Sarah Santacroce - Selling Like Were Human: A roadmap to selling from the heart in a new business world!

Sarah Santacroce has done it again! Shes injected sanity and heart into the often heartless business realm of salesjust as she did with her previous book, Marketing Like Were Human.

Selling Like Were Human puts forth the idea that transparency, authenticity, and respect for others actually work better than the old-school, high-pressure, persuasive, manipulative selling methodologies. In todays rapidly accelerating world, people are becoming much more sensitive to lies and BS. We want truth and personal sovereigntyto have the space to make our own informed decisions, without feeling steered in one direction.

Selling Like Were Human will help you find the true rapport and transparent communication that makes selling truly pleasurable for both you and your clients.

- Penney Peirce, Author of Transparency, Leap of Perception, and Frequency

There are a million and one ways to sell online and a million of them are slimy at best. But then theres that ONE remaining style that goes against the others and proves that you dont have to put on a snake suit to sell in an online environment. Follow Sarahs methods and adopt her style to not just make sales, but to also build GENUINE relationships (dare I say, partnerships?) that will permanently change the way you approach selling and business in general.

If theres a pioneer in sales, look no further, youve found her in Sarah Santacroce.

- Jay Magpantay, Founder of Authorjump

If youre an ethical and caring entrepreneur, this is the last book youll ever need about sales. Sarah Santacroce shows you how to create a sales process that brings in plenty of the right clients for you without wasting time on cringe-worthy sales calls. She offers tons of examples and practical tools to help you sell your services while feeling totally aligned with your values.

- Annie Schuessler, Host of Rebel Therapist Podcast

Selling Like Were Human is a book designed for business owners who want to blend three important values: confidence in what they offer and the fairness of getting paid for it, consideration for their potential clients, and a rippling contribution to the greater good. This is not a typical book about how to create more sales. Its more about cultivating your personal beliefs and sales approach in a way that helps you serve all three objectives, naturally leading to a sustainable business and lifestyle of service that aligns with your humanity.

- Beth Beutler, Owner HOPE Unlimited, Author

Fear of selling, no more! Sarahs book gives you permission and shows the way to the doing, knowing, and being of humane selling. So that you dont have to feel so pushy and sleazy when growing your business, but rather come from a place of service, authenticity, and abundance. This is essential reading for any heart-centered entrepreneur.

- Adam Kawalec, Life and Business Coach

I used to sell sales training to Fortune 500 sales organizations and it always felt a bit off to me. The Q4 urgency, the incentives to buy now, the FOMO techniques. It all felt so disingenuous and draining.

Now that I am an entrepreneur, Ive realized that not only do these techniques feel icky, they dont work particularly well either! In her book, Sarah has given me a framework for selling that aligns with what Ive been feeling all alongselling with integrity, patience, a long-term vision, and openness.

Sarah puts into words what so many of us heart-centered entrepreneurs have felt deep in our bonesfsomethings got to change! I love how Sarah speaks to our desire to align to our values, slow down the sale to really get to know a potential client, and to collaborate with them throughout the process.

I love that this book showcases Sarahs personality, highlights her clients sales stories, shifts the selling paradigm, AND provides practical tools to take immediate action. Sarah writes about creating triple wins, and this book delivers on all frontsfor the readers, their clients, and humanity at large.

- Kayleigh OKeefe, Founder and CEO of Soul Excellence Ventures

As a consultant in the commercial field, I am firmly convinced that strong exchanges are achieved through discussions that are characterized by kindness and empathetic listening. Successful business transactions are no exception to this rule, as they are essentially concluded thanks to the emotion and total commitment of the parties involved throughout the sales process.

After having accompanied dozens of entrepreneurs in this quest to create a bond with customers, the philosophy that Sarah talks about in her book is therefore similar to the one that is at the basis of our method and which is now being rolled out as a successful program with large companies in the retail sector, towards consultative selling from the heart. Thank you, Sarah, for writing the roadmap regarding this new way of selling!

- Stphanie Borloz-Gremaud, SBG Consulting, Switzerland

Dont let the title or the authors gentle and kind demeanor fool you! Selling Like Were Human is packed with important and powerful information for those of us who feel overwhelmed and fed up with pushy marketing and sales tactics that use fear and anxiety as ways to manipulate consumers into buying.

I loved Sarahs first book, and this follow-up did not disappoint. Who knew that my struggles werent so much with marketing, but more with the ickiness of slick selling?

I appreciate Sarahs willingness to be vulnerable in sharing her own story as well as those of other Human business owners. It makes her books more relatable and less prone to comparisonitis for me. This book is a great mix of insights and practical tips which helped me shift my perspective on selling to one that I can work with more effectively.

- Lynn Dutrow, Advisor, Mentor, Coach

As a creative who loves nothing more than dreaming up a big idea and bringing it to life for others to benefit from, the one problem Ive had in this process is: selling. In Selling Like Were Human, Sarah gently encourages the grumpy, selling-hating schoolkid in me who doesnt want to get out of bed and sell anything at all and coaxes me into a comfortable, confident position from which I can indeed sell. And sell in a humane way that I can actually feel good about. Thats no easy task! I love Sarahs honesty, vulnerability, her practical tips, and above all, her irresistible enthusiasm in a vision for a more humane future.

- Cat Neligan, Astrologer, Author

Sarah Santacroce has taken many sales courses; deeply uncomfortable with all of them, she has come up with her own. She has arrived at this after much reflection.

If you have read Marketing Like Were Human, this is its natural successor. As she says early on in her book, Our tolerance level for BS has sunk to an all-time low. And so many of the sales techniques one learns are excruciatingly creepy, scarcity-based, manipulative BS.

In these pages, Santacroce offers an alternative. Reading it, I thought that how she leads you through her book (logically, and step-by-step, with time for guided reflection) is a model for how you might lead your ideal client through the humane sales path.

Enjoy, reflect, but most importantly, see if you too can implement it.

You could be changing the world around you, and the corporation in which you work.

- Sreela Banerjee, Consultant

How marvelous to read a book about selling which feels like a conversation with a wise and trusted friend. Sarahs thoughtful and holistic approach addresses the key point that most books on sales forget: that how we feel about selling has a direct impact on how effective we are at it. From the beginning, she establishes a solid foundation with exercises and resources on mindset, confidence, and self-worth, before moving on to describe a sales process that is gentle, slowed-down, and filled with respect for the person in front of you. I will be recommending this book to anyone who cares about creating an impactful sales experience that feels delightfulfor both buyer and seller.