Bo Begole - Ubiquitous Computing for Business: Find New Markets, Create Better Businesses and Reach Customers Around The World 24-7-365

Distilling research over a score of years, Bo nicely describes Ubiquitous Computings tremendous business potential.

Gordon Bell , author of Total Recall: How the E-Memory Revolution Will Change Everything ; former Vice President of R&D at Digital Equipment Corporation

In a field where there remains a surprising paucity of authoritative reference works in print, Bo Begoles detailed and comprehensive overview stands out. Alongside Kuniavskys Smart Things , his book should form the core of any serious working library on Ubiquitous Computing and will challenge preconceptions of this technologys place in business for years to come.

Adam Greenfield , Managing Director of Urbanscale; author of Everyware: The Dawning Age of Ubiquitous Computing

Finally, a comprehensive and wonderfully clear articulation of Ubiquitous Computingone that goes to the heart of Mark Weisers original vision and explains just how powerful this vision was and still is. Indeed, this vision goes to the root of why we still feel so frustrated by todays technology, but also why the Ubiquitous Computing perspective will bring less stress and more productivity to us all.

John Seely Brown , Former Chief Scientist of Xerox Corp. and Director of Xerox PARC; co-author of A New Culture of Learning: Cultivating the Imagination for a World of Constant Change

Ubiquitous Computing for Business provides a blueprint for anybody in management who seeks better intelligence on the market, more actionable information without the overload, and instantaneous data for fast decisions. For innovating in an ever more uncertain world, Bo Begole shows us that computing power everywhere has emerged as the essential foundation.

Michael Useem , Professor of Management and Director of the Leadership Center, Wharton School, University of Pennsylvania; author of The Go Point: When Its Time to Decide

Few people on the planet know more about Ubiquitous Computing and context awareness than Bo Begole. Applying these two technologies to improve the way businesses interact with their customer is sure to be transformative.

Justin Rattner , Intel Chief Technology Officer and Director of Intel Labs

Ubiquitous Computing was coined at PARC decades ago, and the vision has continued to evolve here since. So its wonderfully appropriate that Bo Begole, the current manager of this technology area for PARC and its clients, has authored a book that helps strategistsfrom CTOs to inventorsunderstand and exploit its disruptive business possibilities. This book will not only help readers map the various technologies to corresponding trends, but more importantly, help them sort hype from real value. The most valuable part, after all, isnt just ideas about what the future will hold, but actionable plans for turning these opportunities into products and services that people use.

Teresa Lunt , Director of Computer Science Laboratory, Palo Alto Research Center

Coming from the birthplace of Ubiquitous Computing at PARC, Dr. Begoles excellent introduction to this growing technology is approachable, interesting, well-informed, and humorous. His insightful treatment of the connection between Ubiquitous Computing and business is one of the few I have seen anywhere, and it goes deeply into whats coming and how businesses will be affected.

John Krumm , Microsoft Research; Editor of Ubiquitous Computing Fundamentals

Ubiquitous Computing for Business takes the potential value in Ubicomp technology and makes its value real. Its straightforward approach distills the experience of two decades of research and innovation to help executives and managers understand the business impact of pervasive computing technology in a way that no other business and technology book has tried. Every chapter is full of great ideas and practical advice from the thought leaders in the field.

Mike Kuniavsky , author of Smart Things: Ubiquitous Computing User Experience Design

On par with the business impact of laser printing, the Ethernet, and personal computing, this new paradigm of Ubiquitous Computing is revolutionizing the ways businesses exchange information and interact with customers. This book provides a practical view into the business opportunities enabled by embracing Ubiquitous Computings capabilities.

Sophie Vandebroek , Xerox Chief Technology Officer and President of the Xerox Innovation Group

Find New Markets, Create Better Businesses, and Reach Customers Around The World 24-7-365

Bo Begole

Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Executive Editor Jeanne Glasser
Editorial Assistant: Pamela Bolan
Operations Manager: Gina Kanouse
Senior Marketing Manager: Julie Phifer
Publicity Manager: Laura Czaja
Assistant Marketing Manager: Megan Colvin
Cover Designer: Alan Clements
Managing Editor: Kristy Hart
Senior Project Editor: Lori Lyons
Copy Editor: Krista Hansing
Proofreader: Williams Woods Publishing Services, LLC
Senior Indexer: Cheryl Lenser
Senior Compositor: Gloria Schurick
Manufacturing Buyer: Dan Uhrig

2011 by Bo Begole
Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .

Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing March 2011

ISBN-10: 0-13-706443-8
ISBN-13: 978-0-13-706443-4

Pearson Education LTD.
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Library of Congress Cataloging-in-Publication Data:

Begole, James, 1963
Ubiquitous computing for business : find new markets, create better businesses, and reach
customers around the world 24-7-365 / Bo Begole.
p. cm.
Includes index.
ISBN-13: 978-0-13-706443-4 (hardback : alk. paper)
ISBN-10: 0-13-706443-8
1. Marketing. 2. Globalization. I. Title.
HF5415.B4238 2011
658.8dc22
2010041445

To Florence

Most of the concepts here come from conversations and experiences Ive had with many, many colleagues over the years. I rarely work alone, and I am always bugging other people about what they think about this or that.

I would like to thank a number of my collaborators with and from whom I first learned the concepts in this book: all current and past employees of the Palo Alto Research Center, particularly the Ubiquitous Computing researchers in the Computer Science Laboratory; colleagues at the former Sun Microsystems Laboratories in the Network Communities research group; and my dissertation advisor, Cliff Shaffer, who opened this marvelous field to me.

I would also like to thank my parents: my mom for teaching me adequate English in spite of my attempts to thwart her; and my dad for giving me a need to create.