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Mike Watson - Can the Left Learn to Meme?

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Taking in an array of cultural references from the contemporary art world, to cat memes, Stranger Things, the Kardashian-Jenners, Mad Men, Run the Jewels, and video gaming, Can the Left Learn to Meme? argues that there is positivity in millennial-era cultural production. Utilising Adornos unswerving yet understated hope in spite of the odds, Mike Watson embraces the abstraction of the new media landscape as millennials refuse to surrender to cynicism, by out-weirding even the world at large. They pose a radical alternative to the right wing approach of Steve Bannon and the conservative psychology of Jordan Peterson. Here, the cultural elitism of the art world is contrasted with the anything-goes approach of millennial culture. The left avant-garde dream of an art-for-all is with us, though you wont find it in museums. It is time the left learned to meme, challenging conventions along the way.

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CULTURE SOCIETY POLITICS Contemporary culture has eliminated the concept - photo 1
CULTURE, SOCIETY & POLITICS

Contemporary culture has eliminated the concept and public figure of the intellectual. A cretinous anti-intellectualism presides, cheer-led by hacks in the pay of multinational corporations who reassure their bored readers that there is no need to rouse themselves from their stupor. Zer0 Books knows that another kind of discourse intellectual without being academic, popular without being populist is not only possible: it is already flourishing. Zer0 is convinced that in the unthinking, blandly consensual culture in which we live, critical and engaged theoretical reflection is more important than ever before.

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