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Daniel Q. Gillion - The Loud Minority: Why Protests Matter in American Democracy

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How political protests and activism have a direct influence on voter and candidate behavior
The silent majority--a phrase coined by Richard Nixon in 1969 in response to Vietnam War protests and later used by Donald Trump as a campaign slogan--refers to the supposed wedge that exists between protestors in the street and the voters at home. The Loud Minority upends this view by demonstrating that voters are in fact directly informed and influenced by protest activism. Consequently, as protests grow in America, every facet of the electoral process is touched by this loud minority, benefiting the political party perceived to be the most supportive of the protestors messaging.
Drawing on historical evidence, statistical data, and detailed interviews about protest activity since the 1960s, Daniel Gillion shows that electoral districts with protest activity are more likely to see increased voter turnout at the polls. Surprisingly, protest activities are also moneymaking endeavors for electoral politics, as voters donate more to political candidates who share the ideological leanings of activists. Finally, protests are a signal of political problems, encouraging experienced political challengers to run for office and hurting incumbents chances of winning reelection. The silent majority may not speak by protesting themselves, but they clearly gesture for social change with their votes.
An exploration of how protests affect voter behavior and warn of future electoral changes, The Loud Minority looks at the many ways that activism can shape democracy.

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THE LOUD MINORITY Tali Mendelberg Series Editor The Loud Minority Why - photo 1

THE LOUD MINORITY

Tali Mendelberg Series Editor The Loud Minority Why Protests Matter in - photo 2

Tali Mendelberg, Series Editor

The Loud Minority: Why Protests Matter in American Democracy, Daniel Q. Gillion

The Cash Ceiling: Why Only the Rich Run for Officeand What We Can Do about It, Nicholas Carnes

Deep Roots: How Slavery Still Shapes Southern Politics, Avidit Acharya, Matthew Blackwell, and Maya Sen

Envy in Politics, Gwyneth H. McClendon

Communisms Shadow: Historical Legacies and Contemporary Political Attitudes, Grigore Pop-Eleches and Joshua A. Tucker

Democracy for Realists: Why Elections Do Not Produce Responsive Government, Christopher H. Achen and Larry M. Bartels

Resolve in International Politics, Joshua D. Kertzer

The Loud Minority

Why Protests Matter in American Democracy

Daniel Q. Gillion

PRINCETON UNIVERSITY PRESS

PRINCETON AND OXFORD

Copyright 2020 by Princeton University Press

Requests for permission to reproduce material from this work should be sent to

Published by Princeton University Press

41 William Street, Princeton, New Jersey 08540

6 Oxford Street, Woodstock, Oxfordshire OX20 1TR

press.princeton.edu

All Rights Reserved

LCCN: 2019955873

ISBN 9780691181776

ISBN (e-book) 9780691201726

Version 1.0

British Library Cataloging-in-Publication Data is available

Editorial: Bridget Flannery-McCoy and Alena Chekanov

Production Editorial: Debbie Tegarden

Jacket/Cover Design: Amanda Weiss

Production: Erin Suydam

Publicity: James Schneider

Copyeditor: Cindy Milstein

Jacket Credit: iStock

CONTENTS
  1. vii
ACKNOWLEDGMENTS

From informal conversations on protests at political science and sociology conferences to the dinner table conversations of social movements with family members and close friends, this book is the product of many different voices that have been channeled through my raw passion to improve our understanding of American democracy. The journey I took in writing this book was long and arduous. Thus it was impossible to produce this book alone. There was a support group behind me that demanded my best, and who loved and encouraged me when my best was not enough.

I want to thank the Andrew Carnegie Foundation for providing me with the resources and time to write this book. As a Carnegie Fellow, I was introduced to a family of scholars who were passionate about addressing some of the worlds most pressing issues. The fellowship also provided me with a large platform to draw greater attention to my research efforts. Alongside the institutional support I received, I had an amazing team of undergraduates and graduates at the University of Pennsylvania that provided an invaluable contribution. I am grateful for the efforts of Ava Barzegar, Candida Alfaro, Victoria Brown, Karina Miranda, Gabrielle Jackson, Sophia Elliot, Danielle Guy, Jillian Jones, Bridget Amoako, Skyler Rankin, Acacia Overstreet, Ashley Gilmore, Luke Yamulla, Drisana Hughes, Stephen Chukwurah, Sarah Simon, Michael John, Cary Holley, Makhari Dysart, Kaiyla Banks, Trevor Nunez, Jennifer Hu, and Amber Mackey. Their engaging conversations and lived experiences were fundamental to the completion of this book.

Several individuals have served as mentors from afar, not only influencing my thought process with their own writings, but providing sage advice when I needed it most. I am eternally thankful to Laura Smith, Stephanie Heilman, Christopher Parker, Michael Dawson, Jane June, Zoltan Hajnal, Martin Gilens, Jim Stimson, Robert Shapiro, Andrea Campbell, Paula McClain, Christopher Wlezian, Vesla Weaver, Sophia Wallace, Megan Francis, Chris Zepeda-Milln, Matthew Platt, Dianne Pinderhughes, Marion Orr, and Sarah Soule.

There are a few individuals, however, who served as my mentors and nurtured my development in academia. The sound advice and counsel I received from these individuals not only drastically improved the ideas expressed in this book; their guidance also shaped my worldview and allowed me to find my own path. I have a clearer view of the world because I sit on the shoulders of these giants: Fredrick Harris, Claudine Gay, Jennifer Hochschild, Vince Hutchings, Valeria Sinclair Chapman, Frank Baumgartner, Tali Mendelberg, Richard Niemi, Taeku Lee, Rogers Smith, and Amy Gutmann.

In the end, though, this book was only made possible by the advice, comments, criticism, support, and love that was offered by my coauthor of life, my wife, Leah.

THE LOUD MINORITY

Introduction

And we had an election for president that was determined on a slogan called the silent majority. Do you remember that? And if you werent in the silent majority, you were in the loud minority. That was me [laughs]. And there was something wrong with the loud minority. It was like us and them. And weve been having those us and them elections ever since.

WILLIAM CLINTON, MARCH 4, 2000

I would like to punch him in the face, Donald J. Trump bellowed into the microphone with a schoolyard bully stare in his eyes as a protester was escorted from a campaign rally in February 2016. The attendees cheered and applauded emphatically. Trump paused, looked out over the crowd, and took in the favorable response. As he basked in the appreciation of his followers, he smiled contentedly, pleased to have shown up the protester. It was clear Trump was not a fan of the protests. In that moment, however, Trump had done something more than just express his disdain for a disruptive protester: he established a political narrative. To the rambunctious crowd at the rally and some viewers at home, the protester became the villain of this American story, and the contrarian political message he espoused was the evil that Trump would guard against.

Trump strove to make it clear that this and other protesters did not reflect the publics concerns. Rather, they were isolated and erratic abnormalitiesdistractions that needed to be shunned. The rooting crowd of potential voters was us, and the rude protesters were them. This creation of a wedge between the public and protest activists, while far from original, warrants a closer look. In order to understand the contemporary narrative surrounding political protesters, we must understand the background story, which began nearly fifty years ago with the birth of the silent majority.

The Back Story

On November 3, 1969, President Richard Nixon appeared on televisions across the United States to make an important speech about the Vietnam War. The opening wide-screen video shot showed Nixon in the Oval Office, sitting at the Wilson desk. California gold-colored drapes framed the background, and the American flag hung behind his right shoulder. It was a classic presidential shot. He firmly grasped his prepared remarks with two hands. Repeatedly glancing downward at his written statement so as not to misspeak, Nixon discussed his approach to the Vietnam War moving forward. Despite cries for him to rapidly end the war, Nixon told the American people that he would not immediately remove troops from Vietnam but rather would offer a peace proposal. This peace proposal would include a complete withdrawal of all outside forces within one year, a cease-fire under international supervision, and the pursuit of free elections in Vietnam.

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