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Sanjeev Aggarwal - From Pony To Unicorn

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Sanjeev Aggarwal From Pony To Unicorn

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Contents
SANJEEV AGGARWAL TN HARI FROM PONY TO UNICORN Scaling a Sta - photo 1
SANJEEV AGGARWAL TN HARI FROM PONY TO UNICORN Scaling a Start-Up Substainably - photo 2
From Pony To Unicorn - image 3
SANJEEV AGGARWAL
T.N. HARI
FROM PONY TO UNICORN
Scaling a Start-Up Substainably
Foreword by Nandan Nilekani
From Pony To Unicorn - image 4
PENGUIN BOOKS
From Pony To Unicorn - image 5
PENGUIN BOOKS
Advance praise for the Book

Blitzscaling a start-up to a [sustainable] unicorn is a feat that very few have managed for good reasonits like riding the proverbial tiger. From Pony to Unicorn is an engaging book filled with real-life stories that will be valuable to every entrepreneur who hopes to successfully do this.Ravi Venkatesan, member of the board of trustees, Rockefeller Foundation, and founder, Global Alliance for Mass Entrepreneurship

From Pony to Unicorn is a collection of insights on different aspects of scaling based on real-life experiences. Sanjeev and Hari have been through this journey multiple times and they have shared stories based on their own experiences as well as those of other entrepreneurs. This is a must-read for anyone trying to build and scale a business sustainably.Deep Kalra, founder and CEO, MakeMyTrip

From Pony to Unicorn is a fascinating read about a playbook for sustainable growth for any start-up. Hari and Sanjeev draw striking parallels between religion, science, humans and start-ups to chronicle the journey of scale. An insightful and important read for anyone thinking of resetting their business, or life!Ashni Biyani, managing director, Future Consumer

The book illustrates the different components of scale, and the levers available to founders, with real examples and stories. Sanjeev and Hari have seen, from close quarters, several start-ups scale to become large companies. I would recommend the book as a must-read for entrepreneurs and investors.Sanjeev Bikhchandani, founder and executive vice chairman, Naukri

The book brings out powerful insights on the principles behind scaling. Sanjeev and Hari have been through this journey several times. The Indian start-up and business ecosystem needed a book like this that brings out insights through real-life experiences, anecdotes and events that shaped the scale journeys of start-ups. I would recommend this as a must-read for anyone involved in scaling a start-up.K. Ganesh, serial entrepreneur and chairman, GrowthStory

There is a lot of wisdom in this book that comes from being practitioners. A great book not just for founders and entrepreneurs but also for leaders in general.T.V. Narendran, global CEO and managing director, Tata Steel

Hari and Sanjeev have crunched multiple decades of experience, learning and insights into a book than can act as a ready reckoner for all entrepreneurs. I wish I had access to this book during my scaling days! The book is a must-read for all the founders and leadership teams of start-ups who are on their scaling journey.Raghunandan G., co-founder, TaxiForSure

From Pony to Unicorn is a book about the x to 10x journey. Hari and Sanjeev have been through this journey several times. The book lucidly brings out the principles behind scaling. The book is easy to read, and full of real-life anecdotes and insights. I would recommend this as a must-read for every entrepreneur, leader and investor involved in scaling a start-up.Vishal Gupta, managing director, Bessemer Venture Partners

The book targets the heart of why India is poor; we have too many enterprises that are dwarfs, not babies. It wonderfully unpacks the difference between a recipe and list of ingredients for enterprises that scale. Every entrepreneur needs a hearing aid, and this book is important reading for anybody who wants to create India calibration scale.Manish Sabharwal, chairman, TeamLease Services

I have had the good fortune of seeing Daksh as well as BigBasket scale and experience their scale mindset. This book is a treasure trove of lessons and case studies of that mindset by two successful business leaders. From Pony to Unicorn is a masterclass in entrepreneurship.Deep Mukherjee, senior vice president, corporate, Star TV Network

From Pony to Unicorn is a delightful book on the 110 journey of a start-up, and Hari and Sanjeev bring a deep understanding of scaling start-ups, having gone through this journey themselves several times over. The insights are powerful and the book is a great guide for any entrepreneur or leader who is involved in scaling their start-up. Recommend this strongly!Shradha Sharma, founder and CEO, YourStory

From Pony to Unicorn is a book about the journey of a start-up after the productmarket fit has been established. The book lucidly brings out the principles behind scaling. Sanjeev and Hari have been through this journey several times and it reflects in the real-life anecdotes and insights. I would recommend this as a must-read for every entrepreneur, leader and investor involved in scaling a start-up.Dharmil Seth, co-founder and CEO, Pharmeasy

The book illustrates the different elements of scaling at start-ups and draws parallels from other walks of life too. Sanjeev and Hari have identified the different levers available to founders and illustrated these with real examples and stories. It is a good read for all entrepreneurs, investors and leaders at start-ups.Hari Menon, co-founder and CEO, BigBasket

Dedication by Sanjeev Aggarwal:

Id like to dedicate this book to my wife Shikha who gave up her dreams to let me pursue mine

Dedication by T.N. Hari:

For V.S. Sudhakara karmayogi and an entrepreneur

Foreword

I have known Sanjeev and Hari for some years now, and I can say with some confidence that they know a thing or two about building scale companies.

From Pony to Unicorn is a book that describes different components of scale and the levers that founders have for growing their start-ups sustainably. Becoming a unicorn is not the goal, as the title might seem to suggest. The goal is to build and grow your start-up based on sound business principles. Your start-up may or may not grow into a unicorn, and quite frankly, that is not even a meaningful goal to have.

The Indian start-up ecosystem has evolved rapidly and become mature in the last two decades. However, funding and valuations have received far more focus and headlines than is healthy. While the positive side of this is that it provides the incentive for entrepreneurs to pursue more audacious ideas, the downside is that it communicates a message to budding entrepreneurs and the community at large that the quality of your business is only determined by the funding you receive or the valuations you command. This belief, and the behaviours it drives, has resulted in some start-ups rapidly getting to the unicorn status but equally rapidly falling off the cliff to be sold off at a fraction of their peak value.

The good news is that there are several start-ups that are seriously pursuing the path of building and growing their businesses sustainably. Founders and leaders at such start-ups will find this book full of real examples and practical tips. The authors have extensively drawn from their own experiences as well as from the experiences of other entrepreneurs who have built successful businesses.

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