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Nevi Letcher - Mind Your Own Business

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12 CRUCIAL LESSONS ON ENTREPRENEURSHIP; OFFERING A FRESH PERSPECTIVE, SAVVY ADVICE AND PRACTICAL MEASURES TO PUT INTO PLACE.

Are you working long hours just to keep your head above water?

Are you stuck in the first gear and want to get moving fast?

The journey of an entrepreneur means being a risk-taker, a visionary, a leader, a pit bull and essentially a superhero all rolled into one.

Nevi Letcher found herself doing this. She worked her way up in corporate, invested in her personal development and climbed the ladder fast, racing down the same track every day, plugging holes, negotiating deals, coaching and directing her team, developing and tweaking successful strategies to bring big brands to life.

She only really learned about business when she started her own agency and she reveals aspects that business school didnt teach her.

In Mind Your Own Business, Nevi shares what she learned and how she managed to implement strategies that saw her business grow and grow.

Find something you want to do and then just do it. Thats how real entrepreneurs always start. This is your time. Make your mark on the world.

Nevi Letcher: author's other books


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DEDICATION To my parents I couldnt have done it without your genetic - photo 1
DEDICATION To my parents I couldnt have done it without your genetic - photo 2
DEDICATION

To my parents , I couldnt have done it without your genetic material. You left fingerprints of grace in my life.

To my husband Craig , whose never-failing encouragement and love got me to the end. I love you more today than any day that has come before it.

Copyright 2021, Nevi Letcher

All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, without prior permission from the publisher or copyright holder.

First published in 2021 by Nevi Letcher

www.neviletcher.com

ISBN: 978-0-620-85144-2 (print)

eISBN: 978-0-620-92304-0 (epub)

Text: Nevi Letcher

Copy editing: Sean Fraser

Author photo: Devin Lester

Cover designer: Dumisani Luthango

Proofreading: Jennifer Cole

Publishing management: Clare-Rose Julius

Typesetting: Book Lingo

Book publicity: Helen Holyoake

e-Book conversion by Wouter Reinders

CONNECT WITH THE AUTHOR

Mind Your Own Business - image 3

Mind Your Own Business - image 4

Nevi Letcher

Mind Your Own Business - image 5

nevi_letcher

Mind Your Own Business - image 6

www.neviletcher.com

Nevi Letcher runs a successful marketing and events agency based in Johannesburg, South Africa. She has spent more than 20 years in corporate with 13 years experience in the pharmaceutical industry. She polished her knowledge to become an entrepreneur. Her path was paved with her passion for personal development and her solution-oriented nature. Running a business attracts chaos, and that is where Nevi thrives. She accepts failure, takes risks, and faces challenges.

Prologue

A nd so it interrupts me again, my inner voice Not playing nicely today. You think this is the right decision? it taunts. This may be the end of everything all your achievements, the many sacrifices, the passion you inject into everything you do. You have worked so diligently to get to the top.

The world starts to close in on me and I find my eyes brimming, blurring my vision, my throat constricting, making my breathing uneven. The salty liquid gives way like a dam wall has burst, my thoughts yanked in all directions. All the time, this niggling thought courses through my head: This is a traumatic decision. Rather stay where you are, earning a great salary, where you have things going for you.

I conjure up an image of three people meeting in a garden under the oak tree. The scene is surreal. Everything is beautiful except that it is all happening in my brain. One of the three is as negative as the dark of the night. His voice cracks and he advises against the move. You will fail, he says. You dont know how to do this and will look like a fool. This decision is for people who know the ropes of being an entrepreneur, who know what theyre doing.

The second voice is bathed in sunlight. What a beautiful day! Have you seen the daffodils? You have what it takes to get this going you have the ability, the exposure, the poise, great communication skills and tenacity. Start this race and we will see you on the winners podium.

The third voice is both lazy and reckless at the same time. Look here, girl, this is a huge sacrifice an enormous task, make no bones about it. Why put yourself through the agony? You have it all already enjoy it.

When all three have offered their opinions, they turn towards me for my verdict. All three responses have shaken me to my core, but only one can move me past this feeling.

Now, let me decide. I feel the tightening of my diaphragm. It feels like I am speaking, but there is no sound. The beat of my heart is like a game of hopscotch: on one foot, hop over square one to square two, skip my marker and land on two feet and, just as fast, get back onto one foot.

On autopilot, I retrieve my phone and access the number from my Favourites list. The call is answered on the second ring. Hi, love, was wondering whether youre on your way to the airport yet.

My reply follows, feeble and lame. Hi, will be leaving in a few minutes. I cant be long, but need to tell you something really important.

You dont sound okay. Are you sick? I feel sick, but not the sort you are thinking of. You know that thing we always talk about ? Ive decided today is the day.

Nevi, seriously now, stop talking in riddles. Whats going on? Did everything not go well with Guinness World Records ? Someone say something to upset you?

Actually, we got the record and all went really well. I couldnt have asked for a better result. It actually got me thinking, Where to from here? and Ive decided that Im going to resign. There, I said it.

But there is no sense of relief. No fear, only uneasiness. This statement is the jolt that I needed to know that I am finally venturing into the unknown, but one that I know I have the determination to overcome. If anything, my words give me the courage to press on.

Can we chat about this when you get home? My decision is made I know its a scary and unpredictable one.

The words hit like a ton of bricks crashing down on me from the open sky and, quite honestly, it hurts a lot. Not a dull headache, but an intense grief, offering no relief or direction.

I confidently click Send on the email I have been staring at for the last hour. Its official My resignation letter will soon be read.

This day will be remembered forever, the day when unexpected events yanked me from my familiar routine, nudged me out of my comfort zone and allowed me to answer big questions about what matters most and what my life is really worth. Its no wonder that many of us are constantly rethinking our careers. We all try to balance the need to have a healthy foundation to sustain our basic survival against the desire to create and trial something new.

***

Good choices are made not on the journey, but in a moment, at a fork in the road. I am forever grateful for the decision that I made on the day that I reached the pinnacle of my career.

The decision to become an entrepreneur wow, that sounds great! My brain was ready to respond to a new environment and navigate unchartered territory.

Success seems to be connected with action. Successful people keep moving. They make mistakes, but they dont quit.

Conrad Hilton, American businessman and founder of the Hilton Hotels chain

LESSON 1

Rewards based on action, not intention

I am a natural organiser and planner. I love compiling lists and ticking them off as each is completed, secretly celebrating those moments of Its done and dusted! I recall, as a child, sorting and packing items away by colour and size and being really irritated when anyone clumsily returned an item to the incorrect space or shelf. This, of course, can be a positive trait if used appropriately, with many people desperately wanting to become a little more organised. The secret is that lists and well thought-out intentions tie in with a simple yet profound characteristic.

And that is Action ! We have all heard the phrase Action speaks louder than words. As business owners, we have an endless stream of thoughts, ideas and concepts swimming around in our head at any given moment and the challenge is having the discipline to sit down, write out the possibilities and then put them into action. I know of very intelligent people who have the best intentions of delivering, executing, accomplishing and achieving. That small word, action , stops them dead in their tracks, preventing them from satisfying that realisation. Imagine if we received rewards simply because our intentions were good? Most of us would be ranked in the same class as Mother Teresa.

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