Pragyan Rath - Communication Strategies for Corporate Leaders: Implications for the Global Market

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Professors Bharadwaj and Rath present an in-depth look at the highly relevant topic of communication and persuasion. They compile a wonderful collection of concepts, research insights, case examples, and exercises for practice and reflection. This is a mustread for everyone who would like to improve their impression and impact on other people.

Johannes Habel, Associate Professor, European School of Management and Technology (ESMT) Berlin, Germany.

Communication Strategies for Corporate Leaders

Communication is the key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through an interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor.

This volume:

• Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.
• Introduces problematisation and deconstruction as effective communication tools into mainstream managerial discourse.
• Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as a guide to writing business reports, plans and proposals.
• Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
• Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology.

This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.

Pragyan Rath is Assistant Professor in Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. She holds an MPhil and PhD in verbal-visual artistic relations. She has authored The I and the Eye: The Verbal and the Visual in Post-Renaissance Western Aesthetics (2011) and has researched extensively on visual culture with related publications in national and international journals and paper presentations. She is currently developing a new model for corporate communications entitled ekphrastic technology based on the verbal representation of graphic designs.

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.

Contemporary Themes in Business and Management

Series Editor: Anindya Sen

Professor of Economics, Indian Institute of Management Calcutta, Kolkata, West Bengal, India

Business and management are shaped by both external and internal forces. The external forces are driven by the way society at large views the role of business and management in contributing to the social goals. The internal forces are driven by the changing nature of management thinking and research. These forces raise important recurring debates: should private corporates be left to their own devices or should there be monitoring and channelization of their activities? How intrusive should the state be in this respect? How to communicate more effectively within the organization and to the outside world? How to create new markets for basic survival as well as for completely new products?

This series will critically examine some of these themes and issues which have acquired urgency in the contemporary world. It will deal with currently relevant topics with the richness that they deserve and simultaneously eschew fashionable jargon to present lucid and rigorous studies with sound theoretical foundations. The individual volumes will be comprehensive and authoritative resources and will explore major debates from fresh perspectives on economics, management, international business, public policy, development studies and finance.

For a full list of titles in this series, please visit www.routledge.com/Contemporary-Themes-in-Business-and-Management/book-series/CTBM

Books in this series

Indian Business

Notions and Practices of Responsibility

by Nimruji Jammulamadaka

Communication Strategies for Corporate Leaders

Implications for the Global Market

by Pragyan Rath and Apoorva Bharadwaj

Communication Strategies for Corporate Leaders

Implications for the Global Market

Pragyan Rath
and Apoorva Bharadwaj

First published 2018

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge

711 Third Avenue, New York, NY 1001

Routledge is an imprint of the Taylor & Francis Group, an informa business

2018 Pragyan Rath and Apoorva Bharadwaj

The right of Pragyan Rath and Apoorva Bharadwaj to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Every effort has been made to trace copyright holders, if any, of the texts and images contained in this book and the authors and publisher welcome further correspondence on any perceived omissions or acknowledgements.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested

ISBN: 978-1-138-04791-4 (hbk)

ISBN: 978-1-315-12429-2 (ebk)

Typeset in Sabon
by Apex CoVantage, LLC

Contents

BEN GERSON

JOSEPH FINDER

1. i
2. ii

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