Aidan Goggins - The Sirtfood Diet

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Aidan Goggins , BPharm, MSc Nutr Med, became a pharmacist and nutritionist, driven by his own quest to cure his rare autoimmune disease. He is one of Europes leading health experts. Unparalleled in his approach to nutrition, Aidan is highly sought after, with clients ranging from leading medical doctors to celebrity TV personalities. He specializes in sports nutrition, and his dietary expertise underpins the success of many of the worlds best athletes. He is a prominent media health pundit and an award-winning and bestselling author.

Glen Matten , MSc Nutr Med, DipION, is the coauthor of the award-winning books The Health Delusion and The Sirtfood Diet . With a degree in nutritional medicine, he has made frequent forays into the mediaspanning TV, radio, and numerous national magazines and newspapers. With an approach deeply rooted in nutritional science, Glen has run successful clinics across the UK for more than a decade. He collaborates closely with medical doctors, attracts clients from all over the world, and works with a number of professional athletes and celebrities.

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A non-faddy diet that offers incredible health benefits and weight loss. Aidan and Glen show how everyone can reap the benefits of the Sirtfood Diet through eating delicious food. Im a huge fan!

Lorraine Pascale, TV chef and food writer

A revelation to my diet. With the help of Aidan and Glen, introducing Sirtfoods has allowed me to attain a body composition and well-being previously unimaginable.

David Haye, champion heavyweight boxer

People keep asking me my secret to looking great. The answer is Aidan and Glens Sirtfood Diet. Since following it, I feel unstoppable.

Jodie Kidd, model and TV personality

Working with Aidan and Glen has revolutionized my nutritional approach beyond anything I have experienced in the past. Their knowledge and Sirtfood Diet is unrivaled, and was key for getting me into top shape and feeling and performing at my best for the 2015 Rugby World Cup.

James Haskell, international England rugby star

Im healthier, more alert, and in top physical condition. Sirtfoods are key to me reaching new peaks in performance to face the upcoming challenges in making British Americas Cup history.

Sir Ben Ainslie, four-time Olympic gold medalist

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Copyright 2016 by Aidan Goggins and Glen Matten

Originally published in Great Britain in 2016 by Yellow Kite, an imprint of Hodder & Stoughton

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This publication contains the opinions and ideas of its authors. It is sold with the understanding that the authors and publisher are not engaged in rendering health services in the book. The reader should consult his or her own medical and health providers as appropriate before adopting any of the suggestions in this book or drawing inferences from it. The authors and publisher specifically disclaim all responsibility for any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.

First North Star Way hardcover edition March 2017

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Interior design by Renato Stanisic

Jacket photographs Bjoern Wylezich/Shutterstock (Kale); Andristkacenko/123RF (Chocolate); Evgeny Karandaev/123RF (Wine)

Library of Congress Cataloging-in-Publication Data is available.

ISBN 978-1-5011-6377-7

ISBN 978-1-5011-6378-4 (ebook)

We would like to thank public health expert Dr. Padhraig Ryan of the University of Dublin for his invaluable input to the design of the study and analysis and reporting of outcomes.

N utrition plays a key fundamental role in the success or failure of our daily battles with the bulge, from how we fuel our bodies and the food choices we make to the portion sizes we serve. It all seems like stereo instructions or rocket science, but what if I told you there was an easier way to lose weight and be healthy?

Ive always been the anti-diet trainer. I detest the word diet , as it carries negative connotations for so many people. Most of my clients despise the word too. It makes them feel like theyve been given a life sentence to eat only boring and uninspiring meals that will have them falling off the wagon within a week! So why jump at the opportunity to write the foreword for The Sirtfood Diet ? Why have I introduced it to my clients to follow? My answer is quite simple: It is different from every other diet that has come before it. It is a whole new way of eating that brings fantastic benefits for everyone.

Ive worked in the health and fitness industry for over twenty years and have seen fad diets come and go. In order to give my clients a proper insight into these Hollywood-driven diets, I tried them all. I wanted to get a better understanding of how they worked. I wanted to know things like: What were their effects on the body? What kind of results were achievable? Did the promises they made only have short-term success with long-term failure? In my opinion, diets that promote weight loss at the cost of your well-being or force you to deprive yourself of the foods you enjoy eating should be avoided at all costs. Those types of meal plans will only set you up for failure. My clients have no time for them. Some are high-profile individuals who are constantly under the scrutiny of the media spotlight. How they look is given more importance and attention than if they are happy and healthy. From grueling careers and performance schedules to busy daily life, nutrition should not have a negative impact on any facet of life. It should only complement and enhance it.

Ive worked closely with Aidan and Glen for a number of years now. The breadth of their knowledge is simply unrivaled, and I have seen up close the numerous lives theyve changed. How with equal authority and effect they can devise the nutrition for an elite athlete to become a world champion and reverse someones disease where conventional medicine had not worked. They have an irresistible passion for spreading the message of scientifically backed, accurate nutrition, about how our modern-day health woes can be corrected with the food we eat. If we could just get the right messages out from under all the nutrition noise, we could possibly reverse and stop the obesity and ill health that plague us.