Veils of Distortion
Think you know a 'fake' news story when you see one? As Zada cogently shows, the way the brain works makes that highly unlikely. This is a powerful dissection of why we get bamboozled by the stories we are fed, and a guide to what we can do about it.
Denise Winn, author of The Manipulated Mind: Brainwashing, conditioning and Indoctrination
"As we spend ever more of our lives staring at screens, it can be hard to remember that our daily existence is not consumed by natural disasters, shootings, celebrity indiscretions, and apocalyptic politics. What is this realm of horrors and trivialities and how did it colonize our perception? Drawing on long experience as a newsroom insider, John Zada illuminates the unseen and subtle dynamics by which mind, medium, and professional practice amalgamate into 'the news.' Veils of Distortion offers a brilliant primer on how the form of an industry gave rise to our dominant picture of reality, and in some cases to reality itself."
Greg Jackson, journalist and author of Prodigals and "Vicious Cycles: Theses on a Philosophy of News"
"John Zada has shared a passionate, insiders account of how churnalism is bad not just for those who produce the news, but for everyone who consumes it. Of all the injuries that beset the world, few are as self-inflicted as our surrender to false narratives that are the sine qua non of todays media barrage. Better to ignore it all, or as Zada hopefully urges, do somethingeach and every one of usbefore its too late.
Ian Gill, journalist and author of No News is Bad News: Canada's Media Collapseand What Comes Next
Veils of Distortion
How the News Media Warps Our Minds
John Zada
Copyright 2021 by John Zada
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Cataloguing data available from Library and Archives Canada
ISBN: 978-1-7773571-0-8 (paperback)
ISBN 978-1-7773571-1-5 (ebook)
Cover design by Michel Vrana.
Cover image from iStock.
Visit the authors website at:
johnzada.com
For everyone
Our means of apprehending reality determine the reality we apprehend. What few could foresee was that, as technological and business pressures drew the news further toward stimulation and away from representing immediate life, at a certain point the value of the news being true, its hewing as close as possible to an accurate picture of the world, would fall away.
Greg Jackson, Vicious Cycles: Theses on a Philosophy of News
Man is the child of his customs, not the child of his ancestors.
Ibn Khaldun, 14th century Arab philosopher in The Muqaddimah
PREFACE
Around the time I signed up for my first television news writing job over a decade ago with the newly launched CBC News Network in Toronto, I started noticing a trend across society: people were tuning out of news coverage in droves. Every time I met someone new and the subject of my job came up they would tell me matter-of-factly that they recently made the decision to stop consuming news. Oh, I dont watch the news anymore. Its way too gloomy, one person said. The news media instills fear and hatred in us, quipped another. People were often tired, or fed up, with the negativity and pessimism of news coverage and felt that the world the news was portraying didnt equate with their living experience of it. Others told me they felt emotionally manipulated for ratings, subscriptions and clicks to the point where their wellness was being negatively impacted. Some even held the deep conviction that the news stoked, or amplified, the chaos in the world. Those sentiments reached a crescendo during the COVID-19 pandemic, when news operations went into full-throttle to churn out as many daunting stories as they could on a daily basis without taking stock of the consequences for society. To safeguard their already strained mental and physical health, nearly everyone I know made a calculated decision to largely tune out of the unrelenting coverage.
Whatever our exact opinions, many of us feel that news cycles in the West, especially in North America, have turned into spectacles of imbecility. News organizations, which have seen their advertising revenue streams reduced to a trickle by the internet, have doubled-down in their pursuit of emotive sensation with the desperation of a drowning person grasping for a life raft. This tireless attempt to win and hold audiences resorts to the same old methods which have sent so many news consumers packing in the first place. Donald Trump was brought front-and-centre in this effort; indeed, the phenomenon of his coming to power in the first place is not inextricable from the calculating and excessive media coverage of his belly flop into politics in the run-up to the 2016 U.S. election.
But the madness gripping the news media goes beyond Trumps erstwhile presidency. Every contentious issue and debate is now seized uponwhether about politics, race, identity, or genderand thrown into a coliseum where its partisans brawl like professional wrestlers in front of cheering and jeering audiences who later continue those battles online, and sometimes on the street. The elevation of local crime stories, celebrity scandals and social media tiffs to dramas of national and international importance also figures in this new campaign to agitate and entertain the masses. Hardly a day goes by when we arent blindsided by stories so bizarre and unlikely, so irresistibly morbid at times, that truth and fiction seem to swap positions like magnetic poles that have flipped:
TEENAGE BOY DIES OF BUBONIC PLAGUE AFTER EATING MARMOT
BANGLADESH 'TREE MAN' WANTS HANDS AMPUTATED TO RELIEVE PAIN
GRETA THUNBERG LOOK-ALIKE IN YUKON GOLD RUSH PHOTO SPARKS ONLINE FRENZY
DOCTORS REMOVE LIVE WORM FROM WOMANS TONSIL
WOMAN DETAINED AFTER VIDEO APPEARS TO SHOW HER THROWING OWN FECES AT TIM HORTONS STAFF
There seems to be no end to these circus shows offered up by a once more respectable profession now co-opted into the entertainment industrial complex to such a degree that it has become a surreal parody of itself. The problem is not that these reported events arent happeningthey are. We live in a strange world that is undergoing greater and more rapid change than at any other time in recorded history, and in which nearly anything that happens can be documented by ad-hoc citizen reporters. But what we dont learn from the newsbecause its doyens either wont tell us, or cant because they dont realize itis that the events it covers tend to be outliers: they are exceptions and not the rule. The choice of stories and the extent of the coverage and significance attributed to them are not reflective of most of our day-to-day experiences. By featuring them as they do, the news creates a distorted picture of our reality. Ironically, by implying that the world they depict