Alexander Loyd PhD. ND - Beyond Willpower: The Secret Principle to Achieving Success in Life, Love, and Happiness

Beyond Willpower teaches you certain spiritual and mental techniques, including hand positions, guided meditations, and affirmations, to support achieving abundance in your life. The program is not financial advice or financial education, nor does Dr. Alexander Loyd provide recommendations for specific financial decisions.

Copyright 2015 by Alex Loyd, Ph.D., N.D.

All rights reserved.
Published in the United States by Harmony Books, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company, New York.
www.crownpublishing.com

Harmony Books is a registered trademark, and the Circle colophon is a trademark of Random House LLC.

Grateful acknowledgment is made to The Dallas Morning News for permission to reprint an excerpt from A Cell Forgets by Sue Goetinck Ambrose (The Dallas Morning News, Oct. 20, 2004). Reprinted by permission of The Dallas Morning News.

Library of Congress Cataloging-in-Publication Data is available upon request.

ISBN 978-1-101-90281-3
eBook ISBN 978-1-101-90282-0

Jacket design by Jess Morphew
Jacket photographs: (background) Malija/Shutterstock; (heart) B. Melo/Shutterstock

v3.1

To Hope!
Most of the beautiful things in my life have bloomed through you, including the information in this book. What began with so much pain and heartache has now transformed my life into hope fulfilled, and beyond. If anyone benefits from these pages, it would never have happened without you. Thank you for putting up with me. I know thats a full-time job.
I LOVE YOU!

A special thank you to Kathleen Hagertyyou helped me get this from my head and heart to the page and made it a BLAST! To Amanda Rookeryou took a very rough manuscript and created sense out of it; I couldnt have done this without you. To Harry, Hope, and Georgethanks for putting up with all the note-taking and writing at weird times, and loving me through it all. To my agent, Bonnie Solowall I can say is that you saved this book, and I will be forever grateful. You are the best! To Diana Baroni and the Random House teamthank you for all your wonderful work, and for giving me a vibrant, warm, and caring home. And to God, for giving me something to write aboutI am yours!

This book is about living life beyond.

Beyond willpower.

Beyond the ordinary.

Beyond your fears.

Beyond your circumstances.

Beyond your hopes and dreams.

Growing up, I always believed it was possible to live a life beyond. But only when I lost everything that mattered most to me did I find a way to actually do it.

Although the principles youll learn in Beyond Willpower are ancient, the cutting-edge science that confirms these principles is brand newas is the mechanical, step-by-step process youll learn that will enable you not only to choose the life beyond, but to live it from now on.

Its taken me twenty-five years to discover and hone this process, but I believe thats exactly what Im offering you.

I call it the Greatest Principle in the World That Almost Nobody Knows.

Before we go any further, Id like to ask you a question: What is your biggest problem or unrealized potential? What are you searching for? What is the number one thing in your life that needs to be pulled out of the pit, kicked off the couch, or have a magic wand waved over it? I would ask you not to read any further until you have at least one thing in mind from your life that needs fixingeven if youve tried everything to fix it and nothing has ever worked. One thing that needs to be rescued from failure or mediocrity to roaring success.

I believe the Greatest Principle is that magic wand you need. I know this claim sounds presumptuous, but Im only saying it because I have watched it happen virtually 100 percent of the time with my private clients over the last twenty-five years. I believe you can apply the process outlined in this book to any aspect of your life and see it transform from a caterpillar to a butterfly.

Let me guess whats going through your mind right now: youre thinking, Ive heard that before. In fact, youve heard it a hundred times, and for some of you, youve heard it so many times that you cant even believe that what Im telling you is possible. Yeah right, another magic bullet that cons me out of twenty-five bucks and leaves me right back where I started. If thats what went through your head, I get it. Ive been there myself. But I need to let you in on a secret about the success/self-help industry: it has a 97 percent failure rate.

Most of us have read or have figured out on our own that the vast majority of success and self-help programs fail. If they worked, we wouldnt keep looking for a new one every year, would we? And this so-called would dry up, because if there were one program that really worked for everyone, wed all be living happy, healthy, and fulfilled lives. For example, one of the top-selling nonfiction categories of books is weight loss. Now, who do you think buys the weight-loss books this year? Answer: The same people who bought them last yearbecause last years books didnt work! But the secret isnt that most success and self-help programs failits that the success industry experts already know this. And the failure rate is far worse than we thought.

According to industry insiders, the failure rate in the success industry (which includes books, lectures, workshops, programs, and more) is approximately 97 percent. Yes, you read that right97 percent. My colleague and friend Ken Johnston ran the largest personal development seminar company in North America and has openly lectured for years about what most industry insiders will only whisper behind locked doors: that the average success rate is about 3 percent. From that successful 3 percent, they get enough testimonials for their marketing to portray a success machine that works for anyone and everyone. But according to their own experience, that isnt so.

Whats even more interesting is that the vast majority of these programs follow the same basic blueprint:

. Focus on what you want.

. Figure out a plan to get there.

. Put the plan into action.

Thats it. Pick your program, book, doctor, or mentor, and chances are he or she will teach some version of that template. In fact, you can trace it back to the seminal self-help book Think and Grow Rich by Napoleon Hill, published in 1937, and its been popularized by other books and programs for at least the past sixty-five years. Focus on the result you want, make a plan, and use your willpower to put that plan into action.

The formula makes sense, right? Of course it makes sense. Its what weve heard all our lives. Problem is, it wont work. According to the latest research out of Harvard and Stanford, which well cover in detail in , this paradigm is not only ineffective, but for 97 percent of us it is a veritable blueprint for failure.