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Kiruba Shankar - #CROWDSOURCING tweet Book01: 140 Bite-Sized Ideas to Leverage the Wisdom of the Crowd

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Kiruba Shankar #CROWDSOURCING tweet Book01: 140 Bite-Sized Ideas to Leverage the Wisdom of the Crowd
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The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better.Kiruba Shankar and Mitchell Levy are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you #CROWDSOURCING tweet Book01, in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd.Kiruba and Mitchell can convince the most vociferous skeptic. Heres a sample: Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles. Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing. And lest you start thinking of crowdsourcing as a silver bullet, heres a reality check: Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead.#CROWDSOURCING tweet Book01 is the book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd.#CROWDSOURCING tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

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#CROWDSOURCING tweet Book01

140 Bite-Sized Ideas to Leverage the Wisdom of the Crowd

By Kiruba Shankar and Mitchell Levy

Foreword by Jeffrey Hayzlett

E-mail 20660 Stevens Creek Blvd Suite 210 Cupertino CA 95014 Copyright - photo 1

E-mail:
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014

Copyright 2011 by Kiruba Shankar and Mitchell Levy

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photocopying, recording, or otherwise without written permission from the publisher.

Published by THiNKaha, a Happy About imprint
20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

http://thinkaha.com

First Printing: November 2011

Paperback ISBN: 978-1-61699-006-0 (1-61699-006-6)
eBook ISBN: 978-1-61699-007-7 (1-61699-007-4)
Place of Publication: Silicon Valley, California, USA
Paperback Library of Congress Number: 2011931180

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Neither Happy About, nor any of its imprints, can attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and their agents assume no responsibility for errors or omissions. Nor do they assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.

Advance Praise

This concise and powerfully practical book provides provocative answers to questions on the minds of every business leader today: How can I generate innovative ideas that power growth?, How can I tap into the power of social networks?, and How can I use leverage to get more done for less? You will thank Shankar and Levy for their insights.

Richard Bravman, Chairman, Intelleflex Corporation

Crowdsourcing has become mainstream. Kiruba and Mitchell have distilled their accumulated experience probably a hundred times to give you 140 bite-sized nuggets. Very easy to read. Very hard to forget.

Bastin Gerald, Founder and CEO, Apptivo

Business leaders, take note: #CROWDSOURCING tweet Book01 is a must-read for navigating todays always-connected, social-everything economy.

Sabrina Horn, President and CEO, Horn Group Inc.

#CROWDSOURCING tweet Book01 is a really varied collection of quotes that would intrigue anyone about crowdsourcing. It is well organized and allows one to get a glimpse of how people from very, very different walks of life see the usefulness and importance of sourcing to the crowd. I guess it is perhaps more intuitive than one would be led to imagine. By compiling this set of tweets, [the authors] will help increase the several dimensions through which the art and craft of crowdsourcing will be viewed in the future.

Shishir K. Jha, Public Project Lead, Creative Commons India Associate Professor, Shailesh J. Mehta School of Management, IIT Bombay

#CROWDSOURCING tweet Book01 harnesses the power of social media to provide a holistic definition of crowdsourcingand its a lighthearted read! This co-created project is a must-read for anyone wanting a comprehensive (and thought provoking) take on this disruptive trend.

Philip Letts, Founder and CEO, blur Group

If you have struggled to keep up with all the new techniques that leverage the Internet, this is one you dont want to miss. After my fifteen minute easily digestible read of this book by Kiruba Shankar and Mitchell Levy, I learned all about the benefits and ease of using this concept to drive thought leadership.

Peter Ostrow, Former New York Times Executive and CEO, Technical Communities

The human brain does its extraordinary work through a series of systems from the molecular through the structural. #CROWDSOURCING tweet Book01 reveals the power of many brains operating as a system. Why would you not avail yourself of this extraordinary resource?

Tim Tosta, Author of #DEATH tweet Book01 and #DEATH tweet Book02, and one of Californias leading land use and environmental attorneys

Dedication

To my parents, who taught me early in life
to respect others wisdom.

Kiruba Shankar

To my wife and son, who trust
that no matter what happens, Ill
make them proud.

Mitchell Levy

Acknowledgments

My wife, Sujani, who has given her undying support and love in helping me follow my dreams.

My daughters, Krithya and Kalpitha, who were denied quality Dad time while I worked on this book.

Rajesh Setty (@RajSetty), for being my mentor and an inspiring force.

Harish Murali, my research intern, for his hard work and belief in the endeavor we undertook.

Mitchell Levy for his, and his teams, support in bringing out this book.

Jimmy Wales for giving us the greatest example that symbolizes the Wisdom of the Crowd.

Harish Murali (@harismurali), my research intern, for his hard work and belief in the endeavor we undertook.

Kiruba Shankar

I want to thank my THiNKaha and THiNK Continuity teams that are helping us change the world. Special thanks to Rajesh Setty (@RajSetty) for recruiting and working with Kiruba to make this book a reality.

I want to thank Kiruba for being the primary driver of the content of this book. Great job!

Mitchell Levy

Contributors
Andrew ChoiMike Addison, P&G
Arvind SridharanMike Samson, CrowdSpring
Ashok LullaMatthew Milan, @mmilan
Abubucker, @athick2Mohanraj CP
@CellstratMuhammad Bilal Siddiq
@ColsparkNicholas Carr
David GashNalini Kumar Muppala, @nmuppala
David Kamerer, Professor ofPhani Raj Kuchibhotia
Communications, Loyola UniversityPreethi Narayan
Deepak Ravindran, @deepakravindranRabindranath Tagore
Eric Von Hippel, Professor, MIT(credit T R Santhanakrishnan)
Gunjan RawalRichard Davies, CEO, OwnGig
Helen Brown, Catwalk GeniusRick Liebling
JasonSandeep Varma
Jason Spector, @jasonspectorSaleem Khan, @saleemkhan
Jeff HoweShelley Kuipers, Cambrian House
Keith Hamilton@srinidotme
Lucas Tieleman, CreatAdT R Santhanakrishnan
Matt McllwainTim Joslyn, @timjoslyn
Why Did We Write This Book?

Ive been a big believer in the concept of collaborative wisdom. Not only has crowdsourcing greatly helped me in accomplishing many tasks successfully, it has also made it a fun process.

I realized early in life that any individuals intelligence is limited and that its important to tap into the wisdom and experience of others. There were lots of important lessons that I learned from organizing many unconferences like BarCamps, BlogCamps, BrainJams and Pecha-Kuchas. I learned borderless collaboration from my association with fellow Wikipedians. It was important to document these tips and insights. When I looked around, I found there werent too many books on this subject. So I figured there were more than enough reasons for me to work on this book.

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