Text 2020 Thomas Detour Evans
Illustrations by Thomas Detour Evans ()
Photography courtesy of Adobe Stock Images ()
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher.
Library of Congress Cataloging-in-Publication Data on file.
ISBN: 978-1682752487
Printed in the United States of America.
0 9 8 7 6 5 4 3 2 1
Fulcrum Publishing
3970 Youngfield Street
Wheat Ridge, Colorado 80033
(800) 992-2908 (303) 277-1623
https://fulcrum.bookstore.ipgbook.com/
CONTENTS
So whats the deal?
THIS BOOK IS ABOUT THE NUANCES OF NAVIGATING THE ART WORLD NOT TECHNIQUE.
READ EVERYTHING. I WROTE THIS BOOK TO BE BOTH PRACTICAL AND EASILY DIGESTIBLE.
GOOGLE EVERYTHING AND EVERYONE MENTIONED.
ANSWER ALL THE QUESTIONS THEY ARE THERE FOR A REASON.
TAKE NOTES, DOODLE, HIGHLIGHT SECTIONS, AND MARK UP AS NEEDED.
I CATER TO VISUAL ARTISTS, BUT ALL ARTISTS CAN GAIN INSIGHT FROM THIS BOOK.
DISCUSS THESE TOPICS WITH FELLOW ARTISTS.
THERE ARE NO RULES, SO HAVE FUN!
A NOTE FROM THE AUTHOR
This book was born out of my constant desire to help others. As my artistic career has grown, I have been asked more and more often about exposure, pricing, galleries, relationship building, street art, copyrights, and everything else under the sun. Eventually, I created a series of Instagram posts called Art Tip Tuesday, where I share insightful information that artists around the world want to hear. Over the years, this effort has showed me that there is a need for a physical resource that artists can carry with them in and out of the studio, a resource that they can write in and make their own.
If youre looking for information on how to paint, sculpt, create interactive art, sing, or improve any other technique, this book is not for you. There are a slew of other books that address these topics. This book is all about the who, what, when, where, and why of establishing a solid foundation for a creative career. Although it focuses on visual arts, I intend for it to be inclusive of the entire creative community. As a matter of fact, many sections are just good life lessons in general. I want any creative to be able to learn from the lessons that Ive acquired thus far.
Its short and sweet: I wrote Be the Artist to be easily digestible for anyone who wants timely and practical information. Ive dedicated the left side of each spread to text and the right side to resources for you to research and space where you can take notes and doodle. Ive not only included explanations from my experiences and point of view, but I have also included short anecdotes, interview responses, and resources that will help you internalize this information and put it into practice.
Read everything! I made each section short so that you wont feel like youre in a classroom being lectured. I encourage you to do one section a day so you can research all the phrases and terms in the Your Googles area. Rather than providing hard links that might fail over time, Ive given you specific phrases that you can Google to find up-to-date information. This will also help you get into the habit of learning how to do independent research the aspiring artist way.
Last but not least, Ive added questions to help you to stop and think about how each section applies to you. Be sure to take time to answer them all. Spend time exploring the content and media I reference in the Added Resources section as well. By the time you reach the end, this book should be unrecognizable from all the highlighting and markups youve added. Use it as a tool and a reference as you start to build your artistic practice.
B E T HE ARTIST
YOU WANT TO BE
YOU WANT TO MEET
YOU ADMIRE
YOU WANT TO DIE AS
PEOPLE RESPECT
WHO MAKES AN IMPACT
WHO CHANGES THE WORLD
WHO INSPIRES
E VERY CHILD IS AN ARTIST. T HE PROBLEM IS HOW TO REMAIN AN ARTIST ONCE HE GROWS UP.
P ABLO P ICASSO
FOLLOWING YOUR PASSION
When people see my work, one of the first things they say is that I have a natural talent, or a gift, when it comes to art. This notion is profoundly false. As kids, we all are imaginative. We all create works with crayons and paints, and use any material we can get our hands on. I just never stopped. Like Pablo Picasso said, Every child is an artist. The problem is how to remain an artist once he grows up. I passed on parties, prom, and many other activities just to create art, and I never regretted any of those decisions. Thats how much I love to create.
Your passion must be something you love to do in any situation. It should be something that you spend your free time on whenever possible because it excites and compels you.
There are many different passions, such as making people laugh, helping others in need, or inventing ideas and concepts. You might execute your passions in a thousand different ways. My passion is creating visual works that I consider new. I accomplish this through interactive art, paintings, sculptures, and video. While these are all different media, they all accomplish the same goal. I also tend to lean heavily on the techniques that I do best: painting and making interactive art.
To help understand what drives you to a particular activity, try using an interview technique called laddering. Laddering peels away the layers of your actions to get to the subconscious motivations of why you do what you do. In its simplest form, laddering repeatedly asks the question, Why is that important? until you reach your core values. This activity will help you clarify decisions you need to make as you navigate the creative world.
SAMPLE LADDERING INTERVIEW SNIPPET
Q: Why is painting murals important to you?
A: Painting murals allows the community to have access to art.
Q: Why is that important to you?
A: Art can uplift a community and make its members more creative.
Q: Why is that important to you?
A: A creative community attracts positive attitudes.
And so on
HOMEWORK
List some activities you are truly passionate about. Do they make you happy and excited to engage in? Do they keep you up at night because you cant stop thinking about them?
Conduct a laddering interview on the activities you just listed. Continue asking yourself why? to uncover why those activities are important to you.
Write down several individuals who you admire. Conduct a laddering interview on each one to figure out why these people resonate with you.
Name some of the life goals and core values that you live by and why they are important to you. (Career, health, family, etc.)
FINDING MY CALLING
It wasnt until I was twenty-nine and halfway across the world that I decided that art had to come first in my life. Before, it was always the side dish rather than the main dish. During my academic career, I pursued a business marketing degree while also working in events promotion and at several nonprofit organizations. All the while, I painted during the nights, putting together group shows and some small solo shows at sneaker shops.
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