Joe Federer - The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Praise for

THE HIDDEN PSYCHOLOGY OF SOCIAL NETWORKS
and Joe Federer

Take a trip to the lands of social media with this expert insider, to be informed, to be entertained, and to unlock the performance of your campaigns.

TONISE PAUL, Chairwoman, Energy BBDO

Ive long held the belief that social media will unlock more human creativity than weve ever seen. Joes book is a deep exploration of this idea and does a phenomenal job of helping us understand the psychology of why we seek to connect, create, and shareand that we have yet to unlock the true power and potential of our social networks.

TOBY DANIELS, CEO, Social Media Week

Not only did Joe Federer write what will become a seminal work on social media, he packed The Hidden Psychology of Social Networks with valuable insights that will help marketing and communications professionals bridge their organizations strategic plans with real-world behaviors. Joes unaffected style makes you swear youre simply having a conversation with this talented social media rock star.

RON CULP, Professional Director, Graduate PR and Advertising Program, DePaul University, and former Partner and Managing Director, Ketchum

Social media marketing is a continually evolving space. The speed of change challenges professionals to keep pace and bring the most up-to-date thinking to their work. The Hidden Psychology of Social Networks provides a timeless approach because its based on people, not networks. Focusing on how people think and behave in those spaces will help brands bring value to consumers and create visibility for themselves on any network.

JOSH EHART, former Chief Data Officer, Energy BBDO

Without Federers keen insights and thoughtful analysis, you are destined to become an irrelevant, almost clownlike figure in your profession, honking your rubber nose and clanging your marketing cowbell to an increasingly disinterested audience. Buy this book or die a joke.

JASON KREHER, Creative Director, Wieden+Kennedy

Copyright 2020 by Joe Federer. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-046023-0
MHID: 1-26-046023-1

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-046022-3, MHID: 1-26-046022-3.

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To my parents, Joe and Cathy, who filled my first memories with finger paint coloring experiments, backyard nature expeditions, and big questions. Youve instilled in me a reverence for curiosity and the pursuit of interesting ideas that I will carry for the rest of my life. Thank you for setting me down this path.