Hay - Social media survival guide - strategies, tactics & tools for succeeding in

Deltina Hays book is your ally. Her plain talk, plentiful visuals, and step-by-step instructions walk you through the essentials of using the most popular social media tools. Whatever your objective, Hays hands-on guide shows you how to find the right people and deliver the message in the quickest way possible.
From the Introduction by Paul Gillin, Author of The New Influencers and Secrets of Social Media Marketing

Social media offers incredible potential for growing a business or reputation online. But using social media can be an incredible time suck if you dont know what youre doing. Deltinas book will help you make the best use of social media. Read it. Put it into practice.
John Kremer, Author of 1001 Ways to Market Your Book

Deltina Hays Social Media Survival Guide can help anyonefrom the newbie Twitterer to the seasoned code monkeymaneuver the Social Web like a Jedi master. Read this book and join the revolution!
J.D. Lasica, Founder, Socialmedia.biz

A very practical and hands-on book for both the techie as well as the not-so-techie. If you are looking for a results-oriented read on what you need to be doing to optimize your web presence for Web 2.0, you have found your book. Needless to say a highly recommended read!
Neil Schaffer, Author of Understanding, Leveraging & Maximizing LinkedIn

This book will not only help you survive, it will help you thrive in the Web 2.0 world. If you are new to social media, this survival guide will undoubtedly save you time and anguish. And if you are an advanced Web 2.0 user, it will help you flesh out a solid strategy to harness your own social media power.
Sue Rostvold, Founder of Verysupercool Web 2.0 consulting and coaching

Easy-to-read, but not a beginners guide expertly-presented, comprehensive, extensive a significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.
The Librarians Review of Books

I chose to use this book in my classroom because it is one of the most comprehensive social media books on the market and it is easy for everyone to understand. Deltina Hay breaks down each tool and explains why it is important. She guides readers through each step; from the set up process to the tools functionality as it relates to most users.
Dr. Corinne Weisgerber, Professor of Social Media and Public Relations at St. Edwards University, Austin, Texas

Deltina Hay absolutely nails it I highly recommend The Social Media Survival Guide as a resource for anyone advertising social media strategies as a part of their professional offerings or, for that matter, anyone considering hiring a social media strategist. This is a very important and much appreciated book.
Mike Chapman, Social Media Club Co-founder and Texas Social Media Award winner

For my Mother,

without whose continued support all would be lost

Though released under another name and with a different publisher, this text is the second edition of A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay, ISBN 978-0-9817443-8-4.

Changes to the second edition are substantial, and it is highly recommended that this book be used in place of the previous edition.

Demonstrations of social media tools have been updated to reflect their present versions and features, and many tools have been added. The chapter numbers, names, and general topics, however, remain the same.

Includes an additional section reporting the findings of a recommended social media tools survey

Additional strategies added

Examples now based on WordPress 3.0, the latest major version

Advanced feature examples added

Expanded Facebook section

MySpace section removed

Substantially expanded Twitter section

Discussion of the future of social networking

A major section on Document Sharing Sites added, including demonstrations and strategies

Many new examples and tools added

Major section on using social widgets to personalize Websites

Many tools from the first edition have moved to other chapters

Additional tools added such as geo-tagging and collaborative tools