Bibliografische Information der Deutschen Nationalbibliotek:
Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet ber www.dnb.de abrufbar.
Deutsche Nationalbibliotek bibliographic information: The German National Library lists this publication in the Deutsche Nationalbibliografie; Detailed bibliographic data are available on the Internet at www.dnb.de.
2018 Janine Bray-Mueller
Manufactured and published by BoD-Books on Demand GmbH, Norderstedt, Germany
ISBN 978-3-7528-4789-5
Copyright 2018 by Janine Bray-Mueller
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author, at the address below.
Janine Bray-Mueller
Le Haut Qurant
56120 Pleugriffet, France
www.braymueller.com
Book Layout 2013 BookDesignTemplates
Illustration drawn by Rebecca Gettel
Book Cover Photo (CC0 Creative Commons) by Gerd Altmann
Editor: Teresa Crumpton, https://authorspark.org
Editing and proofreading: Praski Publishing,
www.praskipublishing.com
Manufactured and published by BoD-Books on Demand GmbH, Norderstedt, Germany
The Ultimate Guide to Teaching Niches / Janine Bray-Mueller 2nd Ed.
ISBN 978-3-7528-4789-5
LIMITATION OF LIABILITY/DISCLAIMER OF WARRANTY AND/OR LEGAL NOTICES:
The information presented in this book represents the view of the author alone as of the date of publication and should not be taken as expert instruction or commands. It is strictly for informational and educational purposes. Because of the rate with which information changes, the author reserves the right to alter and update her opinion based on new data. This guide does not give any promises about getting results or earning any money with my ideas stated in this publication.
While the author has made her best effort to verify the information provided in this publication, the author accepts no responsibility for errors, inaccuracies, or omissions. This publication is for informational purposes only, and she makes no representations or warranties concerning the accuracy or completeness of the contents of this document. Any slights of people, institutions, or organisations are unintentional. When advice concerning legal or related matters is required, the service of a fully qualified professional should be sought. You should be aware of any laws that govern business transactions or other business practices in your country. Any financial numbers or statistics referred to here or on any of my websites are estimates or projections, and should not be considered exact, actual, or a promise of potential earnings. All numbers are illustrative only. The author expressly disclaims any implied warranties of merchantability or fitness for particular purpose. No warranty may be created or extended by sales representatives, promoters, or written sales materials. The author shall not be made responsible for or liable for any loss of monies or any damages including commercial profits but not limited to personal or other incidental or consequential damages.
Because of the rate at which information changes on the Internet, individual links and website information contained in this publication may have changed. The author makes no representations about the accuracy of the web information shared.
Parts of this book have already been published on the www.ft-training.com website, in the digital EFL magazine, or in the EFTT newsletter.
THANK YOU
Writing this book has been an incredible journeybut it could never have happened without the moral support of my family:
This book is dedicated to my Hubby.
My hero and partner for life.
And to my four wonderful children.
How can I thank you all?
- Richard, my IT knight on a white steed, who never failed to help when the computer tried to get the better of me (which it did often enough).
- Elyssa with her sunny disposition, always cheerful, always ready to lend a helping hand.
- Herbert with his unshakeable sense of justice and his moral support on nights I couldnt sleep.
- Jessica with her unwavering support, her caring, and her strong sense of family and family moral commitment.
ACKNOWLEDGEMENTS
Thanks to Cara Leopold of www.leo-listening.com, teacher colleague in France for beta reading and test driving this publication.
My thanks to Sean DSouza of Psychotactics.com. His marketing insights and the many lively discussions in his membership sitethe CAVEtriggered my enthusiasm to write this book for freelance teachers.
Latin: nanos gigantum humeris insidentes
Discovering truth by building on previous discoveries
This concept has been traced back to the 12th century and is attributed to Bernard of Chartres.
Contents
The Ultimate Guide to Teaching Niches
HOW TO STAND OUT IN A CROWDED TEACHING MARKET AND FIND A STEADY STREAM OF STUDENTS
Step-by-Step Practical Advice for Freelance Teachers
Janine Bray-Mueller
NOTES BEFORE YOU READ
- To avoid the he or she issue, the plural is used wherever possible.
- To avoid long, drawn-out explanative descriptions, the word student is used to encompass a student, a company, a customer, a school, or any educational institutions, who are taught or have received courses given by the freelance teacher.
- Customer will be used in general situations and implies a student, or company, or school, not yet enrolled as students of the freelance teacher.
- A course encompasses all forms of tuition, classes, lessons, workshops, seminars, etc.
- The word problem is used to cover all types of student learning issues and learning aims.
Preface
and Introduction
You cannot induce a career revolution if you dont know why a revolution in your career is necessary;
If you dont know why a revolution is necessary in your career, why should you change?
Let me tell you about a Nobel Prize Award, Eric Kandel, and a sea slug.
The 2000 Nobel Award in Physiology or Medicine was granted to Eric Kandel for his research on changes in neurons associated with memory storage when he produced visual proof (with the California sea slug; Aplysia californica) of how people were able to learn. The sea slug is the largest single-cell creature living in the world, and although its simple nervous system doesnt allow complex social behaviour, it is still capable of a variety of associative and non-associative learning tasks. This capability gave the first breakthrough to identifying how memory worked and led to the first step to understanding the cause of Alzheimers disease.
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