Apurva Chamaria - You Are the Key: Unlocking Doors Through Social Selling

CONTENTS

Today you are what you share. Great brands always lead the way in using social media to reach out to customers and employees. This is a great book to understand how can you use social media to build brands whether personal or for your company.

Greg Creed
CEO, Yum Brand Inc.

Over 60% of the decision to engage a company by a buyer happens through information available digitally, in a B2B situation. Most sales people I know are digitally challenged. This book can help you instantly change that. An essential leadership trait for 21st Century is to have mastered communication through the social media. Learn practical insights from Apurva, a person who has made the transition to mastering this media, helped his company build an impressive digital brand personal.

R Srikrishna
CEO, Hexaware

The power of Social Media is disrupting all industries. One of the industries which is getting disrupted is the packaged applications industry where Ramco is disrupting legacy players by creating and offering socially enabled software. This is a must read book for anybody wanting to master social media. I would strongly recommend it.

Virender Aggarwal
CEO, Ramco Systems

This book is an encyclopedia for anyone aspiring to be a super sales executive! A must read for all of those who wish to stay relevant and paranoid in disruptive times.

Dharmender Kapoor,
COO, BirlaSoft

We may well be at the dawn of an age in which victory will go Great Simplifiers, not just to better product makers. This is a very timely book!

Micky Pant
CEO, Yum! Restaurants China

Social media has become an integral part of the digital ecosystem, and more importantly, our way of life. It has levelled the playing field and anybody who doesnt leverage the power of social media to achieve their goals is at a dis-advantage. This book is a must read for all Davids who want to take on the Goliaths and all the Goliaths who want to understand how to protect their turf.

Karen Chan
Chief Digital Officer, Pizza Hut Restaurants Asia

In most organisations, social media tends to represent either the anarchy of the many or a detached domain of the few. This book bridges these extremes, providing a practical platform that empowers the many the entire sales organisation with the social media skills of the hitherto few.

Professor Nader Tavassoli,
London Business School

Digitalization has profoundly enhanced the process of evolution & transformation of businesses across the world. It has also redefined consumer behaviour and the way we segment markets & consumers. Apurva, who is an outstanding alumnus of IMI Delhi with an illustrious track record as a top class professional, has provided in this highly insightful book innovative approaches and strategies for marketers and sellers to apply social media analysis with a focus on future business needs. The book is not only contemporary & rich in content, but also lucid & well written.

PadmaShri Bakul Dholakia,
Director General, International Management Institute, New Delhi
Director, IIM Ahmedabad (20022007)

When, the marketing and sales function has a radical re-alignment exploiting disruptive technologies, trusted beliefs and strategies, viral marketing, social media and a dynamic in a changing market place, Apurva has cleared and gives an executable and implementable road-map for the modern sales force. This awesome compendium is a must read and essential tool if you want to be Distinct and not Extinct. Strongly recommend and a must read.

Bala V Balachandran
J L Kellogg Distinguished Professor (Emeritus in service) of Accounting
& Information Management, Northwestern University, USA
Founder, Dean & Chairman, Great Lakes Institute of Management, India

The sales process has changed dramatically in a socially and digitally connected world. The sales funnel is dead. Sellers need to guide prospects through a consultative journey by asking not what they can sell, but asking how they can help their customers. Social media is a powerful tool for engagement with prospects, but for most salespeople, the social media landscape is confusing and overwhelming. Apurva provides a comprehensive and practical GPS for sales people to navigate the social media landscape and to reach their destination of sales success. This book is very practical and is filled with actionable advice. An invaluable tool for selling in the digital age.

Mohanbir Sawhney,
McCormick Foundation Professor of Technology,
Director, Center for Research in Technology & Innovation
Kellogg School of Management, Northwestern University

Apurvas timely book on social selling is a must read for start-ups. Using social selling techniques highlighted in this book, start-ups can really hack into growth.

Zafar Anjum
Writer, Publisher and Filmmaker

Dedicated to Prime Minister Modis #DigitalIndia Initiative

UNLOCKING DOORS THROUGH SOCIAL SELLING

UNLOCKING DOORS
THROUGH SOCIAL SELLING

www.youarethekey-socialselling.com

APURVA CHAMARIA
WITH
GAURAV KAKKAR

First published in India 2015

2015 by Apurva Chamaria with Gaurav Kakkar

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Last year, I lost the man I looked up to the most in life my grandfather Shri. Sitaram Chamaria, a political leader and a man par excellence in my book. He was an avid reader. He along with my parents Anil and Swarn Chamaria built a massive home library at our house in Katihar, Bihar. I wish you had been around to read my first offering grandpa.

Family is the most important aspect in a mans life, and I am who I am because of my parents, Anil and Swarn Chamaria, my grandmother Sharda Devi Chamaria, my sister Aparna and my wife Vandana who is my love and true companion. Its a blessing when your family tree spreads wide and I owe gratitude to the unflinching support and encouragement of my sister-in-law Pooja Baid, parents-in-law Prakash & Chanda Baid, my aunts, uncles & cousins I couldnt have asked for a more supportive family.