S. William Pattis - Opportunities in Publishing Careers (Vgm Opportunities)
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Opportunities in Publishing Careers (Vgm Opportunities)
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Opportunities in Publishing Careers VGM Opportunities Series
author
:
Pattis, S. William.; Carter, Robert A.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844244317
print isbn13
:
9780844244310
ebook isbn13
:
9780071403993
language
:
English
subject
Publishers and publishing--Vocational guidance--United States.
publication date
:
1995
lcc
:
Z471.P3 1995eb
ddc
:
070.5/023/73
subject
:
Publishers and publishing--Vocational guidance--United States.
Page i
Opportunities In Publishing Careers
S. William Pattis A. Robert A. Carter
Foreword by John Tebbel Professor Emeritus, Former Chair Department of Journalism New York University
VGM Career Horizons a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Library of Congress Cataloging-in-Publication Data
Pattis, S. William. Opportunities in publishing careers / by S. William Pattis & Robert A. Carter. p. cm. Includes bibliographical references. ISBN 0-8442-4431-7 (h).ISBN 0-8442-4432-5 (s) 1. Publishers and publishingUnited StatesVocational guidance. I. Carter, Robert A. II. Title. Z471.P3 1995 070.5'023'73-dc20 94-49618 CIP
Published by VGM Career Horizons, a division of NTC Publishing Group. 4255 West Touhy Avenue Lincolnwood (Chicago), Illinois 60646-1975 U.S.A. 1995 by NTC Publishing Group. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
8 9 0 VP 9 8 7 6 5 4 3
Page iii
CONTENTS
About the Authors
vi
Foreword
viii
Introduction
x
Part One: Book Publishing
1. The Climate of Book Publishing
Personal Qualifications. Personal Requirements
1
2. The Scope of Book Publishing
Trade Book Publishing. Religion Publishing. Textbook Publishing. Technical, Scientific, Special Interest, and Medical Publishing. University Presses. Paperback Publishing. Mail-order Publishing and Book Clubs.
6
3. Jobs in Book Publishing
The Publisher. The Editor. The Copyeditor. The Designer. Production and Manufacturing Jobs. Sales Representatives. School and Library Sales. Promotion. Advertising. Publicity. Management. Subsidiary Rights and Permissions.
24
4. Preparing for a Book Career
College Majors. Professional Training Programs.
40
5. Getting Started
Salaries and Unions
43
Part Two: Newspaper Publishing
6. Newspapering as a Way of Life
Newspapers in America. Characteristics of People in Newspaper Work.
50
Page iv
7. The Scope of Newspaper Work
Stringers. Weekly Newspapers. Daily Newspapers. Group Journals. Small-town Weeklies and Dailies. Working on Smaller-city Dailies. Life on the Big-city Newspapers. Editorial Positions. Working for the Wire Services. Sunday and Weekend Editions.
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