Nicholas Papagiannis - Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

1. Chapter 1
2. Chapter 5
3. Chapter 6
4. Chapter 7
5. Chapter 8
6. Chapter 9
7. Chapter 10
8. Chapter 11

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 10
11. Chapter 11

Nicholas Papagiannis

Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

Copyright 2020 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-119-62885-9
ISBN: 978-1-119-62889-7 (ebk)
ISBN: 978-1-119-62887-3 (ebk)

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I dedicate this book to my friends and family, especially my late father and my mother.

Nick Papagiannis is a Chicago-based SEO and content consultant, currently working at Cramer-Krasselt. He has been in the industry for 20 years and has focused on search engine marketing for most of those years. After graduating from the University of Illinois at Champaign-Urbana, Nick worked at several consultancies and marketing agencies, including Accenture, Razorfish, and iCrossing before joining Cramer-Krasselt. He has done SEO and website work on several notable brands, including Coca-Cola, GM, Cetaphil, Sears, Lands' End, State Farm, and ADT.

He has spoken at several notable conferences, including South by Southwest, and has written for many trade publications, including PR Daily and Direct Marketing News.

In his free time, Nick enjoys running and working out, traveling to his home country of Greece, spending time with his friends and family, and watching his beloved Chicago sports teams.

Sandy Writtenhouse is a writer and editor with a background and education in the field of technology. After obtaining her bachelor of science degree in information technology, she worked for many years managing people and projects.

Sandy has had a love for writing since she was a young girl scribbling down stories in a notebook. When writing manuals and business requirements for IT projects was no longer enough to fulfill her passion, she decided to leave the daily grind to pursue her dream of working for herself as a full-time freelancer.

Now, you can find Sandy's articles on many technology- and Apple -related websites. She concentrates on technologies that make life easier and work more productive. This includes writing tutorials and how-to articles that help others.

Along with her own writings, Sandy has gained proficiency in SEO and works as an SEO editor to assist her clients in setting and meeting their SEO initiatives and goals. In addition, she manages and participates in additional web projects for her clients.

When Sandy is not pounding away at her keyboard, you can find her enjoying time with her husband, family, and dogs in the sunny state of Florida. After spending most of her life growing up and living in the Midwest, she now makes the most of the warmer climate in the South.

Sandy's personal motto is: live, laugh, write. These words motivate her each day to live every moment, laugh uncontrollably, and write because she loves it.

Though I loved writing growing up, I never thought I would be in a position to write a book. I never thought of myself as a writer, but life and career choices had their way of putting me in this place. I'd like to thank my family for helping me over the years. On top of being raised in a great family and around friends who preached education and staying away from career complacency, with the help of my good friends from my childhood, I ventured into a college major and career that was still forming and in high demand: digital marketing.

I kept in touch with close friends, including Jonathan Tauber, whom I've known since sixth grade, and saw him succeeding and moving ahead in this industry. He was the first person I knew in the digital marketing industry and one of the most influential people in my career life, who directed me toward a high-demand career path that was still emerging. Jonathan, you are not only a lifelong friend, you are a brother, and I'm happy our paths crossed that day during little league tryouts. Thank you so much for all your guidance and input through the years.