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Michael Z. Ngoasong - New Frontiers in Hospitality and Tourism Management in Africa

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Michael Z. Ngoasong New Frontiers in Hospitality and Tourism Management in Africa

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This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

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Book cover of New Frontiers in Hospitality and Tourism Management in Africa - photo 1
Book cover of New Frontiers in Hospitality and Tourism Management in Africa
Tourism, Hospitality & Event Management

This book series covers all topics relevant in the tourism, hospitality and event industries. It includes destination management and related aspects of the travel and mobility industries as well as effects from developments in the information and communication technologies. Tourism, Hospitality & Event Management embraces books both for professionals and scholars, and explicitly includes undergraduate and advanced texts for students. In this setting the book series reflects the close connection between research, teaching and practice in tourism research and tourism management and the related fields.

More information about this series at http://www.springer.com/series/15444

Editors
Michael Z. Ngoasong , Ogechi Adeola , Albert N. Kimbu and Robert E. Hinson
New Frontiers in Hospitality and Tourism Management in Africa
1st ed. 2021
Logo of the publisher Editors Michael Z Ngoasong Open University - photo 2
Logo of the publisher
Editors
Michael Z. Ngoasong
Open University Business School, The Open University, Milton Keynes, UK
School of Hospitality and Tourism, University of Johannesburg, Johannesburg, South Africa
Ogechi Adeola
Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
Albert N. Kimbu
School of Hospitality and Tourism, University of Surrey, Guildford, Surrey, UK
School of Hospitality and Tourism, University of Johannesburg, Johannesburg, South Africa
Robert E. Hinson
University of Ghana Business School, University of Ghana, Accra, Ghana
ISSN 2510-4993 e-ISSN 2510-5000
Tourism, Hospitality & Event Management
ISBN 978-3-030-70170-3 e-ISBN 978-3-030-70171-0
https://doi.org/10.1007/978-3-030-70171-0
Springer Nature Switzerland AG 2021
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents
Michael Z. Ngoasong , Albert N. Kimbu , Ogechi Adeola and Robert E. Hinson
Oluwatosin Adeniyi and Oludele Folarin
Oladipupo F. Ajeyalemi and Adeniyi D. Olarewaju
Zibanai Zhou
Janice Hemmonsbey and Tembi M. Tichaawa
Robert E. Hinson , Anne Renner , John Paul B. Kosiba , Ogechi Adeola , Nnamdi O. Madichie and Michael Nkrumah
Tafadzwa Matiza
Portia P. S. Sifolo and Unathi S. Henama
Olga Novikova
Michael Z. Ngoasong and Asma Jafari
Sam Z. Njinyah and Mirabell Pendati
Siyabulela Nyikana , Tembi M. Tichaawa and Albert N. Kimbu
Thato T. Mackenzie , Lesego S. Stone , Patricia K. Mogomotsi and Goemeone E. J. Mogomotsi
Pius Siakwah and Regis Musavengane
Luke E. Okafor , Usman Khalid and Ogechi Adeola
Michael Z. Ngoasong , Albert N. Kimbu , Ogechi Adeola and Robert E. Hinson
About the Editors
Michael Z. Ngoasong

obtained his PhD in Science, Technology and Society at the University of Nottingham, UK. He is currently a Senior Lecturer in Management and Director of Masters and MBA Programmes, The Open University Business School, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He has conducted funded research projects on development-led tourism entrepreneurship, digital entrepreneurship and women entrepreneurship in Africa. His research has been published in Annals of Tourism Research, Tourism Management, Journal of Small Business Management, Journal of Small Business and Enterprise Development, Strategic Change and Energy Policy. He is the subject matter expert in International Entrepreneurship and Marketing for the Academy of International Business (Sub-Saharan Africa Chapter).

Ogechi Adeola

is an Associate Professor of Marketing and the Head of the Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Her research interests include tourism and hospitality, women entrepreneurship, strategic marketing, and digital marketing strategies in sub-Saharan Africa. She has published academic books and papers in top scholarly journals including Annals of Tourism Research, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Economics, and Tourism Recreation Research. Her co-authored articles won Best Paper Awards at international conferences in 20162019, consecutively. She can be contacted at oadeola@lbs.edu.n

Albert N. Kimbu

is a Senior Lecturer in Hospitality and Tourism and the Director of Postgraduate Research in the School of Hospitality and Tourism Management, University of Surrey, Guildford, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He holds a Ph.D. in Tourism from Nottingham Trent University where he also worked as a Lecturer, before joining the University of Surrey. Alberts research on development entrepreneurship, women and inclusive development in hospitality and tourism has been published in the leading tourism and management journals such as Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism and Journal of Small Business Management, and has received funding from the British Academy, Newton Fund, UKRI Global Challenges Research Fund, and EU Marie Sklodowska-Curie.

Robert E. Hinson

is the Head of Department of Marketing and Entrepreneurship and Acting Dean at the University of Ghana Business School. He is a Visiting Professor at the University of Free State Business School, Bloemfontein, South Africa. He has also served as Rector of the Perez University College, a private University in Accra, Ghana. He holds two PhDs in Marketing from the University of Ghana and in International Business from Aalborg University in Denmark. He has taught in North America, Australia, Asia, Europe and in several African countries. His research has been published in

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