Pang Li Kin - Professional Image: Your Road Map to Success

2010 Marshall Cavendish International (Asia) Private Limited
text Pang Li Kin
series title Shirley Taylor
Illustrations by Edwin Ng
Cover art by Opal Works Co. Limited

Published by Marshall Cavendish Business
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196

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Pang, Li Kin
Professional image : your roadmap to success / Pang Li Kin. Singapore :
Marshall Cavendish Business, c2010.
p. cm. (Success skills series)
Includes index.
eISBN-13 : 978-981-4312-45-5

1. Success in business. 2. Self-presentation. 3. Business etiquette. 4. Clothing and dress. I. Title. II. Series: Success skills series (ST Training Solutions)

HF5386

650.1 dc22 OCN498034848

Printed by Times Printers Pte Ltd

This book would not have been possible without Shirley Taylor, the Series Editor of the Success Skills Series of books. I am grateful to Shirley for giving me the honour to be one of the authors in her immensely successful series, without which I would still be dreaming about writing a book. Shirley was not only an excellent editor, she was also a source of encouragement and motivation, and made my writing so much more enjoyable and fulfilling.

In some ways, this book is a result of my journey through two major career paths: one in the marketing research industry, and the other as an Image Professional now. I am deeply indebted to my colleagues, bosses and clients who have taught me precious lessons about personal leadership and success, providing me with the foundation upon which I have built my Professional Image business.

On this note, I want to thank Lynne Marks AICI CIM from whom I learnt the fundamentals of running an Image business. She was my inspiration and helped me believe I could start a new career at the age of 50! I also thank all my clients who believed in me and supported me all these years.

Last but not least, thank you to my husband Lawrence and daughters Amanda, Liana and Amelia, for their love and patience with the workaholic in me!

Pang Li Kin AICI CIP

Founding Director, Potenxia Unlimited

www.potenxia.com

Congratulations on picking up this copy of Professional Image: Your Roadmap to Success. Im very proud to include this in the ST Training Solutions Success Skills Series. This series includes several short, practical books on a range of topics that will help you develop your skills and enhance your success at work and in your personal life too.

The Success Skills series was originally created to meet the needs of participants of ST Training Solutions public workshops. After attending our workshops, many participants expressed a real desire to continue learning, to find out more about the topic, to take it to another level. They were hungry for knowledge. Just the effect I hoped for when I set up ST Training Solutions in 2007. With the Success Skills series of books, the experience and expertise of our trainers can be enjoyed by many more people.

As Series Editor, Ive enjoyed working with the authors to make sure the books are easy-to-read, highly practical, and written in straightforward, simple language. Every book is packed with essential tools and strategies that will make you more effective and successful. Weve included illustrations throughout that reinforce some key points, because I believe we learn more if we add some fun and humour. Youll also notice some key features that highlight important learning points:

Myth Buster	Here you will find a statement that is not true, with notes on the true facts of the matter.
Fast Fact	Useful snippets of information or special points to remember.
Aha! Moment	This is a light bulb moment, when we note something you may be able to conclude from a discussion. Dont forget to note your own Aha! Moments perhaps when you receive some extra insight that clarifies an important point.
Try This	Here youll find a suggestion for how you can put a special point into practice, either at home or at work.
Danger Zone	Youll find some words of warning here, such as things to avoid or precautions to take.
Star Tips	At the end of each chapter youll find a list of Star Tips important notes to remind you about the key points.

By picking up this book you have already shown a desire to learn more. The solid advice and practical guidelines provided in this book will show you how you can really go from good to great!

Good luck!

Shirley Taylor
Series Editor
CEO, ST Training Solutions Pte Ltd