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Sun Jung - Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols

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Sun Jung Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols
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Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols: summary, description and annotation

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South Korean masculinities have enjoyed dramatically greater influence in recent years in many realms of pan-Asian popular culture, which travels freely in part because of its hybrid trans-nationalistic appeal. This book investigates transcultural consumption of three iconic figures the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy, and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid contexts, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.

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South Korean masculinities have enjoyed dramatically greater influence in recent years in many realms of pan-Asian popular culture, which travels freely in part because of its hybrid trans-nationalistic appeal. This book investigates transcultural consumption of three iconic figures the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy , and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid contexts, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.

Sun Jung is a research fellow in the School of Communication and the Arts at Victoria University, Australia.

A very timely analysis for a radically shiing construction and representation of masculinities in the era of globalization. By heavily mobilizing the notion of hybridity and mugukjeok , the study shows how transculturation and regionalization are taking place in such a condensing way.

Soyoung Kim, Korean National University of the Arts

This is a highly original, clearly written, and well-argued study that examines how Korean masculinity is being reconstructed through its regional and global circulation as part of the Korean Wave, producing new forms that negotiate local Korean creative energies and regional and international consumer forces.

Chris Berry, Goldsmiths, University of London

Korean Masculinities and Transcultural Consumption

TransAsia: Screen Cultures

Edited by Koichi IWABUCHI and Chris BERRY

What is Asia? What does it mean to be Asian? Who thinks they are Asian? How is Asian-ness produced? In Asias transnational public space, many kinds of cross-border connections proliferate, from corporate activities to citizen-to-citizen linkages, all shaped by media from television series to action films, video piracy, and a variety of subcultures facilitated by internet sites and other computer-based cultures. Films are packaged at international film festivals and marketed by DVD companies as Asian, while the descendents of migrants increasingly identify themselves as Asian, then turn to Asian screen cultures to find themselves and their roots. As reliance on national frameworks becomes obsolete in many traditional disciplines, this series spotlights groundbreaking research on transborder, screen-based cultures in Asia.

Other titles in the series:

The Chinese Exotic: Modern Diasporic Femininity , by Olivia Khoo

Cinema at the Citys Edge: Film and Urban Networks in East Asia , edited by Yomi Braester and James Tweedie

Cultural Studies and Cultural Industries in Northeast Asia: What a Difference a Region Makes , edited by Chris Berry, Nicola Liscutin, and Jonathan D. Mackintosh

East Asian Pop Culture: Analysing the Korean Wave , edited by Chua Beng Huat and Koichi Iwabuchi

Horror to the Extreme: Changing Boundaries in Asian Cinema , edited by Jinhee Choi and Mitsuyo Wada-Marciano

TV Drama in China , edited by Ying Zhu, Michael Keane, and Ruoyun Bai

Series International Advisory Board

Ackbar ABBAS (University of Hong Kong)

Ien ANG (University of Western Sydney)

Yomi BRAESTER (Washington University)

Stephen CHAN (Lingnan University)

CHUA Beng-Huat (National University of Singapore)

Ian CONDRY (Massachusetts Institute of Technology)

DAI Jinhua (Peking University)

John Nguyet ERNI (Lingnan University)

Annette HAMILTON (University of New South Wales)

Rachel HARRISON (School of Oriental and African Studies, University of London)

Gaik Cheng KHOO (Australian National University)

KIM Kyung-Hyun (University of California, Irvine)

KIM Soyoung (Korean National University of Arts)

Helen Hok-Sze LEUNG (Simon Fraser University)

Akira Mizuta LIPPIT (University of Southern California)

Feii L (National Chengchi University)

L Xinyu (Fudan University)

Eric MA (Chinese University of Hong Kong)

Fran MARTIN (Melbourne University)

MOURI Yoshitaka (Tokyo National University of Fine Arts and Music)

Meaghan MORRIS (Lingnan University)

NAM Inyoung (Dongseo University)

PANG Laikwan (Chinese University of Hong Kong)

Michael RAINE (University of Chicago)

Brnice REYNAUD (California Institute of the Arts)

Lisa ROFEL (University of California, Santa Cruz)

Krishna SEN (Curtin University of Technology)

Ubonrat SIRIYUVASAK (Chulalongkorn University, Bangkok)

Eva TSAI (National Taiwan Normal University)

Paola VOCI (University of Otago)

YOSHIMI Shunya (Tokyo University)

ZHANG Zhen (New York University)

Korean Masculinities and Transcultural Consumption

Yonsama, Rain, Oldboy, K-Pop Idols

Sun JUNG

Hong Kong University Press The University of Hong Kong Pokfulam Road - photo 1

Hong Kong University Press

The University of Hong Kong

Pokfulam Road

Hong Kong

www.hkupress.org

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