimately become Hollywoods most glorious product. Brilliant tactics allowed her to reach Hollywoods upper-most echelon and made her one of the last centurys most famous people. Garbo was discovered by director Mauritz Stiller, who saw promise in her nascent talent and insisted that she accompany him when he was lured to America by an MGM contract. By twenty she was a movie star and the epitome of glamour. Soon Garbo was among the highest-paid performers, and in many years she occupied the number one position. Unique among studio players, she quickly insisted on and was granted final authority over her scripts, costars, and directors. But Garbo never played the Hollywood game, and by the late twenties her unwillingness to grant interviews, attend premieres, or meet visiting dignitaries won her the sobriquet the Swedish Sphinx.
The Savvy Sphinx, which includes over a hundred beautiful images, charts her rise and her long self-imposed exile as the queen who abdicated her Hollywood throne. Garbo was the paramount star produced by the Hollywood studio system, and by the time of her death her legendary status was assured.

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THE SAVVY SPHINX ROBERT DANCE UNIVERSITY PRESS OF MISSISSIPPI JACKSON The - photo 1
THE SAVVY SPHINX
ROBERT DANCE UNIVERSITY PRESS OF MISSISSIPPI JACKSON The University Press of - photo 2ROBERT DANCE UNIVERSITY PRESS OF MISSISSIPPI JACKSON The University Press of - photo 3

ROBERT DANCE

UNIVERSITY PRESS OF MISSISSIPPI / JACKSON

The University Press of Mississippi is the scholarly publishing agency of the Mississippi Institutions of Higher Learning: Alcorn State University, Delta State University, Jackson State University, Mississippi State University, Mississippi University for Women, Mississippi Valley State University, University of Mississippi, and University of Southern Mississippi.

www.upress.state.ms.us

Designed by Peter D. Halverson

Frontispiece: Clarence Sinclair Bull, Garbo as the Sphinx, 1931

The University Press of Mississippi is a member of the Association of University Presses.

Copyright 2021 by Robert Dance

All rights reserved

Manufactured in the United States of America

First printing 2021

Library of Congress Cataloging-in-Publication Data

Names: Dance, Robert, 1955 author.

Title: The Savvy Sphinx : how Garbo conquered Hollywood / Robert Dance.

Description: Jackson : University Press of Mississippi, 2021. | Includes bibliographical references and index.

Identifiers: LCCN 2021023924 (print) | LCCN 2021023925 (ebook) | ISBN 978-1-4968-3328-0 (hardback) | ISBN 978-1-4968-3656-4 (epub) | ISBN 978-1-4968-3657-1 (epub) | ISBN 978-1-4968-3658-8 (pdf) | ISBN 978-1-4968-3659-5 (pdf)

Subjects: LCSH: Garbo, Greta, 1905-1990. | Motion picture actors and actressesSwedenBiography. | BISAC: BIOGRAPHY & AUTOBIOGRAPHY / Entertainment & Performing Arts | SOCIAL SCIENCE / Popular Culture

Classification: LCC PN2778.G3 D36 2021 (print) | LCC PN2778.G3 (ebook) | DDC 791.4302/8092 [B]dc23

LC record available at https://lccn.loc.gov/2021023924

LC ebook record available at https://lccn.loc.gov/2021023925

British Library Cataloging-in-Publication Data available

DEDICATION

In memory of my teachers: Arthur Mayer, Maurice Rapf, Stanley Kaufmann, and King Vidor

CONTENTS
Russell Ball Greta Garbo 1927 PREFACE THIRTY YEARS AGO ON EASTER SUNDAY - photo 4

Russell Ball, Greta Garbo, 1927

PREFACE

THIRTY YEARS AGO, ON EASTER SUNDAY 1990, NEWS CAME OVER RAdio and television that Greta Garbo had died earlier in the day in New York City, at the age of eighty-four. Although she had not made a film in forty-nine years, she remained a vital, if peculiar, presence in her adopted hometown. She was a particular sort of New York denizen, an ultrafamous public figure seeking a degree of anonymity and privacy in the teeming metropolis. Until her last months Garbo could shop contentedly along First Avenue and take the long walks she loved around Manhattan without being bothered. Yes, she was often recognized when she was out on the street, as she had been for the previous sixty-five years. But only the brashest of the paparazzi confronted her. Otherwise she was left alone, finally accorded the one request she had made of her fans (and almost everyone else) during her working years. She had learned decades before how to ignore the stares of passersby, that man or woman who might gasp at the sight of perhaps the citys most famous resident.

This book charts the rise of Garbo from ingenue in Sweden to her zenith as Hollywoods star of stars. In the decades after she stopped working at the age of thirty-six, when by right she should have faded into a quiet oblivion, she became a twentieth-century legend. Garbos fame endured, yet the woman remained elusive and mysterious, like the Great Sphinx to which she had once been compared.

Movie history annals are filled with the names of great performers who mesmerized and delighted audiences, made fabulous amounts of money for themselves and their producers, and left behind a body of work that continues to entertain. We all have our list of favorites, and the internet age has made a minor industry of ranking everything, film stars included. Those rankingsbest film, greatest actor, finest westernall reflect twenty-first-century judgments of what remains fresh and vibrant today. Garbo ranks high in those polls, never at the top but usually not far from the apex. How delighted Katharine Hepburn would be to know that she often comes out in the first position. If she could come back to comment, however, the ever-frank Hepburn might well remind us that during her long working career she never achieved more than a fraction of the fame accorded the glamorous Scandinavian actress working at MGM. Hepburn would not be alone. Not even Gloria Swanson, Mary Pickford, Rudolph Valentino, or Clark Gable, stars of the highest order, could compete with Garbo for worldwide recognition and frenzied adulation. Charlie Chaplin could, and Elizabeth Taylor might come close, but by the time of her ascent in the 1960s, new matrices defined fame.

The stature of the fortunate few who defined Hollywood stardom in the last century rivaled that of the most illustrious women and men on the planet, whether world leaders, musicians, athletes, or adventurers. Motion pictures were the last centurys new entertainment, and during the 1920s and 1930s, as the industry matured and saturated nearly every corner of the earth, the fame of movie heroes spread and deepened, developing a potency hardly equaled since and perhaps impossible to replicate today in a world where media content is so vast and diffuse.

THE SAVVY SPHINX
When cinemas reigning king was paired with Hollywoods young princess in Flesh - photo 5

When cinemas reigning king was paired with Hollywoods young princess in Flesh and the Devil (1926), John Gilbert and Garbo thrilled moviegoers with their ardor, both on-screen and off. Photograph by Ruth Harriet Louise for A Woman of Affairs (1928). Courtesy John Kobal Foundation.

CHAPTER ONE

The Garbo Legend

SHE WAS KNOWN SIMPLY AS GARBO. ONE WORD. LONG BEFORE CHER, Madonna, or Beyonc marketed their professional brands with a single name, Garbo was first, without forethought or a clever publicity team. Garbo Talks was the tagline for her first sound picture, Anna Christie; Garbo Laughs was enough slogan to bring audiences to her 1939 comedy, Ninotchka. Only five letters above the title. It was enough.

She did not like the name Greta. From her earliest days, Garbo used her given name only as an official form of identification. Contracts and checks were signed Greta Garbo. Family and childhood friends called her Kata or Gurra. After Garbo came to America, she was known to friends as G or GG, and she often signed personal correspondence with one or both initials. Harriet Brown was her favorite name for traveling incognito, usually unsuccessfully. Derived from Harriet, another favored signature was Harry or H or even Harry Boy.

Born Greta Gustafsson in 1905 in Stockholm, Garbo was the third and youngest child of working-class parents. She abandoned her first name as a youth; her ancestral name disappeared when she was eighteen at the very beginning of her film career and was replaced by the surname that would soon identify the worlds most famous woman.

Stardom came quickly. Shortly after her twenty-first birthday and eighteen months after she arrived in Hollywood in September 1925, Metro-Goldwyn-Mayer Studios released her third American picture,

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