Ali Hossaini (editor) - Manual of Digital Museum Planning

Manual of Digital Museum Planning

Manual of Digital Museum Planning

Edited by Ali Hossaini and Ngaire Blankenberg

ROWMAN & LITTLEFIELD

Lanham Boulder New York London

Published by Rowman & Littlefield

A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc.

4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706

www.rowman.com

Unit A, Whitacre Mews, 26-34 Stannary Street, London SE11 4AB

Copyright 2017 by Rowman & Littlefield

All rights reserved . No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.

British Library Cataloguing in Publication Information Available

Library of Congress Cataloging-in-Publication Data Available

ISBN 978-1-4422-7895-0 (cloth : alk. paper)

ISBN 978-1-4422-7896-7 (pbk. : alk. paper)

ISBN 978-1-4422-7897-4 (electronic)

The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.

Printed in the United States of America

Contents

Gail Dexter Lord and Barry Lord, Co-Presidents, Lord Cultural Resources

Chapter 1:

Chris Michaels, Head of Digital and Publishing, The British Museum

Chapter 2:

Ali Hossaini, CEO, Cinema Arts Network, and Associate, Lord Cultural Resources

Chapter 3:

Rob Stein, Executive Vice President and Chief Program Officer, American Alliance of Museums

Chapter 4:

Ngaire Blankenberg, Principal Consultant, European Director, Lord Cultural Resources

Follow Me: Growing Your Twitter Community: Interview with Alex Espins and Gloria Castellv , Founder, and Web Media Analyst, LaMagntica

Chapter 5:

Katie Moffat, Head of Digital, The Audience Agency

A Head for Numbers: Interview with Mark Pajak , Head of Digital, Bristol Culture

Chapter 6:

Ngaire Blankenberg, Principal Consultant, European Director, Lord Cultural Resources

Chapter 7:

Lisa Wright, Senior Consultant, Lord Cultural Resources

Digital Pen at the Cooper Hewitt Museum: Interview with Jake Barton , Principal and Founder, Local Projects

Planning New Technologies: Interview with Jessica Doig , Vice President and Executive Producer, NGX Interactive

Chapter 8:

Ali Hossaini, CEO, Cinema Arts Network, and Associate, Lord Cultural Resources

Chapter 9:

Corey Timpson, Vice President, Exhibition, Research and Design, Canadian Museum of Human Rights

Chapter 10:

Edward Purvis, Head of Collections, Services, National Portrait Gallery

Using Volunteers for Digitization Projects: Interview with Pam Babes , Collections Information Manager, National Museums of Scotland

Chapter 11:

Rachel Clements Walker, Senior Manager of Ecommerce and Systems, Metropolitan Museum of Art

Digital Projects in Museums: Interview with Eileen Wills , Editorial Director, Lincoln Center for Performing Arts

Agile Projects at the Metropolitan Museum of Art: Interview with Adam Padron , Senior Manager, Application and Data Services

Chapter 12:

Marco Mason , Marie Curie Fellow at University of Leicester School of Museum Studies and University of Cambridge Fitzwilliam Museum

Chapter 13:

Ngaire Blankenberg, Principal Consultant, European Director, Lord Cultural Resources

Chapter 14:

Ali Hossaini, CEO, Cinema Arts Network, and Associate, Lord Cultural Resources

Developing Flexible Infrastructure for the Twenty-First-Century Museum: Interview with Kevin Cunningham , Founder and Executive Artistic Director, 3-Legged Dog Media and Theater Group and 3LD Art & Technology Center

Chapter 15:

Ngaire Blankenberg and Ali Hossaini

Ali Hossaini, CEO, Cinema Arts Network, and Associate, Lord Cultural Resources

List of Figures and Tables

List of Figures

Figure 2.1 The Omnichannel Stack

Figure 3.1 Comment Card of Utagawa Kunisada Block Print

Figure 3.2 Comment Card of Bill Viola Video

Figure 3.3 The OODA Loop

Figure 5.1 Digital Metrics Dashboard Template

Figure 6.1 Connected Learning

Figure 6.2 Learning for Change

Figure 6.3 Multiliteracies

Figure 6.4 Evaluating Social Media for Learning

Figure 6.5 Teaching Network

Figure 6.6 A Learning Network

Figure 9.1 An Early Sketch of Canadian Museum of Human Rights ECMS

Figure 9.2 ECMS Diagram

Figure 10.1a Cataloging Data Fields

Figure 10.1b Cataloging Data Fields

Figure 10.2 Guidelines for Naming

Figure 10.3 Data Processing Workflow for Primary Users

Figure 10.4 Workflow Diagram for Secondary Users

Figure 11.1 The Triple Constraint

Figure 11.2 Sample Agenda

Figure 11.3 Outline Project Schedule

Figure 11.4 Tips for Building a Gantt Chart

Figure 11.5 Example of a Risk Log Entry for an Exhibition-Related Product

Figure 11.6 Example of How to Start Building a Test Script

Figure 12.1 Visitor Experience Design

Figure 12.2 The Visitor Experience Design Process

Figure 12.3 Examples of Personas

Figure 12.4 Example of a Visual Scenario

Figure 12.5 Sample Storyboard

Figure 12.6a Wireframe Example

Figure 12.6b Final Results

Figure 12.7 Flowchart Example

Figure 12.8 Low-Fidelity Prototype

Figure 12.9 Low-Fidelity Interactions Created with the POP App

Figure 12.10 Frames Extracted from a Video Step-Through

Figure 13.1 Traditional Organogram

Figure 13.2 Visitor-Centered Organogram

Figure 14.1 Basic Network Architecture

Figure 14.2 Physical Topology

Figure 14.3 Network Termination Device

Figure 14.4 Patch Panel

Figure 14.5 Server Rack

Figure 14.6 RJ-45 Ethernet Cable

Figure 14.7 WiFi Access Point, Example 1

Figure 14.8 WiFi Access Point, Example 2

Figure 14.9 Logical Topology

Figure 14.10 Router

Figure 14.11 Switch

Figure 14.12 MAC Address

Figure 14.13 Rack Server

Figure 14.14 Rack Server in situ

List of Tables

Table 4.1 Tips for Shareable Content on Social Media

Table 5.1 Commonly Used Analytics Tools

Table 6.1 New Media Literacies

Table 8.1 Sample List of Digital Channels and Relevant Information

Table 10.1 CMS Users and Their Requirements

Table 10.2 Inward Loan and Outward Loan Information

Table 10.3 Public Engagement with Collections: Challenges and Solutions

Table 11.1 Project Roles and Decision Making

Table 11.2 Comparing Waterfall and Agile Development Methods

Table 11.3 Typical Activities and Deliverables during Each Project Phase

Table 11.4 Sample Test Plan for Ecommerce Website

Table 14.1 PCI DSS Guidelines

Foreword

Planning the Digital Museum

Barry Lord and Gail Dexter Lord

Museums are about real thingsoriginal works of art, historic artifacts, specimens of natural history, and the tangible records of human achievement. Museums are about real people, those who visit and those who work inside and the many who pass by wondering what is contained within those impressive walls. At first glance the digital world of images and data seems to be a very different and unrelated place. Yet two basic human impulses bring them together: communication and storage.