Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect
Dan Lok
2015 Dan Lok
Table of Contents
Honor Code
Theres no honor among thieves, but there IS honor in business.
If youre not promoting a legitimate product or service if youre trying to pull the wool over the eyes of consumers if youre thinking of using this book to run a scam on the Internet STOP NOW .
The psychological tactics described in this manual are so powerful so mind- bending so effective and irresistible that they can give anyone an unfair advantage in dealing with people who arent familiar with the forbidden techniques of influence.
I cant come to your home or place of business and check up on you.
All I can ask is that you honor a simple code of ethics: to use the Forbidden Psychological Tactics with care, applying what you learn in an ethical way to unsuspecting consumers.
The Internet has turned the world into a very small place and what goes around comes around and it comes around fast and usually takes a big bite out of your ass.
So do unto others, you know what I mean?
This book is based on considerable research and personal experience. The publisher, writers and distributors do not offer legal, financial, or medical advice. Always get the services of a qualified professional about those matters.
Readers must accept full responsibility for their actions and use of the material in this ebook.
Results that you may get will vary from the examples in this ebook as they depend on your knowledge, background, and other factors beyond the knowledge and control of the publisher, writers, and distributors.
What Other Readers Say
"I'm in the information marketing business and I m still writing my front and backend sales letters. Forbidden Tactics gave me lots of ideas that I did not thought of before. It is always good to get as many views as possible when making decisions about money. This was new to me and worth every pound. If you need to get more opinions on what does work you have to ge your hands on this ebook."
-- Derek Archibald
County Antrim, United Kingdom
"I loved the title of the book and the free 13 pages which got me hooked so I had to buy the book to finish it off! It has really helped me to understand the psychology of the buyer more than the buyer knows himself! I know this information will be priceless when I write my copy and define my sales process. It gave me a whole host of new ideas to use in my copywriting and in my sales techniques.
What can I say? Dan seems like a really genuine guy and the tips I get by email as motivating and thought provoking, the book is crammed from cover to cover with tips and even one of these could send your sales through the roof, so imagine what managing to squeeze 10 or 20 of these tactics in would do!"
-- Steve Carter
Warwickshire, United Kingdom
"Although I already knew some of the ideas, it's chockfull of many practical and powerful strategies which can easily make a huge improvement in you closing rate. I recently used the exclusivity principle to get a $25,000.00 contract for my services where the person was ASKING ME for the opportunity to use my services which came as a surprise to me. It inspires me to know that there are proven easy to apply strategies that I can use to sell my services and have all the sales I want. It makes me feel well prepared to be able to successfully deal with potential customers and close the sale. If you want a user-friendly tool chest of effective easy to use strategies you can implement immediately, then Forbidden Psychological Tactics is the book for you.
-- John McCoy
Florida, USA
"I am just starting out but it frightens me to think I could have been making the journey without the knowledge contained in the book. I believe I now have a vitally important frame of reference as I write sales letters. As I seek to apply the various techniques I feel I know what I m doing and why I m doing it. Forbidden Psychological Tactics is written in a blunt no nonsense style but a very friendly style. You feel. This guy knows what he s talking about. The advice contained is so easy to grasp and apply. Dan discusses each specific technique and then gives examples which really helps to reinforce the technique. I have absolutely no hesitation in unreservedly recommending this book to anyone contemplating writing sales letters. Make sure there s a copy on your desk. You will be the poorer without it ... in every way."
-- John FitzMaurice-Quirke
"The thing is that when I first read the title Forbidden Psychological Tactics I was sold on getting the book because this has been a fantasy of mine all my life. I've always wanted to learn to do this. To have a psychological advantage is something that I have always tried to achieve. When I read your website I couldn't wait for your book. I must confess that I haven't read half the book but here are a few of the ones that I was most interested in. The first one I think is hard to beat Popular Appeal... The example of the company paying people to stand in line to give the illusion of acceptance let me know that I had a very powerful book right at the start. From the time that I read that I have been thinking of ways that I can actually utilize that concept. I'm trying to keep in mind what you said about the need to be ethical it's a balancing act. I highly recommend your book. I haven't read it all but I can't wait for every chance that I get to read it."
-- Seth Julius Creft
High Point, NC
"Forbidden Psychological Tactics has or continues to give me a wider and fresher perspective on the world of internet marketing and copywriting in particular. I am becoming more and more interested in copywriting as an art and science and am looking to start incorporating those tactics and ideas into my own projects. It is still early days so I cannot really judge the impact Forbidden Psychological Tactics will have on my bottom line but the material does feel genuine and realistic so I would definitely recommend it."
-- William Alldred
"This book has given me the my own business! I don't have to be afraid of rejection, or afraid of other people, just use these tactics - they work!"
-- Michele Hayes
"I am only on tactic 18 and still absorbing the detail and implications of the previous 17 each one is so important to understand. It very quickly made me realize how I was being manipulated into buying products I wanted but couldnt really justify at the time!!! I keep the book at hand to constantly dip into and work through. To implement the tactics and I believe it is acceptable to do that with a good product that is genuinely in the interest of the customer needs consideration and understanding of the tactic and the target group. It is a must have book not just for the marketer but a life saver for the shopaholic comfort shopper and anyone struggling financially. If you buy it for a friend or member of your family afflicted with any of the above it would be the best gift you could ever get them."
-- Stephan Polshaw
"I even haven't read the whole book, I started to work with the tactics immediately. And may I say, they work wonders! My conversion ratio has been up to almost 8%!!!"
-- Dave Origano