Gioglio Jessica - Power of visual storytelling: how to use visuals, videos, and social media to market your brand

PRAISE FOR
The Power of Visual Storytelling

Smart marketers know that visual storytelling is the essential new skill in everything marketing and social. This book is not only a complete overview of the breakout trend but, most importantly, the key to doing it right, a total Right Hook!

GARY VAYNERCHUK,New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.

GUY KAWASAKI, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

The Power of Visual Storytelling is the new marketing bible! Filled with proven examples and practical how-tos, this book is the road map to engaging customers like never before.

NANCY BHAGAT, Vice President, Global Marketing Strategy and Campaigns, Intel

Social media trailblazers Walter and Gioglio take us on a ride into the hottest new marketing trend, visual storytelling. A must-read for the C-suite, savvy marketers, and anyone looking to succeed in the social era.

JEFFREY HAYZLETT, primetime television host of Bloomberg TV and bestselling author

If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.

SCOTT MONTY, Manager, Global Digital and Multimedia Communications, Ford Motor Company

Ekaterina and Jessica not only live visual marketing, they help define it. If youre in marketing or in any form of customer engagement, this book is for you.

BRIAN SOLIS, visual storyteller and author of Whats the Future of Business: Changing the Way Businesses Create Experiences

A visually stunning, intelligent, and practical book, The Power of Visual Storytelling is the guidebook for innovative marketing in the digital era. This book has it all!

CHIP CONLEY, founder of Joie de Vivre Hospitality and author of Peak

Learn from experts Walter and Gioglio how to harness the emotional power of pictures. Tapping years of hands-on experience, the authors marry a deep knowledge of tools and best practices with a framework to create a coherent strategy road map. Youll want to keep this book close by as you engage on the social web!

CHARLENE LI,New York Times bestselling author of Open Leadership and founder of Altimeter Group

Ekaterina Walter and Jessica Gioglio are insightful, horizon thinkers who have an incredible ability to identify emerging trends, technologies, and platforms and then translate them into practical application, which makes The Power of Storytelling an invaluable combination of strategic know-how and tactical how-to.

CHRISTINE CEA, Senior Director, Marketing Communications, Unilever

Walter and Gioglio have nailed it. With everything from why to how, this new book will quickly become a marketers new best friend! Visual storytelling has unimaginable potential for businesses, and this book offers the tips, tools, and advice for putting it to use.

ROD BROOKS, CMO, PEMCO Insurance

A visual representation is much easier to understand (and remember) than pages of text or columns of numbers. Ekaterina and Jessica show the art and science of visual storytelling and how to make these critical components part of any successful new marketing plan.

DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR

This book is timely, provocative, beautiful, more than a little frightening, and 100 percent required reading for all marketers. Online business success is largely driven by pictures, not words. This is the playbook for visual marketing in todays right now world. Highly recommended.

JAY BAER,New York Times bestselling author of Youtility

Visual storytelling is essential in todays crowded world, and this book is a vital read to understand it. I give it two giant orange thumbs up!

DAVE KERPEN,New York Times bestselling author of Likeable Social Media and Likeable Leadership

Brands are missing the point when it comes to marketing in this day and age and thats the entire point of this great book. The best brands are using text, images, audio, and video to tell their own, unique stories. The Power of Visual Storytelling is the perfect place for your brand to get started.

MITCH JOEL, President, Twist Image, and author of CTRL ALT Delete and Six Pixels of Separation

The Power of Visual Storytelling is invaluable for all marketers as brands become their own content creators, and even, dare I say, publishers. I recommend it to any media, brand, and marketing strategist. Its certainly required reading for my marketing team.

CHRISTINE OSEKOSKI, Publisher, Fast Company

This book is picture perfect for brand-builders looking to exploit the full and increasingly important power of visual storytelling.

PETE BLACKSHAW, Global Head of Design & Social Media, Nestl, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000

Copyright 2014 by Ekaterina Walter and Jessica Gioglio. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-182400-2

MHID: 0-07-182400-6

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-182393-7, MHID: 0-07-182393-X.

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