Rick S. Zimmerman - Introduction to Global Health Promotion

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Library of Congress Cataloging-in-Publication Data

Names: Zimmerman, Rick S., editor. | DiClemente, Ralph J., editor. | Andrus, Jon Kim, editor. | Hosein, Everold N., editor. | Society for Public Health Education, sponsoring body.

Title: Introduction to global health promotion / [edited by] Rick S. Zimmerman, Ralph J. DiClemente, Jon K. Andrus, Everold N. Hosein and Society for Public Health Education.

Description: San Francisco, CA : Jossey-Bass, 2016. | Includes index.

Identifiers: LCCN 2015051179 (print) | LCCN 2016003678 (ebook) | ISBN 9781118897799 (pbk.) | ISBN 9781118897881 (pdf) | ISBN 9781118897836 (epub)

Subjects: LCSH: Health promotion. | Health education. | World health.

Classification: LCC RA427.8 .I5862 2016 (print) | LCC RA427.8 (ebook) | DDC 362.1 dc23

LC record available at http://lccn.loc.gov/2015051179

Cover design by Wiley

Cover image: Hands Image: Zurijeta/Shutterstock;

Village Image: pamuk/Shutterstock;

Child Image: Lucian Coman/Shutterstock

FIRST EDITION

The editors dedicate this book to the millions of people around the world who work tirelessly to prevent needless suffering caused by diseases that especially afflict the impoverished.

When my coeditors and I decided to respond to SOPHE's (Society for Public Health Education) request for prospectuses for a book on global health promotion, we were excited to have the opportunity to create the kind of book that we really hadn't seen: one that is focused on the relatively new domain of health promotion and disease prevention globally. With so much of the history of epidemiology presenting largely communicable diseases and mortality related to childbirth and the first few years of life, it has been only in the past 60 or so years that health promotion and disease prevention have become central to public health: first in what used to be called developed nations (and what we now refer to as high-income countries); and, second, in the past 15 or so years, during which life expectancies have increased sufficiently in low- and middle-income countries that the focus of public health in these countries has begun to include health promotion and disease prevention. So it was with great enthusiasm that we submitted a prospectus, and with which we reacted when our prospectus was chosen by SOPHE to become this book.

We put the book together wanting to share the best evidence with our readers about the approaches that have been successful in promoting health and reducing morbidity and mortality in a variety of areas. We also decided that health promotion strategies and approaches should be viewed through the lenses of theories and models of behavior change, human rights, and the exploding use of technology. As a result of these decisions, we organized the book as follows:

• introductory chapters,
• foundational chapters,
• strategies and best practices in global health promotion in topical areas,
• concluding chapters.

Three introductory chapters set the stage for the rest of the book. In The State of Global Health, Richard Skolnik, the author of a major global health text, presents data about trends in causes of morbidity and mortality around the world. In Global Health Promotion: The State of the Science, David McQueen, an internationally renowned global health promotion (GHP) scholar, talks about a fairly new and increasingly evidence-based approach to global health promotion strategies. Then, in Global Health Promotion and the Social Determinants of Health, Kumanan Rasanathan and Alyssa Sharkey, both of whom work with UNICEF on children's health in under-resourced parts of the world, present the critical role of social and social structural variables as determinants of global health and health promotion. These introductory chapters present important ideas that are referred to throughout the book: (a) prevalence and incidence of various causes of morbidity (illness and risk factors for illness and various conditions) and mortality (death) patterns over time and across regions of the world, which should drive approaches to health promotion around the world; (b) the current status of the development and use of science- and evidence-based approaches to health promotion around the world; and (c) key underlying causes of health and illness related to social structure, processes, and resourcesknown as social determinants.

The next section of the book (Chapters 4 through 7) includes foundational chapters on theory and models, human rights, and the use of technology as they relate to global health promotion. Indeed, these three lenses are used to present examples of best practices in disease and mortality reduction and prevention in the major portion of the book. Rick Zimmerman, one of the co-editors of the book and an expert in HIV prevention and behavior change theory development, and his colleagues Zhiwen Xiao, Purnima Mehrotra, and Charles Roy present Models of Health Behavior Change: International Applications, in which key health behavior change models are described and international applications of these models are discussed, as .