Olga Curado - The Image Revealed

Creating the image audit index, the IAI, has been an adventure. Documenting this new approach to reading how we are perceived in this book represents the consolidation of the efforts of dozens of people, captured by the idea and the commitment to bring it to fruition.

I would like to thank the various teams at Curado & associates, who have contributed to the project for over a decade, questioning and checking its concepts in their practice. I would like to formally acknowledge the invaluable help of Antonio Romero, Daniel Freire, Ricardo Kauffman, Thais Cerpa, Mayra Fratin and Andre Gomes the group responsible for developing the system. I would also like to acknowledge the essential collaboration of Emerson Couto, who provided comments on the book and conducted the Neoenergia case study presented in it.

In addition to the inhouse team who discussed and actively worked day to day on the creation of the index, the IAI was fathered by Bruno Favaretto. Responsible for the technology, but more than just a programmer, he contributed actively to discussions about the concept, and proved to be a consummate professional who translated the initially subjective vision into the objective language of computation. I am immensely grateful for his work that dates back over a decade and has recently been creatively and dynamically updated by Gabriel Vasconcellos Pessoa, whom I would also like to thank.

I would like to acknowledge the collaborative role played by Professor of Statistics at the Universidade Federal de Sao Carlos (So Paulo), director of the Centre for Risk Studies and Postgraduate Studies, Francisco Louzada-Neto, and Professor Carlos Diniz, of the same institution, who audited the method. I am also grateful for the illuminating, reflective conversations with the philosopher Roberto Gambini and the support of the semiologist Doctor Maria Eugenia Curado.

I am equally grateful for the collaboration of the many people at Curado & associates who contributed directly or indirectly to developing and bringing to fruition the IAI, namely Andrea Barbosa Ramos, Emanoel Augusto Lopes de Araujo, Filipe Augusto Damiao de Carvalho e Silva Pereira, Guilherme dos Santos Fagundes Ferreira Netto, Izis Layane Damaceno Bispo, Leticia de Areia Menezes, Mayra Siqueira, Marinalva de Jesus Prates, Priscila Ferrio Basilio, Rosana Lima Reis, Thiago Ghougassian, Roney Peterson de Oliveira, Vanessa dos Santos Morais, Rachel Bonino, Udo Simons, Mauro Malin, Rita de Cassia Toth Ferreira, Maria das Dores Marques das Neves, Isabeli Lima Zucheli, Michelle Domingues, Clau- dia Renata Gonzalez, Georgia Nicolle de Azevedo Silva, Gizelle Franca do Nascimento, Lidiane Silva dos Santos, Fernanda Mendes Ferreira, Cristiane Candido de Oliveira, Ricardo Simoes, Ricardo Miyajima, Osires Gianetti, Igor Marques Martins, Jennifer Silva de Jesus, Juliana Felipe Gutierrez, Beatriz Bradley Moreira, Sandra Garcia Cortes, Gabriela Borba and Camila Curado Pietrobelli.

Special thanks go to the partners and clients of Curado & associates who have used and are still using the perception analysis methodology (IAI), drawing on it to guide their communication acts. It was due to their faith in the project that we did not give up. I am especially grateful to the confidence in us expressed by the team at Elektro, AES Eletropaulo and Neoenergia group.

I am equally grateful to Boxnet, a winning company with growing credibility in the area of communication, for having added the IAI to its range of recognised services. Thanks to Decio Manso, Enrico Manso, Fabio Franco, Marcelo Molnar, Luiz Rigo and Miklos Pluhar Miyata for their warm, enthusiastic and professional reception.

This book was made possible by the critical participation, enthusiasm and dedication of all those who were involved in the development and implementation of the methodology based on a new way of reading perceptions, decoded by the IAI via its central concepts value (motivation), governance (accomplishment) and relationship (empathy). I stress, however, that any potential flaws are entirely my own responsibility, and thus I should be the only person held liable for its imperfections.