Laura Fair - Reel Pleasures: Cinema Audiences and Entrepreneurs in Twentieth-Century Urban Tanzania (New African Histories)

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REEL PLEASURES

NEW AFRICAN HISTORIES

SERIES EDITORS: JEAN ALLMAN, ALLEN ISAACMAN, AND DEREK R. PETERSON

David William Cohen and E. S. Atieno Odhiambo, The Risks of Knowledge

Belinda Bozzoli, Theatres of Struggle and the End of Apartheid

Gary Kynoch, We Are Fighting the World

Stephanie Newell, The Forgers Tale

Jacob A. Tropp, Natures of Colonial Change

Jan Bender Shetler, Imagining Serengeti

Cheikh Anta Babou, Fighting the Greater Jihad

Marc Epprecht, Heterosexual Africa?

Marissa J. Moorman, Intonations

Karen E. Flint, Healing Traditions

Derek R. Peterson and Giacomo Macola, editors, Recasting the Past

Moses E. Ochonu, Colonial Meltdown

Emily S. Burrill, Richard L. Roberts, and Elizabeth Thornberry, editors, Domestic Violence and the Law in Colonial and Postcolonial Africa

Daniel R. Magaziner, The Law and the Prophets

Emily Lynn Osborn, Our New Husbands Are Here

Robert Trent Vinson, The Americans Are Coming!

James R. Brennan, Taifa

Benjamin N. Lawrance and Richard L. Roberts, editors, Trafficking in Slaverys Wake

David M. Gordon, Invisible Agents

Allen F. Isaacman and Barbara S. Isaacman, Dams, Displacement, and the Delusion of Development

Stephanie Newell, The Power to Name

Gibril R. Cole, The Krio of West Africa

Matthew M. Heaton, Black Skin, White Coats

Meredith Terretta, Nation of Outlaws, State of Violence

Paolo Israel, In Step with the Times

Michelle R. Moyd, Violent Intermediaries

Abosede A. George, Making Modern Girls

Alicia C. Decker, In Idi Amins Shadow

Rachel Jean-Baptiste, Conjugal Rights

Shobana Shankar, Who Shall Enter Paradise?

Emily S. Burrill, States of Marriage

Todd Cleveland, Diamonds in the Rough

Carina E. Ray, Crossing the Color Line

Sarah Van Beurden, Authentically African

Giacomo Macola, The Gun in Central Africa

Lynn Schler, Nation on Board

Julie MacArthur, Cartography and the Political Imagination

Abou B. Bamba, African Miracle, African Mirage

Daniel Magaziner, The Art of Life in South Africa

Paul Ocobock, An Uncertain Age

Keren Weitzberg, We Do Not Have Borders

Nuno Domingos, Football and Colonialism

Jeffrey S. Ahlman, Living with Nkrumahism

Bianca Murillo, Market Encounters

Thomas F. McDow, Buying Time

Jon Soske, Internal Frontiers

Laura Fair, Reel Pleasures

REEL PLEASURES

CINEMA AUDIENCES AND ENTREPRENEURS IN TWENTIETH-CENTURY URBAN TANZANIA

LAURA FAIR

OHIO UNIVERSITY PRESS

ATHENS

Ohio University Press, Athens, Ohio 45701

ohioswallow.com

2018 by Ohio University Press

All rights reserved

To obtain permission to quote, reprint, or otherwise reproduce or distribute material from Ohio University Press publications, please contact our rights and permissions department at (740) 593-1154 or (740) 593-4536 (fax).

Printed in the United States of America

Ohio University Press books are printed on acid-free paper

27 26 25 24 23 22 21 20 19 18 5 4 3 2 1

A version of appeared as Making Love in the Indian Ocean: Hindi Films, Zanzibari Audiences and the Construction of Romance in the 1950s, in Cole and Thomas, eds., Love in Africa (University of Chicago Press, 2009), 5882.

A version of was previously published as Drive-In Socialism: Debating Modernities and Development in Dar es Salaam, Tanzania, The American Historical Review 118, no. 4 (2013): 1077104.

Library of Congress Cataloging-in-Publication Data

Names: Fair, Laura, author.

Title: Reel pleasures : cinema audiences and entrepreneurs in twentieth-century urban Tanzania / Laura Fair.

Other titles: New African histories series.

Description: Athens, Ohio : Ohio University Press, 2017. | Series: New African histories

Identifiers: LCCN 2017043710| ISBN 9780821422854 (hc : alk. paper) | ISBN 9780821422861 (pb : alk. paper) | ISBN 9780821446119 (pdf)

Subjects: LCSH: Motion picture industry--Tanzania. | Motion picture audiences--Social aspects--Tanzania. | Motion picture theaters--Tanzania.

Classification: LCC PN1993.5.T34 F35 2017 | DDC 791.4309678--dc23

LC record available at https://lccn.loc.gov/2017043710

Dedicated to Sabri and Nassir

for the joy they brought to the journey and for teaching me about the important things in life

May 2005

CONTENTS

ILUSTRATIONS

FIGURES

MAPS

ACKNOWLEDGMENTS

Few authors work in isolation, and this book would certainly never have been completed without the support of individuals and institutions on numerous continents.

A year of intensive research was funded by a generous Fulbright faculty research award to Tanzania, during the academic year of 20045. A number of three-month preliminary and subsequent research trips were made possible by financial support from the departments of history at the University of Oregon and Michigan State University. The staff and collections at the National Archives of Zanzibar and the Tanzanian National Archives were invaluable. And without the residential fellowship and warm collegiality offered by the Netherlands Institute for Advanced Study, which provided the opportunity to spend nine full months focused solely on writing, it is doubtful that I would have ever managed to wrangle together a complete draft manuscript. I am also extremely grateful to those who wrote on my behalf for grants and fellowships over many years, as I struggled to transform a hunch into a book.

The critical comments offered by friends, colleagues, audience members at talks, and anonymous reviewers were instrumental in helping me refine (and often find) my arguments. The insights and encouragement provided by members of my writing groups strengthened not only the text but my resolve to keep on writing and rewriting and rewriting. Graduate students at Michigan State University were also key interlocutors, turning me on to new ways to think about my subject matter and innovative fields of historical enquiry. I am sure that all of them will see their fingerprints in the pages that follow.

The men and women who shared their experiences and understandings of the past also deserve a special note of thanks. While published and archived material were essential in allowing me to piece this picture together, without these personal stories the image I came to see would have remained utterly flat. It is their stories about what moviegoing meant to them that brought this history to life. Many generously shared not only their time and insights but also their private papers and photo collections, adding depth, richness, diversity, and personality to the view presented in official archives.

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