Joseph Turow - Media Today: Mass Communication in a Converging World

Mass Communication in a Converging World

6TH EDITION

Media Today

Mass Communication in a Converging World

6TH EDITION

JOSEPH TUROW
University of Pennsylvania

Publisher: Erica Wetter
U.S. Textbook Development Manager: Fred Coppersmith
Editorial Assistant: Mia Moran
Production Editor: Reanna Young
Project Manager: Autumn Spalding
Copy Editor: Sharon Tripp
Proofreader: Andrea Harris
Indexer: Sheila Bodell
Art Development: Mia Moran
Cover Design: Gareth Toye
Composition: Apex CoVantage, LLC
Illustrations: Fakenham Prepress Solutions

Sixth edition published 2017
by Routledge
711 Third Avenue, New York, NY 10017

and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2017 Taylor & Francis

The right of Joseph Turow to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

First edition published in 1999 by Houghton Mifflin Company
Fifth edition published in 2014 by Routledge

Library of Congress Cataloging-in-Publication Data
Names: Turow, Joseph.
Title: Media today : mass communication in a coverging world / Joseph Turow, University of Pennsylvania.
Description: 6th edition. | New York, NY ; Milton Park, Abingdon, Oxon Routledge, 2016. | Includes

bibliographical references and index.

Identifiers: LCCN 2016015214 (print) | LCCN 2016024156 (ebook) | ISBN 9781138928459 (hardback) |

ISBN 9781138928466 (pbk.) | ISBN 9781315681726 () | ISBN 9781317401025 (ePUB) |
ISBN 9781317401032 (PDF) | ISBN 9781317401018 (Mobi)

Subjects: LCSH: Mass media.
Classification: LCC P90 .T874 2016 (print) | LCC P90 (ebook) | DDC 302.23dc23
LC record available at https://lccn.loc.gov/2016015214

ISBN: 978-1-138-92845-9 (hbk)
ISBN: 978-1-138-92846-6 (pbk)
ISBN: 978-1-315-68172-6 (ebk)

Typeset in Berkeley
by Apex CoVantage, LLC

For Oriana Avra

and Felix David

Joseph Turow is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvanias Annenberg School for Communication. He has been described by the New York Times as probably the reigning academic expert on media fragmentation. He holds a PhD in communication from the University of Pennsylvania, where he has taught since 1986. He has also served on the faculty of Purdue University, where he received two departmental teaching awards. Turow has lectured at many other universities in the United States and around the world, including Oxford University, where he was awarded an Astor Visiting Lectureship. He is a fellow of the International Communication Association and was named a distinguished scholar by the National Communication Association.

Turow has authored 10 books, edited 5, and written more than 150 articles on mass media. His other books include The Aisles Have Eyes (Yale University Press, 2017); The Daily You (Yale University Press, 2012); Playing Doctor: Television, Storytelling, and Medical Power (University of Michigan Press, 2010); Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); and The Hyperlinked Society (coedited with Lokman Tsui, University of Michigan Press, 2008). Additionally, he is the editor of the New Media World book series out of University of Michigan Press. Turow currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media and Poetics . He has also written about media and advertising for the popular press (e.g., the Washington Post , the Los Angeles Times , and the Boston Globe ) and has been interviewed many times on National Public Radio.