C. P. Rao - Globalization and its managerial implications
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Cover
| title | : | Globalization and Its Managerial Implications |
| author | : | Rao, C. P. |
| publisher | : | Greenwood Publishing Group |
| isbn10 | asin | : | 1567202632 |
| print isbn13 | : | 9781567202632 |
| ebook isbn13 | : | 9780313002809 |
| language | : | English |
| subject | Export marketing, International business enterprises--Management, Competition, International. | |
| publication date | : | 2001 |
| lcc | : | HF1416.G575 2001eb |
| ddc | : | 658/.049 |
| subject | : | Export marketing, International business enterprises--Management, Competition, International. |
Page i
Globalization and Its Managerial Implications
Page ii
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Page iii
Edited by
C. P. RAO
QUORUM BOOKS
Westport, Connecticut London
Page iv
Library of Congress Cataloging-in-Publication Data
Globalization and its managerial implications / edited by C.P. Rao.
p. cm.
Includes bibliographical references and index.
ISBN 1567202632 (alk. paper)
1. International marketing. 2. International business enterprisesManagement. 3. Competition, International. I. Rao, C.P.
HF1416.G575 2001
658'.04921dc21 99046052
British Library Cataloguing in Publication Data is available.
Copyright 2001 by C. P. Rao
All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher.
Library of Congress Catalog Card Number: 99046052
ISBN: 1567202632
First published in 2001
Quorum Books, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc.
www.quorumbooks.com
Printed in the United States of America
The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.481984).
10 9 8 7 6 5 4 3 2 1
Page v
The author and publisher are grateful for permission to reproduce portions of the following copyrighted material.
Chapter 1, Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence, reprinted with permission of Competitiveness Review.
Appendix 1.3, Trade-to-GDP Ratio, 1993, reprinted from International Institute for Management Development (IMD), World Competitiveness Yearbook 1996 (Lausanne, Switzerland: IMD, 1996).
Appendix 1.4, Country Participation in International Economic Agreements, reprinted from Bernard Coles, ed., Global Economic Co-operation: A Guide to Agreements and Organizations, 2nd ed. (Cambridge, MA: United Nations University Press, 1994).
Figure 11.1, Theoretical Relationship between Aided and Unaided Awareness of Brands, reprinted from G. Laurent, J. N. Kapferer, and F. Roussel, Thresholds in Brand Awareness, in Developments in Advertising and Communications, European Society for Marketing Research (ESOMAR) Annual Conference Proceedings, 1989.
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Page vii
To
Mohini, Kris, and Sri for making it all purposeful
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Page ix
Introduction | xiii | |
I. | ||
Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence | ||
Using Cooperative Strategies to Compete in a Changing World | ||
Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes | ||
Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets | ||
II. | ||
A Resource-Based Model of the Internationalization Process of the Firm |
Page x
The Interface between Global Sourcing and Marketing | ||
International Sourcing: Entering and Exiting Different Networks | ||
III. | ||
The Impact of Culture on the ExporterImport Agent Contract | ||
The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers Perceptions of Exporters from the United States, Japan, and Western Europe | ||
IV. | ||
Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions | ||
International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness | ||
Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation | ||
V. | ||
Globalization and Its Effects on Strategies for Small and Medium-Sized Businesses | ||
International Technology Alliances: Recent Trends in the IT Sector | ||
Developing a Normative Framework of International Marketing for the General Insurance Industry | ||
VI. | ||
Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values |
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