Geraldine E. Hynes - Managerial Communication: Strategies and Applications
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Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in todays workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the books key strengths while reflecting the realities of the contemporary workplace.
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Sixth Edition
Strategies and Applications
6TH EDITION
- Geraldine E. Hynes
- Sam Houston State University
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Copyright 2016 by SAGE Publications, Inc.
All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.
Printed in the United States of America
Library of Congress Cataloging-in-Publication Data
Hynes, Geraldine E.
Managerial communication: strategies and applications / Geraldine Hynes.Sixth edition.
pages cm
Includes index.
ISBN 978-1-4833-5855-0 (hardcover: alk. paper)
1. Communication in management. 2. Business communication. I. Title.
HD30.3.H95 2016
658.45dc232014045581
This book is printed on acid-free paper.
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The roots of this textbook extend back to 1984, when John Wiley and Sons published Managerial Communication: A Strategic Approach, by Larry Smeltzer and John Waltman. Their practical, results-oriented examination of managerial communication was groundbreaking at the time. In the Preface they stated the books objective: to develop managers who communicate in a creative manner by understanding and strategically applying appropriate concepts. That objective is still valid.
A second edition added Don Leonard as third author in 1991. I adopted the 1994 edition, authored by Larry Smeltzer and Don Leonard, by then titled Managerial Communication: Strategies and Applications. I had been looking for a graduate-level text that presented a balanced approach to workplace communication and that was written for managers and executives.
These strengths drew me to that early edition:
- A strategic approach
- A solid research base
- Comprehensive coverage of contemporary issues
- An even-handed examination of oral and written communication channels
- A focus on managerial rather than entry-level competencies
I came onboard as third author with Smeltzer and Leonard for the 2002 edition and obtained sole authorship starting with the 2008 edition. As I revise yet again, my goal is to ensure that the qualities that made the original book unique and successful are still present in this sixth edition. Truth is truth. It does not change with the times. Therefore, my task is to bring timeless communication principles into the contemporary workplace. To meet the needs of todays busy manager/student, I updated the chapters, describing current business practices, summarizing relevant research, and providing guidelines for strategic managerial communication.
The reality is that an effective contemporary manager must possess a wide range of skills. While being accountable to an executive team and a customer base, a manager must be able to motivate subordinates and cross functional work groups with diverse backgrounds, interpret complicated rules, foster process improvement, and meet sometimes-unclear organizational expectations. Furthermore, todays manager often must use new technology to accomplish these tasks. Since these advanced abilities do not necessarily come from prior work experience, communication education is a vital component in managerial development.
Working on the sixth edition of this textbook has been both enjoyable and challenging. It has forced me to evaluate the content of the managerial communication course I teach in our MBA program at Sam Houston State University, to sort out what is important and what is no longer important for my students to know and be able to do. I hope that the results of these efforts satisfy other students professional communication needs as well. After all, we know for sure that effective communication leads to managerial and organizational success. The value of the course is not controversial; the key is to keep the course content fresh.
Many adopters of the fifth edition of Managerial Communication: Strategies and Applications indicated that major strengths are its balanced approach to managerial writing and oral communication, the end-of-chapter cases and exercises that offer opportunities for practice and application of the principles, and the comprehensive instructor supplements. So I retained these strengths in the sixth edition. On the other hand, this edition shakes things up a bit. After hearing adopters suggestions, I made changes to the content of the chapters as well as to their sequence; the new features are described below.
My rationale for restructuring the books topics is that instructors said that they form student teams early in their course and that communication strategies.
A second major improvement to the sixth edition is that new cases focusing on technology appear at the end of every chapter. Instructors said that brief cases with discussion questions are an important resource because they provide opportunities for students to apply the chapter material to realistic scenarios. Furthermore, cases centering on emerging technologies are the most useful. So I added new cases with a focus on technology to the best cases and end-of-chapter exercises from earlier editions. They reflect important trends such as globalization and workplace diversity as well as the technology trend, and they are appropriate for both individual and group assignments.
Another new addition will improve students critical thinking skills. Called Stop and Think, this feature appears several times in every chapter and consists of questions that encourage readers to analyze the principles in the chapter, apply them to their own experiences, and promote synthesis. Although the Stop and Think inserts act as strategic pauses to solidify students understanding, they also can be used for class discussions or debates.
A fourth change to the content of this edition is expanded coverage of ethics. I introduced ethics in the first chapter and added coverage in subsequent chapters. This integrated approach seems more appropriate than a separate chapter on ethics, since ethical considerations are important in every managerial communication situation.
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