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Ron Tite - Everyone’s An Artist

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Ron Tite Everyone’s An Artist

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Can a Canali-clad million-dollar banker learn anything from a paint-stained artist? Definitely. Especially now.

Clearly, succeeding in business is an art form. We ve informally labelled activities and pursuits as the art of management, the art of marketing or even the art of doing more with less, but we ve rarely made the direct connection between the two worlds.

With a rapidly changing digital economy, new and emerging technologies, increased clutter and a drastically altered media landscape, successful companies are those that are original, creative and innovative. Defining business as art is now a credible school of thought, and the lessons are far more practical than philosophical. Everyone s an Artist shows how and why the most successful executives and entrepreneurs think like artists.

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This book is dedicated to all the free spirits who choose to express - photo 1

This book is dedicated to all the free spirits who
choose to express themselves.

CONTENTS

Guide

W hen Dr. John Semple, chief surgeon at Torontos Womens College Hospital, faces a patient with a baffling health problem or tackles a complicated medical situation, he often finds himself grateful for one aspect of his training. That training, however, didnt happen during his courses at medical school or during his many long shifts of residency. No, its not anything that hours of watching Greys Anatomy might lead you to suspect. What Dr. Semple is especially happy to have in his medical tool belt are his years of painting, sculpting and drawing.

Long before Dr. Semple headed to medical school, he attended the Ontario College of Art (known today as OCAD University). After three years there, he completed an undergraduate degree in medical illustration at the University of Toronto. Its those years as an artist that he finds of so much value in his present work as a doctor, researcher and medical administrator.

Staring at a blank canvas (which is what all artists do either literally or metaphorically when they set out to create their work) trained Dr. Semples mind in a way no amount of textbook study or operating room drama could. Its the way you think as an artist thats so important, Dr. Semple told the Globe and Mail in a June 2012 profile. Thinking as an artist means connecting the dots that arent next to each other.... From a research point of view, that can mean looking at things in ways people havent looked at before. He credits this mental flexibility with helping him make breakthroughs in his research on the effects of hypoxia on high-altitude mountain climbers and with allowing him to develop a mobile health project that lets patients use a smartphone app to reduce hospital visits after surgery. As he told us when we talked with him about his work, People tend to be so siloed; we tend to focus on only one thing. But I think its the overlap areas, the areas between those silos that is so interesting. Creativity lives in those areas.

Everyones An Artist - image 2

RECENTLY THERE HAS BEEN a spate of articles, books and reports about artists or people with degrees in the liberal arts who are doing other things for a living. Or put another way, articles about highly successful people in the worlds of business, technology and health who have training in the arts and the humanities. Forbes magazine published a much reposted article entitled That Useless Arts Degree Has Become Techs Hottest Ticket, which discussed the fact that the tech world is hiring just as many people with arts backgrounds as those with tech training. Time ran an article about ten CEOs of wildly successful companies, like Starbucks, Hewlett-Packard and Avon, who have liberal arts degrees. The Globe and Mail recently wrote a profile of a National Ballet of Canada dancer turned physiatrist, and the article about Dr. Semple, the visual arts major who became a surgeon. And much has been made of the fact that visionary tech designer and developer Steve Jobs took a creative writing course and studied calligraphy in his pre-Apple days (which he talked about extensively in his now famous Stanford University convocation address).

So, whats going on here? Is everyone just tickled by the idea that our high school guidance counsellors screwed up, that despite their well-meaning advice, we can build a successful career without an undergraduate degree in business or engineering?

Yes, there are a good number of us who are happy that our guidance counsellors were wrongabout university courses, about career choices, about our chances of ending up in jail. But its more than that. Consider the way most of us live our lives. We are told to get off our Fisher-Price booster seats and head to kindergarten. So we do. And we obediently continue on that pint-sized treadmill, through grade school and summer camps, high school and sports teams. As we move toward adulthood, we begin to think about employmentand how to get there. We take courses and degrees. We start at some entry-level position. We embrace the work culture of wherever we end up. And while we follow the rules of the workplace, we also follow the expectations of societyfinding a partner, buying a house, having kids, signing up for a seldom-used gym membership. Although that time-honoured routine is practical and effective, it puts many of us in a rut.

Before we know it, were at some meeting being asked to create a new approach for a business venture, and inspiration is as hard to find as someone who admits to being a Nickelback fan. Or we are faced with a tricky social situation, and the only solution we can come up with is to binge-watch the Food Network and hope it goes away. Or maybe our problem is even greater. Maybe we recognize the life we want to live or an accomplishment we want to achieve, but just cant see a way to make it happen.

What all of the articles about arts success stories are pointing to is that the conventional wisdom about how to succeed, how to achieve our goals, is not looking all that wise these days. In our highly competitive, overpopulated world, we are beginning to notice that its rarely the traditionalists who are breaking away from the pack, doing innovative things, changing the world, bettering lives and being truly successful in their fields. (Consider this: one-third of Fortune 500 CEOs have arts degrees!)

Sometimes training and disciplines that seem impractical or abstract orGod forbidfun are intensely useful. Many people in business, science and technology are recognizing that employees with backgrounds in the humanities, especially in English and philosophy, have been trained to think analytically, to process information, to find meaning and connections in a world awash in data. Others note that studies in literature, history and politics provide graduates with a deep understanding of the world and, most important, of peoplean invaluable asset in a business environment crowded with techies and number-crunchers. (Those working in sales are probably ahead of the curve: many have long recognized that salespeople with technical knowledge and arts backgrounds are best at explaining and pitching complex products and services to their non-technical customers.)

While philosophy and history majors can finally stop defending themselves at Thanksgiving dinner, its the fine arts majors, the artists, who might have the most to teach us. Artists, we argue, hold the real keys to success in our modern world. Learning to do what they do can help us all succeed, achieve and solve problems.

But first, if were going to convince you that you should act and think like an artist, we should probably all agree on what an artist is in the first place. When you hear the word artist, you probably think of someone like the young Dr. Semple: a painter. And we can see why. Painters lives and work are familiartheyre not as foreign to us as other types of artists might be. Its tougher to understand an interpretive dancer swaying wildly on a Plexiglas cube, wearing nothing but a Lycra bodysuit and Kabuki face paint than it is to admire a pretty landscape. We recognize and appreciate some artists but not all artists.

Although judging art is subjective, talking about art and artists becomes meaningless unless we have some shared criteria. Despite that sensible notion, it can be hard to pin down a useful definition of artist. A little Internet research quickly leads into murky debates about art and genius. One of the most common theories shared by artists and art critics alike is that artists are individuals who create art. (Merriam-Websters first definition is a person who creates art.) And just to clarify, a number of pundits go on to point out that true art is work produced by real artists. Its hard to argue with that line of thinking. But its about as helpful as the instructions for assembling Ikea furniture.

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