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Jacob W. Olmstead - The Frontier Centennial: Fort Worth and the New West

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Jacob W. Olmstead The Frontier Centennial: Fort Worth and the New West
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In 1936, the Texas centennial was celebrated across the state. In The Frontier Centennial, Jacob Olmstead argues that Fort Worths celebration of the centennial represented a unique opportunity to reshape the citys identity and align itself with a progressive future. Olmstead draws out the Frontier Centennial from its inception as a commemorative fair to theme park enshrining the mythic West to show the various ways centennial planners, boosters, and civic leaders sought to use the celebration as a means to bolster the citys identity and image as a modern city of the American West.
Olmsteads retelling of the Frontier Centennial looks at two distinctive processes. The first addresses the interplay of memory, identity, and image in the evolution of the celebrations commemorative messages. Fort Worths image as a progressive western metropolis also impacted other areas, less central, to Frontier Centennial planning. Debates over how outsiders would interpret features of the celebration, carried on by club women and others, reveal the interest the citizenry held in upholding or contesting the citys modern image. Overlapping with the issues of memory and identity, the second process addresses how the larger narratives of the mythic West influenced the content of the celebration. Though drawn from actual events and people, the myth reduces the past to its ideological essence. Mythmakers, like historians, draw upon facts to explain and give meaning to a particular worldview.

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Also in the series Agaves Yuccas and Their Kin Seven Genera of the - photo 1
Also in the series:
Agaves, Yuccas, and Their Kin: Seven Genera of the Southwest
Jon L. Hawker
Between Two Rivers : Photographs and Poems Between the Brazos and the Rio Grande
Jerod Foster and John Poch
Cacti of Texas: A Field Guide
A. Michael Powell, James F. Weedin, and Shirley A. Powell
Cacti of the Trans-Pecos and Adjacent Areas
A. Michael Powell and James F. Weedin
Cowboy Park: Steer-Roping Contests on the Border
John O . Baxter
Dance All Night: Those Other Southwestern Swing Bands, Past and Present
Jean A. Boyd
Dancin in Anson: A History of the Texas Cowboys Christmas Ball
Paul H . Carlson
Deep Time and the Texas High Plains: History and Geology
Paul H. Carlson
Dont Count the Tortillas: The Art of Texas Mexican Cooking
Adn Medrano
Equal Opportunity Hero: T. J. Pattersons Service to West Texas
Phil Price
Finding the Great Western Trail
Sylvia Gann Mahoney
Grasses of South Texas: A Guide to Identification and Value
James H. Everitt, D. Lynn Drawe, Christopher R. Little, and Robert I. Lonard
A Haven in the Sun: Five Stories of Bird Life and Its Future on the Texas Coast
B. C. Robison
In the Shadow of the Carmens: Afield with a Naturalist in the Northern Mexican Mountains
Bonnie Reynolds McKinney
Javelinas: Collared Peccaries of the Southwest
Jane Manaster
A Kineos Journey: On Learning, Family, and Public Service
Lauro F. Cavazos, with Gene B. Preuss
Kit Carson and the First Battle of Adobe Walls: A Tale of Two Journeys
Alvin R. Lynn
Land of Enchantment Wildflowers: A Guide to the Plants of New Mexico
LaShara J. Nieland and Willa F. Finley
Little Big Bend: Common, Uncommon, and Rare Plants of Big Bend National Park
Roy Morey
Lone Star Wildflowers: A Guide to Texas Flowering Plants
LaShara J. Nieland and Willa F. Finley
My Wild Life: A Memoir of Adventures within Americas National Parks
Roland H. Wauer
Myth, Memory, and Massacre: The Pease River Capture of Cynthia Ann Parker
Paul H. Carlson and Tom Crum
Opus in Brick and Stone: The Architectural and Planning Heritage of Texas Tech University
Brian H. Griggs
Pecans: The Story in a Nutshell
Jane Manaster
Plants of Central Texas Wetlands
Scott B. Fleenor and Stephen Welton Taber
Seat of Empire: The Embattled Birth of Austin, Texas
Jeffrey Stuart Kerr
Texas Natural History in the 21st Century
David J. Schmidly, Robert D. Bradley, and Lisa C. Bradley
Truly Texas Mexican: A Native Culinary Heritage in Recipes
Adn Medrano
The Wineslinger Chronicles: Texas on the Vine
Russell D. Kane
Fort Worth the New West Jacob W Olmstead Texas Tech University Press - photo 2
Fort Worth &
the New West
Jacob W. Olmstead
Texas Tech University Press
Copyright 2021 by Texas Tech University Press
All rights reserved. No portion of this book may be reproduced in any form or by any means, including electronic storage and retrieval systems, except by explicit prior written permission of the publisher. Brief passages excerpted for review and critical purposes are excepted.
This book is typeset in EB Garamond. The paper used in this book meets the minimum requirements of ANSI /NISO Z39.48-1992 (R1997).
Designed by Hannah Gaskamp
Cover design by Hannah Gaskamp
Library of Congress Control Number: 2020950821
ISBN 978-1-68283-083-3 (cloth)
ISBN 978-1-68283-084-0 (ebook)
Printed in the United States of America
20 21 22 23 24 25 26 27 28 / 9 8 7 6 5 4 3 2 1
Texas Tech University Press
Box 41037
Lubbock, Texas 79409-1037 USA
800.832.4042
ttup@ttu.edu
www.ttupress.org
For my three Texas girls
& my three new Utah girls
Contents
Illustrations
Armour & Company Building
Stockyards Coliseum
Aerial View Over Fort Worth Stockyards
Amon G. Carter, 1936
William Monnig, 1936
Pioneer Garb, 1936
Van Zandt Cottage
Womens Goodwill Bus Tour
Entrance to Centennial
Faye Cotton, 1936
Wild & Whoo-Pee ! Pamphlet
Sign Outside Entrance to Texas State Centennial
Fort Worth Frontier Centennial in the Capital of the Cattle Kings Pamphlet
Sally Rand and Frontier Centennial Leadership, 1936
Billy Rose, 1936
Coliseum and Auditorium Architectural Drawings
Groundbreaking of the Frontier Centennial Grounds
Frontier Centennial Grounds Sketch
Casa Maana Theater
Jumbo Theatre Circus Scene
Last Frontier Arena
Pioneer Palace
Sunset Trail Well
Block House
Barber Shop
Aerial View of Centennial Grounds
Acknowledgments
W hen I came to Fort Worth as a graduate student, I thought I had a good understanding of what it meant to be western. I spent my youth in the forests and on the beaches of Oregon and in the deserts and mountains of Utahboth west places thousands of miles further west than Texas. But Fort Worth was like a different world. I was taken aback by the stunning Moderne architecture downtown but equally thrilled with the stockyards, the longhorns, the steakhouses, and the cowboy culture on display all around me. It was a fascinating landscape. I cant quite remember what I thought Fort Worth would be like when I decided to attend Texas Christian University (TCU). But when I arrived, I was ill-equipped to understand what I experienced. This book is my effort to explain, at least in part, why Fort Worth is the way it is. My first acknowledgment is to thank the City of Fort Worth for the wonderful years my family and I spent in North Texas. In a short time, it became home.
The manuscript for this book was an outgrowth of research I completed while attending TCU. I am grateful for the opportunity to pause and share my overwhelming feelings of gratitude for those who guided and, in some cases, nudged me down the road to publication. Few, I believe, have had mentors as devoted to their students as I had while at TCU. The chairman of my dissertation committee and friend Dr. Todd M. Kerstetter went beyond the requirements of his position many times on my behalf. His door was always open. He willingly and patiently listened to my frustrations and half-baked ideas, responding with timely candor and sage advice. Above all, he continually expressed confidence in my ability to succeed. Following the completion of my graduate work, Todd continued to encourage my efforts to publish this book. To the other members of my committee: Drs. Gregg Cantrell, Rebecca Sharpless, and Peter Szok, I appreciated your thorough reading of this book when it was in dissertation form, saving me from more than a few embarrassing mistakes. Your critical insight made the completed product much better than it otherwise would have been.
The earliest drafts of this book benefitted from the review and feedback from my fellow graduate students. I would especially like to thank Jahue Anderson, Robert Butts, Glen Ely, and Peter Pratt. To David Grua I want to extend a special thank you. As a former fellow student turned colleague, he provided an example and encouragement for moving my dissertation to a book manuscript.
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