Mike Fishbein - Your First Bestseller: How to Self-Publish a Successful Book on Amazon
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Your First Bestseller
: About the Author and Additional Resources
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Chapter 11: How to
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To date, Ive self-published over 15 books, launching several into Amazons bestseller list and learning a lot along the way. Ive made rookie errors and failed dismally, at times doubting myself and my new chosen career path. But no matter how spectacularly I have fallen, Ive always brushed myself off, got back up and put my lessons into practice.
A lot of the books Ive written have been failures. In the beginning Id quickly scrap a book together about something I thought was interesting, hire a cheap designer to fling some words and colors together, and publish it on Amazon hoping people would find it, as if by magic.
Did they find it? No.
Did I sell books? Needless to say no.
But Im not the only one who has made these mistakes. Most books fail.
Fortunately, through trial and error, Ive now learned the best practices for self-publishing a successful book on Amazon. From writing a book that people want buy, to building an e-mail list to garner lifelong customers, to hiring the best editors, designers and formatters for the job, as well as knowing where and how to promote my book once published.
Simply following the steps I outline in this book has helped me to launch multiple books into Amazons bestseller list. Now, I make thousands of dollars in passive income each month doing what I love: writing.
If youre waiting for that perfect moment to self-publish a book, its never going to arrive. There is no best time to start anything. Your mind will be filled with doubts and excuses until theres no more time to count. My advice? Start now. Just take the leap. This is what I did, and believe me, it is paying off big time.
Youve got your hands on this book, so thats a good first step! Youve already come further along your path than most would-be authors. Youve made the decision to self-publish your own book and now you want to know the best way of doing it, as well as how to turn it into a bestseller. After reading this, the process of self-publishing a successful book on Amazon will seem a whole lot less daunting, even easy!
Looking back over my experiences, self-publishing a successful book on Amazon is not actually that complicated. You just have to nail a few fundamental steps. This book covers those fundamentals.
I am a self-published author and inbound marketer. Ive written multiple books on personal development and marketing. Ive worked with startups and fortune 500 companies on content marketing and product management. Ive had my writing featured on top sites like Entrepreneur , Huffington Post and The Next Web . Previously I worked at a tech startup in New York doing marketing and product management.
Feel free to check out my blog at mfishbein.com and my books at mfishbein.com/amazon .
In this book, I share with you all of the basics of self-publishing a successful book on Amazon. However, if you really want to succeed as a self-published author and make it onto the bestseller list, there is so much more you can learn in order to succeed.
I really want you to succeed. So, Im going to give you my Ultimate Amazon Self-Publishing Checklist for free. In this comprehensive checklist Ill walk you through each and every step you need to take to self-publish a successful book. From coming up with a book idea right through to the best marketing practices post launch, its all in there for you.
I know how daunting the task of self-publishing your own book can be, especially if you are new to the business. Not only do you need to come up with an awesome idea and unique selling point, but then theres the overwhelming process of writing, publishing and marketing to tackle too. After over a dozen book launches, Ive learned a few things about how to self-publish a book.
To make the process as smooth and successful as possible for you, Ive created this comprehensive 29 step checklist to self-publishing on Amazon that you can print out and reference every step of the way .
>> Get the checklist for free here. <<
You dont need to be a world-class writer to self-publish your own book. I was a horrible writer when I first started. Im still not the best writer. Im probably about average at best. But, my writing has gotten better and can only continue improving by incorporating a few simple practices into my routine.
The best way to learn how to write is to read and write yourself. Find someone you can model. For me, I like to model my writing styles off of James Altucher and Neil Patel. James writes extremely personal stories and publishes blog posts almost everyday. Hes also not afraid of being controversial. Neil posts highly detailed educational posts.
I highly suggest finding some writers to base your style off of. Read their stuff, get used to their voice and style, then, start writing. Its okay if youre not good right now. Like I mentioned before, learn by doing. You will get better.
After that, it just comes down to writing more...
Its not always easy to make time to write.
For me, this is how I get it done.
I wake up at 6am. I do some light stretching and breathing. I write down 10 ideas . Then I write.
Making self-publishing books a priority means I had to trim a lot of the fat from my life. I had to get rid of what I can live without, in order to pursue what I want.
I go to sleep at 10pm. Why so early? I do this so I can I wake up at 6AM and be writing before 7AM.
Theres nothing else for me to be doing at this time. Nothing on my calendar. No meetings or parties.
How do you find time to write? How do you find time to do anything in your life?
You prioritize it.
You sit down. You fire down some coffee. You put your headphones on. Listen to The Disco Biscuits (or the music of your choice). And you do the work.
Do you have trouble finding the time to go to work?
Stop watching TV. Stop drinking. Tell your friends to get out.
If youre not willing to cut out even a few extras from your life, you wont be able make writing and self-publishing your book the priority it needs to be.
So do the work!
Writing is a core competency of any successful self-publisher. I sell my writing as ebooks. I then write blog posts to market the ebooks.
I formed the habit of writing by forcing myself to hit publish everyday when I first got started. Even now when I go through slumps, even if Im not proud of the writing, I hit publish. Dont know what to write in the conclusion? I hit publish anyway.
Writing simply requires opening your laptop and moving your fingers. Ive done it a million times before for everything from sending emails to searching on Google.
The physical acts of so many healthy, productive habits are so, so easy, but we build them up into these monumental hurdles in our head. Writing is one of those.
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