James Gray - The Winning Image: Present Yourself with Confidence and Style for Career Success

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title	:	The Winning Image : Present Yourself With Confidence and Style for Career Success
author	:	Gray, James.
publisher	:	AMACOM Books
isbn10 | asin	:	0814477453
print isbn13	:	9780814477458
ebook isbn13	:	9780585040318
language	:	English
subject	Career development, Self-presentation.
publication date	:	1993
lcc	:	HF5381.G827 1993eb
ddc	:	650.1/3
subject	:	Career development, Self-presentation.

Page iii The Winning Image Present Yourself With Confidence and Style for Career Success New and Updated Edition With an Intercultural Focus JAMES GRAY, JR. New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Toronto Mexico City

Page iv This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Gray, James, 1945 The winning image: present yourself with confidence and style for career success / James Gray, Jr. New and updated ed. with an international focus. p. cm. Includes bibliographical references and index. ISBN 0-8144-7745-3 1. Career development. 2. Self-presentation. I. Title. HF5381.G827 1993 850.1'3dc2093-12075 CIP 1982, 1993 James Gray, Jr. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7

Page v CONTENTS Preface vii Part One The Concept of Image Focus on Change 1 1. What Is Image and How Can It Help You Succeed? 3 2. Image in the World Around You 9 Part Two Enhancement of Personal Image Focus on the Individual 21 3. Serf-Image: A Solid Interior 23 4. Status and Stature: Body Type and the Way You Dress 35 5. Color: A Guide to Human Response 73 6. Gestures and Movement: Every Part of the Body Speaks 80 7. Lung Power: Vocal Images Talk Out Loud 97 Part Three Getting Down to Business The Corporate Focus 109 8. Your Image Inside the Corporation 111 9. In the Public Eye: At the Podium, on the Screen, and Before the Press 136 10. Corporate Courtesies 156

Page vi Part Four Self-Promotion Keep Your Image in the Limelight 189 11. Creating Visibility 191 12. Image in the Job Interview 201 Index 209

Page vii PREFACE The Winning Image, initially published just over a decade ago, was one of the first books to apply image-building techniques to business. When the book was first published, image and image-making were rather obscure ideas; by the end of the decade, image and image-making had grown to permeate the mainstream American conscious. The decade of the 1980s is already being dubbed The Image Decade. In the 1980s, powerful public figures created images that dominated the world scene, most notably in politics, in international relations, and in business.

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