Magdalena Yesil - Power Up: How Smart Women Win in the New Economy
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- Book:Power Up: How Smart Women Win in the New Economy
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- Year:2017
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Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing.
In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as:
Owning career choices while managing risk
Getting credit for your work
Managing sexual dynamics
Recruiting allies in the movement toward a supportive workplace for everyone
Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley and beyond.
Magdalena Yesil: author's other books
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Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Da Capo Press was aware of a trademark claim, the designations have been printed in initial capital letters.
Copyright 2017 Magdalena Yeil
Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture. The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.
Da Capo Press
Hachette Book Group
1290 Avenue of the Americas, New York, NY 10104
www.dacapopress.com
@DaCapoPress, @DaCapoPR
First Edition: October 2017
Published by Da Capo Press, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. The Da Capo Press name and logo is a trademark of the Hachette Book Group.
The Hachette Speakers Bureau provides a wide range of authors for speaking events. To find out more, go to www.hachettespeakersbureau.com or call (866) 376-6591. The publisher is not responsible for websites (or their content) that are not owned by the publisher.
Editorial production by Lori Hobkirk at the Book Factory.
Library of Congress Cataloging-in-Publication Data has been applied for.
ISBNs: 978-1-58005-691-5 (hardcover), 978-1-58005-692-2 (ebook)
E3-20180126-JV-PC
This book is a must-read for anyone in business. Power UP gives real, actionable advice on how to charter your own destiny, especially when the odds are stacked against you.
JULIE WAINWRIGHT, founder and CEO of The RealReal
Magdalena and I worked together in the early days of the Internet, introducing concepts that were completely revolutionary, such as the electronic wallet. She is a fearless entrepreneur who worked hard to help early online merchants get off the ground. Some of them went on to become giants, like Amazon. I urge women to be bold like Magdalena and follow their dreams.
ERIC SCHMIDT, executive chairman of Google and parent company Alphabet
I wish I could have given Magdalena Yeils book to my two daughters when they graduated from college. Its the perfect gift for any young woman navigating her career. I am definitely giving it to my two girls, and just as importantly, to their boyfriends, too.
STEVE BLANK, entrepreneur and author of The Startup Owners Manual and Four Steps to Epiphany
My professional mission is to empower women through fashion. Power UP resonated strongly with me. I highly recommend its confident career guidance from an impressive roster of top women leaders.
KAREN WATKINS, COO of Christian Dior
When I reached out to Magdalena in my early days of founding Pono, I benefited greatly from her wisdom and guidance. She is a pragmatic, down-to-earth person who helped me a lot.
NEIL YOUNG, composer, musician, and founder of digital music startup Pono
Power UP offers the no-nonsense optimism and encouragement women need to persevere in technology, an industry where so much is stacked against them. Its crammed with sage advice and insider stories to enlighten the next generation of women in tech.
ADRIANA GASCOIGNE, founder and CEO of Girls in Tech
This book should be required reading for anyone building a company or making a career as we head into the Fourth Industrial Revolution. The lessons Magdalena Yeil offers from her remarkable work pioneering the commercial Internet are more relevant than ever.
MURAT SNMEZ, member of the World Economic Forum Managing Board
Technology is changing how business is conducted in all industries. Women who seize technology-related opportunities and put the advice offered in Power UP to work will confidently transform businesses and emerge as future leaders of the new economy.
RON CONWAY, founder of SVAngel
Magdalena Yeil offers powerful leadership lessons from her journey to becoming a successful Silicon Valley entrepreneur and investor. She drops the reader into vividly recounted, career-defining moments to help them navigate and overcome gender bias in their own lives.
CAROLINE SIMARD, senior director of research at the Clayman Institute for Gender Research at Stanford University
To Kevork Yeil, the man who believed in me more than anyone else ever has or will. Thank you, Dad, for giving me the gift of self-confidence and for teaching me to stand on my own two legs, no matter how wobbly.
I will forever cherish our eighteen years together.
When Magdalena Yeil first asked me to write the foreword for Power UP, my reaction was, Are you sure? Wouldnt another woman who has broken the glass ceiling be the more appropriate choice for a book written for women on how to succeed and lead in todays business world?
No, Magdalena told me in her indomitable way. It should be you. After all, gender is not a just a womans issue. Which is, of course, true. How could I say no? Magdalenas story traces back to the earliest days of Salesforce and her role in helping us launch the company, survive the dot-com bust, and enter the public market with our IPO.
Magdalena and I first met in 1994. She quickly became a friend, adviser, and then the first investor in Salesforce. She immediately understood our vision to revolutionize the software industry with a new technology model, delivering business software via the cloud; a new business model, buying software on a subscription basis; and a new integrated philanthropic model, donating 1 percent of Salesforces product, 1 percent of Salesforces equity, and 1 percent of employees time to help nonprofits achieve their missions.
And with her clear-eyed focus and direct style, she let me know when she felt it was time to go bigger, to bring in other investors, and even for me to finally cut the cord with Oracle, where I had worked for thirteen years. Ive told these stories in my own book Behind the Cloud, and here you get Magdalenas side of the story. I can tell you that at pivotal times in my own career I followed Magdalenas advice and appreciated her fearless, practical approach to all that came our way. We started out as ten people crammed into a small San Francisco apartment in 1999, and now Salesforce is a Fortune 500 company with more than twenty-five thousand people driving customer success for 150,000-plus companies around the world.
Although her professional stories and successes are many, its her personal story here that inspires me. As a hardworking immigrant who came to America from Turkey in the late 1970s, Magdalena has a uniquely American success story. Through perseverance, determination, and an unwavering belief in her own talent, Magdalena forged a path, first in the technology industry and then venture capital at a time when not many women did.
A more diverse and inclusive workplace is critical to building the most innovative products and successful companies. The tech industry in particular has been under fire for its lack of diversity, particularly when it comes to women and underrepresented minorities in leadership and technology roles. The World Economic Forum estimates that it will take up to 170 years for the worlds women to earn wages equitable to mens.
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