Bassett - The new allergy solution: supercharge resistance, slash medication, stop suffering

This is going to be the worst allergy season in decades, perhaps ever!

I cant tell you how often Ive heard that story pitch in my three-plus decades as a medical correspondent for network television stations in New York and Philadelphia. Actually, Ive heard that pretty much every single year. And the reasons for this purported allergy apocalypse are as varied as the weather: Its been a very dry winter/spring, its been a very wet winter/spring, its been unusually warm or cold or sunny or humidyou get the picture.

Its not that the public relations folks or allergists pitching those stories are dishonest or arent well-meaning. Its that the rationale for the awful symptoms that allergy sufferers were experiencing was a moving target, crafted to fit the particular weather pattern that year. Its enough to make one a little cynical.

But what was always missing from those myopic explanations was something to help me convey to the general public why they were sneezing, rubbing their eyes, and going through a box of Kleenex a dayand, more important, what they could do to feel better. In other words, allergy sufferersand that is the right wordneed to understand their condition more fully and clearly, its causes and possible remedies, so that they can participate in their treatment. An educated patient is a far more willing patient, and ultimately a happier patient.

Thats where The New Allergy Solution comes in. Here, for the first time, is a clear and concise description of allergiesthe many types and causes, why you have them and your kids or spouse dont, what makes them worse and especially what works, and doesnt work, to get better.

Think of The New Allergy Solution as a kind of comprehensive owners manual for your eyes, nose, throat, and sinusesor at least for how pollen, food, medications, cosmetics, and other allergens affect them.

Over the years Ive referred many people, including my own children, to Dr. Bassett. He looks at each one of them as a human being with a puzzle to be solved, because every persons allergies and solutions are going to be different. And solve them he does. Almost invariably, I also end up explaining some aspect of their allergy or treatment to them, not because Dr. Bassett didnt or wouldnt, but because they forgot to ask or didnt want to bother him. Now The New Allergy Solution does all that and more: It really answers all the questions anyone with allergies could ask, and a few they didnt think to ask.

Wow, what a relief! Not only will this book help countless allergy sufferers; it will save me tons of hours explaining allergies to friends, family and colleagues. So, on my behalf as well as that of all the sneezers and coughers out there, thank you, Dr. Bassett. You have done us all a great favor!

Max Gomez, Ph.D.