Brendan Kane - Hook Point: How to Stand Out in a 3-Second World

Praise forHOOK POINT

If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab peoples attention.

Sally Newell Cohen, senior vice president of global communications at ICANN; former COO of Toastmasters International

Wondering how you can stand out from the crowd in three seconds or less? Brendan Kane shows you how in his compelling, must-read book, Hook Point. Brendan brings power with his approach and shows us how we do this with real-world, relatable examples. Be the hero that masters capturing peoples attention and creates new opportunities for your enterprise by reading this book!

Neil Sahota, United Nations A.I. adviser; bestselling author of Own the A.I. Revolution

An insightful read. I genuinely appreciate being a part of this book.

John Kilcullen, creator and publisher of the iconic For Dummies bestselling book series and brand

In this new micro-attention world, its becoming harder and harder to stand out. Hook Point shares tried-and-true ways that get people to pay attention and is a must-read for anyone posting anything on social media today.

Cyrus Gorjipour, cofounder and CEO of Goalcast

Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in.

Jonathan Skogmo, founder and CEO of Jukin Media

The average American sees 4,000 ads a day, and who knows how many posts on social media. If you want to cut through the clutter and build a massive business or personal brand, Brendan Kane and Hook Point are your secret weapons.

Craig Clemens, cofounder of Golden Hippo

Today we are bombarded with so many messages, its truly difficult to stand out. Luckily, Hook Point gives you the tools to capture attention, maintain it, and grow a compelling brand.

Dorie Clark, author of Stand Out and executive education faculty of the Duke University Fuqua School of Business

We are all looking for the biggest Hook to capture the market place. Hook Point shows us how to get attention and build upon it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.

Joivan Wade, founder of the Wall of Comedy, actor in The First Purge, and the star of DCs Doom Patrol

Brendan is relentless in his pursuit of finding new ways to help marketers do their job better.

Latham Arneson, former VP of digital marketing at Paramount Pictures

If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.

Melissa Ambrosini, bestselling author, speaker, podcaster, and entrepreneur

Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition. His latest book, Hook Point, has tools and strategies you can use right away.

Ajit Nawalkha, cofounder, Evercoach and Mindvalley

Hook Points are the essence of my success; without it Im just another guy trying to get your attention, and we all know about how well that works these days!

Michael Breus, PhD, best-selling author, internationally renowned as The Sleep Doctor

A must-read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business.

Keith Ferrazzi, New York Times bestselling author of Never Eat Alone

ALSO BY BRENDAN KANE

One Million Followers:
How I Built a Massive Social Following in 30 Days

Copyright 2020 by Brendan Kane

brendanjkane.com

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher, except for the use of brief quotations in a book review.

ISBN-13: 978-1-949001-00-6 print edition
ISBN-13: 978-1-949001-01-3 ebook edition
ISBN-13: 978-1-949001-19-8 audiobook edition

Waterside Productions

2055 Oxford Avenue

Cardiff-by-the-Sea, CA 92007

www.waterside.com

To those with talent, intellect, and a pure heart whose voices are being suppressed or ignored. May this book be your guide to amplifying your voice, finding your power, and making a positive impact on the world.

CONTENTS

FOREWORD

Greek American engineer, physician, and entrepreneur Peter Diamandis (best known for being founder and chairman of the XPRIZE Foundation) once famously said that if youre holding a smartphone in your hand today, you have more access to information than the president of the United States did in the late 1990s. The smartphone gives every single individual on Earth the ability to make an impact through knowledge acquired by research or through the sharing of messages that influence people, politics, and business. In other words, the sum of human knowledge is now in the palm of your hands.

Access to this vast amount of information is a gift, but it also creates a problemmost people feel inundated, overwhelmed, and stressed out because of the sheer magnitude of content flowing to them on a daily basis. In 1970, 500 ads were seen by the average American per day;to get your message out to the world, you often have as little as three seconds to do so.

Think about it. The worlds first contact with your brand or business is often on social media, where there are 147,000 photos uploaded, 54,000 shared links, and 317,000 status updates on Facebook every minute;theres an incredible amount of distraction that prevents you from being seen. Whether you like it or not, if you want people to notice your brand or businessonline or offits essential to master the art of grabbing attention quickly.

Luckily, Brendan Kane is a true expert in helping people stand out. Brendans claim to fame happened when he decided to figure out how he could get one million fans in 30 days flat. After that achievement, he wrote a book about the process called One Million Followers. The book led to speaking opportunities, which is how I met Brendan, when I put him onstage at Mindvalleys A-Fest to share his knowledge about digital and social media. I was so impressed by what he had to share that I asked him to become an adviser for my company, Mindvalley.

In a matter of months, Brendan transformed the way my team and I communicate on the internet. He gave us the incredible ability to boost our companys revenueas once you have a loyal following, you can get important messages out there, which ultimately helps you monetize that following. As a health advocate, one of the most important messages Brendan has helped us communicate to date was about the harmful effects and outlandish marketing claims of Coca-Cola. He guided us in launching a campaign with a video on the dangers of high-fructose corn syrup that amassed ten million views within a week (and its still growing).

In short, not only did Brendans ideas help our company thrive, but they also allowed us to disseminate important information, impact the consciousness of our audience, and become more effective activists. This is why its so important to know how to stand outyou can have all the followers in the world, but to truly make a difference you need to know how to communicate with them.